How an Employee-First Culture Can Help You Attract Both Top Talent and New Business

Matt Rizzetta, CEO of North 6th Agency (N6A), a New York-based public relations and social media agency, joined me on the podcast this week. During the episode, Matt shared a rundown of the agency's unique Pace Points program, which gives employees the chance to redeem points for perks like free groceries or transit, dream vacation packages like one month in Europe, yearly gym memberships, concert tickets, and more. Points are earned through individual, group and company-wide achievements.

Matt also discussed how maintaining a strong internal, employee-first culture has not only helped N6A see a significant increase in qualified job applicants but also attract clients who are excited to work with the agency's motivated employees.