In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving.
In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement.
Topics Covered In This Episode:
1. Reels are a powerful tool for advertising, with over 200 billion reels played across Instagram and Facebook every day.
2. Reels are estimated to generate about 10 billion in revenue annually for meta and are a focus for ad managers and agencies.
3. Encouraging client involvement in reel creation involves brainstorming sessions, gathering raw footage, and providing recording tips.
4. When clients resist participating in video creation, ad managers can leverage b-roll and stock footage to create engaging ads without their involvement.
5. Creating reel ads using tools like Canva or outsourcing the editing process can be effective for ad managers.
6. Reel ads require a collaborative effort between ad managers, clients, and possibly outsourced video editors.
7. A strong hook is crucial for reel ads, and messaging matters more than visuals.
Find the full show notes at: https://brandimowles.com/206
Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining
Additional Resources:
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
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