In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore how incorporating billboard ads can benefit your client's marketing strategy.
Topics Covered In This Episode:
1. "Billboard ads" are the number 1 ad that should be run for every client, regardless of industry, niche, or budget.
2. The purpose of billboard ads is to increase brand awareness and audience building, with a focus on traditional marketing principles.
3. The ad campaign objective should be engagement, not awareness, to introduce new audiences to the client or their brand.
4. It's recommended to start with a $5 per day per ad set budget for billboard ads.
5. Video content is highly recommended for billboard ads as it helps to build know, like, and trust, and adds value to the audience's feed.
6. Running billboard ads allows for testing of audiences and messaging at a low cost before moving into more significant campaigns or launches.
7. Building on-platform audience activity through billboard ads helps in retargeting and creating lookalike audiences, especially in the current era of decreased data availability through social media platforms.
8. Consistent running of billboard ads 365 days a year can lead to lower ad costs and better ad account performance, in contrast to sporadic ad spending.
9. Billboard ads are focused on long-term growth and brand resilience, rather than short-term gains or immediate results.
10. Implementing a billboard ad strategy can have a significant impact on an account's performance, and it's a recommended action for ad management professionals to take.
Find the full show notes at: https://brandimowles.com/203
Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining
Additional Resources:
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
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