How to Master Boundaries Without Compromising Agency Growth with Caitlin Copple | Ep #636

Are you looking to grow your agency fast while maintaining a work-life balance? Eager to start mastering boundaries without compromising growth? Today’s guest talks openly about growing her agency to over $1 million while fiercely protecting her personal life by establishing clear boundaries. She highlights the ongoing need for self-awareness to identify where these boundaries may be “leaky” and the importance of having people on the team who understand the challenges you face. Learn tangible tactics for aligning your agency’s growth with your personal well-being.

Caitlin Copple is the owner of Full Swing Public Relations, a PR agency with a mission to help leaders be seen and sought after so they can reclaim their power and build the platform they need. She describes herself as an unlikely agency owner who was able to grow her agency over the million-dollar mark in less than four years. Once this milestone was cleared, she realized the power of small business owners to change the world and was ready to tackle new challenges.

In this episode, we’ll discuss:

• Working smarter and thinking about future acquisition.
• Aligning agency growth with team well-being.
• Building self-aware leadership.

 

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Learning About Limits as an Agency Owner 

After a decade in marketing, Caitlin took the leap to start her agency, while still young enough to risk but seasoned enough to succeed. Exceeding her initial goal to match her salary in five months, she researched the industry, motivated to overcome dismal stats for women-owned agencies.

Caitlin credits mindset as instrumental in confronting the challenges of scaling. It’s a word that gets tossed around a lot in the coaching world but there's also truth to that. We all have an idea of what we can achieve and there's something about growing a business that helps you constantly expand that vision. That’s part of what she enjoys about the ride.

Moreover, once you can generate revenue on demand, you can start setting the parameters for your life. And as someone who really values her freedom, she has really enjoyed that part of being a business owner.

Working Smarter and Preparing the Agency for Possible Future Acquisition

For Caitlin and her business partner, there was always a line in the sand regarding what they were willing to do to succeed. Working long hours and sacrificing time with family was never an option. After all, running an agency was supposed to free up their time to focus more on family. They even make sure t