December 21, 2023 • 50 mins
CEO James Helm has rapidly grown TopDog Law (@topdoglaw) from a Philadelphia upstart to a national advertising leader in just 5 years. Already in the top 1% of mass marketers, they field thousands of calls every month.
James reveals the data driving growth, how creativity beats budget constraints, and maintaining win-win referral relationships. His partnership philosophy sees collaborators instead of competitors - when TopDog succeeds, so do other firms.
Learn how TopDog Law rose from scrappy underdog to a household name synonymous with referral marketing success. James shares hard-won lessons on the importance of tracking metrics and building strategic alliances.
Get ready for part one of two with James Helm of TopDog Law - the current alpha dog of legal advertising ready to lead the pack.
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What’s in This Episode:
Who is James Helm?
Why creativity can beat big budgets.
How to keep national advertising firms happy.
How to select the right channels for marketing your firm.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
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