Less is More: A Strategic Content Marketing For Growing Your Business with Abby Herman

In today’s episode of The Next Step Podcast, we're peeling back the curtain on content marketing with Abby Herman, a Fractional Marketing Director, Content Strategist, and Podcast Manager who knows all about boosting business visibility with personalized strategies. 

Abby’s journey from a single mom and teacher looking for a side hustle to a content marketing master is rooted in her firm belief that you don't have to be everywhere online to make an impact. 

She argues for a more focused, strategic approach to where and how you show up in the digital world. If you’ve ever felt overwhelmed by the demand to be present on every social media platform, this episode is a must-listen, offering a fresh perspective on making your mark online without spreading yourself too thin.

 

Topics We Cover:

• Survey Your Ideal Audience: Dive deep into understanding where your audience spends their time and the type of content they crave. Abby stresses the importance of targeting your efforts to match your audience's preferences.
  
  

• Choose Your Pillar Content Wisely: Focus on creating content on platforms you own, like a podcast, blog, or YouTube channel. Abby's strategy emphasizes the power of owning your content and leveraging it across various platforms.
  
  

• Be Social, Be Consistent: Engage genuinely on social media platforms where your audience hangs out. Consistency in your content creation and social media engagement is key to building a strong online presence.
  
  

• Survey Insights are Gold: Use survey insights to craft content that addresses your audience's challenges and desires. Abby’s method shows how targeted questions can lead to content that engages and converts.
  
  

• Embrace Resourcefulness and Patience in Your Content Journey: Abby's personal story, from starting her business as a single mom to navigating the ups and downs of entrepreneurship, underscores the power of resourcefulness and the necessity of patience. Content marketing isn't about overnight success; it's a long game that requires perseverance, adaptability, and a willingness to learn from both challenges and triumphs.

 

Abby’s story is a testament to the power of persistence, strategy, and the courage to take control of your career path. For anyone feeling overwhelmed by the pressure to be everywhere online, this episode is a breath of fresh air. 

 

Connect with Abby:

Instagram: https://www.instagram.com/thecontentexperiment

LinkedIn: https://www.linkedin.com/in/AbbyMHerman/

Facebook: https://www.facebook.com/AbbyMHerman1

 

Free Market Research Guide: https://thecontentexperiment.com/ask

Shop: https://thecontentexperiment.com/shop

Podcast: https://thecontentexperiment.com/podcast-episodes/