The Art Of Cold Calling: Strategies That Work With Ashley Monk

In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.

Topics Covered In This Episode:

1. Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
2. Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
3. Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
4. Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
5. For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
6. Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.
7. Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
8. Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.

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Find the full show notes at: https://brandimowles.com/216

Additional Resources:
Join Brandi for a Live Free Training for Ad Managers and Future Ad Managers at http://Brandimowles.com/adtraining

Follow Onya Marketing on Facebook: https://www.facebook.com/onyamarketing

Follow Ashley Monk on Instagram: https://www.instagram.com/iamashleymonk/

Follow Ashley Monk on LinkedIn: https://www.linkedin.com/in/ashleymonk/

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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