Old School Agency NEWSLETTERS that BUILD TRUST with Nate Kennedy | Ep #642

Are email newsletters out? Do people want or even read those anymore? Actually, yes! Old-school agency newsletters are a great way to position yourself as a trusted expert. Eager to learn proven strategies for engaging and valuable newsletters? A newsletter can be an invaluable tool to position yourself as a trusted advisor and expert by offering information that the audience genuinely wants to engage with and learn from. Today’s guest shares his experience transitioning from owning a marketing agency to building newsletters for his media company. He shares his insights about the ways a newsletter should provide value and the type of content it should contain. Tune in to discover some truly helpful information on how to build a successful newsletter.

Nate Kennedy is an entrepreneur and philanthropist who has been in the online marketing world since 2006. He has worked for many businesses in different niches and personally built and sold 7 different online businesses with 6 and 7 figure exits. More recently, he changed pace and now focuses on building newsletters for his media company.

In this episode, we’ll discuss:

• Being the curator vs. being a creator.
• Turning your newsletter into a business tool.
• How often should you send out a newsletter to be relevant?

 

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How to Curate an Engaging Newsletter

After working in online marketing for many years and building multimillion-dollar companies, Nate felt stressed with clients calling him at all hours and crushed under the pressure of what he had built. It was time for a change.

Rather than relying solely on platforms like Facebook or Google for traffic, Nate was fascinated by the possibility of owning his audience. By building a targeted and engaged subscriber list, he could have more control over their reach and generate revenue through sponsorships and affiliate offers. Instead of going to these other networks and paying them to buy the audience, he could own even a small piece of that pie.

In his experience, a newsletter should deliver valuable content for a specific niche or industry to provide maximum value to the target audience. This could be achieved in two ways:

1. Build a newsletter around your thoughts, insights, and content to help said niche audience.
2. Building it around curated content with a variety of useful sources within that industry.

For instance, Nate sends out a newsletter focused on financial literacy for a specific audience. It’s aimed at teaching consumers how to become financially smarter. This is not content he writes, he just