The Winning SALES SCRIPT to Scale Your Agency with Scott Scully | Ep #643

Are your salespeople trained to tell relevant stories and sell in the appointment? Do they know how to catch a prospect's attention fast? Using sales scripts is a great way to keep your message focused and concise. To get the best results, your sales reps should be armed with a bulletproof script and serious training to overcome sales objections. Today's guest shares his experience and expertise in creating a big sales team that is constantly growing and improving through continuous training. Tune in to gain valuable insights on scaling your agency, building a winning sales script, and how to support ongoing professional development.

Scott Scully is the CEO of Abstrakt Marketing Group, a b2b lead generation and business growth agency that offers multi-channel marketing solutions to small and medium-sized businesses. In his 28 years in the business, Scott’s main focus has been in the marketing and lead gen space with three companies that all exceed $12 million in revenue.

In this episode, we’ll discuss:

• Building a winning sales script.
• Handling outreach by creating exclusivity.
• Gamifying growth.

 

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Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Podcast Takeover!!

Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason’s podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he’s helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.

 

Handling Outreach by Building an Exclusivity Perspective

Scott has owned three successful marketing companies always aiming to help businesses grow. His current brainchild, Abstrakt Marketing, scaled 20% annually over 12 years, crossing $50M in 2021 revenue.

His team builds predictable sales pipelines - website design, content creation, social media, and extensive email and phone outreach. They make hundreds of calls daily, qualifying and scheduling initial consultations.

But outreach takes shape through their sales enablement blueprint. First comes research and list cleansing to identify ideal prospects. Another key element is that the client has their target defined. Scott is a huge believer in having a defined niche. This way, his team can come with expertise in that particular niche. Working from an exclusivity perspective helps his team build up in terms of why they're calling them, who they are, and why potential clients need to meet with them.

Building a Winning Agency