Marketing Around the World With AI

Vladimer Botsvadze - Marketing Expert On finding your groove: "Brands need to get closer to their consumers in order to win in the long term. Otherwise, it would be tough because still so many big organizations and big brands are very far from their consumers. The strategies that were set years ago, they market like '99 in a 2024 world, and consumers no longer trust them." Just wrapped up an enlightening episode on Authentic Business Adventures with the brilliant marketer, Vladimir Botsvadze! Our in-depth conversation covered everything from AI's role in marketing to the art of personal branding. Don't miss this treasure trove of insights for any entrepreneur or marketer looking to stay ahead in our fast-paced digital economy. Here are 3 key takeaways to whet your appetite: **Personal Brand Power**: Vladimir underscored the significance of building an authentic personal brand on social media. It’s not just about being seen—it’s about being remembered and trusted. Look at how brands like Tesla become almost synonymous with Elon Musk's persona—your brand can achieve similar heights with dedication and strategy. **AI as the Marketer’s Ally**: Far from replacing the creative human touch, AI serves as a powerful tool to amplify our marketing efforts. Vladimir predicts that as we navigate the delicate balance of tech and touch, AI will help us create more engaging and effective campaigns, reshape our jobs, and deliver unparalleled customer experiences. **Storytelling is King**: In a world where products are increasingly commoditized, Vladimir believes that storytelling, empathy, and engagement are what set successful brands apart. Whether you're a startup or a global enterprise, the ability to create a compelling narrative around your brand is what captures consumer interest and loyalty. An absolute must-listen for anyone eager to navigate the marketing maze with flair and foresight. Tune in to this episode of Authentic Business Adventures for the full conversation! Enjoy! Visit Vladimer at: http://www.vladimerbotsvadze.com/ Podcast Overview: 04:10 Advisory board member, mentor, global speaker, recognized. 09:12 Brands use AI to reduce costs, jobs. Elon Musk's personal brand drives Tesla's success. 11:30 Consumers prioritize storytelling; brands must listen online. 14:54 Rejecting societal norms, pursuing personal and self-education. 17:31 Work hard, bypass formal education for success. 23:11 Taking the first step is the key. 25:10 AI is essential for business success. 28:41 AI can replace copywriters, but not all. 33:06 Earning Google's trust led to top ranking. 35:22 Recognized as top influencer in VR, marketing. 39:53 Humanize your brand, connect with consumers digitally. 41:02 James, respond to complaints, build strong community. 44:41 Inspired by Elon Musk, building personal brand. 48:10 Digital connectivity amplifies human potential, impacting billions. 51:24 Listen to consumers to succeed in marketing. 55:39 Business program featuring owner success stories, marketing tips. Podcast Transcription: James [00:00:01]: You have found authentic business adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you're listening or watching this on a web, please share it with all your friends. And, of course, if you want a audio episode for free, you can download it at the podcast link found at draw in customers.com. Today, we are welcoming slash preparing to learn from Vladimir Botsvadze. I probably destroyed that name, Vladimir, so I apologize. This is the Midwest Accent here. Vladimir's got a lot going on. James [00:00:35]: We got, on the board for United States AI Institute, which that alone we could probably talk for hours about. Mentor at Techstars, another great thing we could talk for hours about,