December 24, 2023 • 38 mins
Cristina Daroca (Head of Americas Marketing, Riverbed Technology) on how to optimize the experience for customers and prospects for ABM. Cristina talked about why ABM is not going anywhere anytime soon, the importance of conducting customer research, and what pitfalls to avoid. She also provides actionable tips that B2B marketers can take and what key metrics they should focus on in ABM.
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