February 1, 2024 • 28 mins
Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris).
Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms.
In this episode, Chris moves beyond cost per acquisition, revealing a better measure of marketing ROI.
You’ll also learn how investing in a killer intake team can reduce overall costs. And Chris shares a risk-free approach to get “mailbox money” through leveraging existing SEO assets.
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What’s in This Episode:
Who is Chris Massaro?
For lawyers looking to invest in mass torts, what approach does he recommend?
For lawyers with smaller budgets, what is a good starting point and path to grow?
How lawyers can optimize Google Ads (LSA) to get the best results.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
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