Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal branding, business messaging, and task automation is not just about optimizing business strategies but also about fostering genuine connections and enhancing self-esteem.
Together, we'll explore the fascinating realm of AI, discussing how it can be harnessed to create a unique and consistent brand identity. Molly shares valuable insights into strategies for humanizing business content and the importance of 'seasoning' AI assistants to better resonate with our conversations. We also delve into the exciting potential of AI in crafting more engaging content, and how it can be an indispensable tool in personal branding.
In the latter part of our chat, we examine the practical applications of AI in marketing and self-discovery. Molly guides us through a transformative exercise, emphasizing the importance of recognizing our unique traits and skills. We discuss the power of AI in task automation, using real-life examples such as CV rewriting using chat GPT. Lastly, Molly emphasizes the importance of AI-mentor collaborations, and how embracing AI can not only streamline business operations but also help us build more authentic relationships. Don't miss this opportunity to learn from a trailblazer in the AI world.
Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, welcome to the Because Business
is Personal podcast, the podcastwhere empathy meets marketing
strategy.
I'm Mike the marketing medicand I'll be your host Now.
Before we get started superquick, just want to let you know
about two offers that I've gotgoing on right now.
The first offer is you can grabmy Amazon bestselling book,
empathic Marketing, for free.
(00:21):
All you need to do is pay forthe shipping.
Simply go towwwvmarketingmedicca to grab
your book.
Also on that same page, you'llhave the opportunity to book a
30 minute gap analysis call withme.
During that call, I'll examineexactly where you are and tell
you the straightest, most directempathic line to get you to
(00:43):
where you want to be.
And if you use the term podcastand the promo code box, you'll
save $50.
It's on the same page,wwwvmarketingmedicca.
All right, that's it.
That's all.
Let's get rolling with today'spodcast, all right.
Welcome everyone to anotherexciting episode of Because
(01:04):
Business is Personal.
Today we have a special treatand store for you as we dive
into the fascinating world,fascinating world of artificial
intelligence, with none otherthan Molly Mahoney, also known
as the prepared performer.
Molly is no stranger to success, having carved her niche as a
social media growth strategistand an innovative leader in
(01:25):
leveraging AI to not juststreamline business processes,
but to genuinely genuinelyimprove human connections online
.
With two experiences, with twodecades of experience on stages
from New York to Las Vegas,molly has brought her unique
blend of performance strategyand a dash of glamour to the
world of online marketing.
You may know her from hersignature method go live and
(01:48):
monetize or from her captivatingappearances at events like
Social Media Marketing World andVid Summit.
Now Molly is leading the change,the charge in New Frontier,
finding fresh new ways to bringpeople closer together through
artificial intelligence.
A true pioneer in authenticvideo content, social content
(02:10):
strategy and organic socialmedia marketing, molly's
influence reaches far beyond thescreen, whether she's seeing
jazz or teaching her kids tostand for joy.
Molly's commitment to enrichinglives is undeniable.
So buckle up and get ready toexplore how technology and
empathy can intertwine to createpowerful, meaningful
(02:30):
connections.
Join us as we uncover thesecrets behind Molly's methods,
discuss her role as atrailblazer in AI and learn how
we can all use technology tocreate more authentic
relationships in our digital age.
So, molly Mahoney, welcome tothe show.
Speaker 2 (02:47):
Dude, how do I get you to just like follow me
around and tell everybody all ofthat?
Speaker 1 (02:52):
One of my favorite stage performers ever was that
guy who put the cape on JamesBrown.
Speaker 2 (03:00):
Wasn't that guy?
Awesome, that is actually sucha good point.
Speaker 1 (03:04):
That guy's job was awesome.
You got to go on, james.
Speaker 2 (03:06):
Brown shows all his stuff.
Yeah, and it's like such agreat setup, I know.
Speaker 1 (03:10):
So you need a cape and I'll be your cape man.
Speaker 2 (03:14):
Oh, my God, you know what I do have, though and this
is going to be a little weirdfor those people who are
listening to this, not watchingthe video but I wrote a
children's book, and someone whoworks at Amazon actually made
me this little knit doll versionof the character in the book,
who was me, but she's wearing acape, and this cape is her cloak
of joy, which is what shediscovers in the book was all
(03:36):
the things that wrap up to makeher awesome.
So I do have an invisible capeon right now.
Speaker 1 (03:41):
You can't even see it Very cool.
I was in Marissa Murgatroyd'scoaching thing for a while there
.
Speaker 2 (03:48):
Yeah, I love her.
Speaker 1 (03:50):
And I went to one of her coaching things out west and
I won the superhero of theweekend award or whatever.
Oh cool, yeah, she gave me areal Superman cape, she's so
good at that and so that'sactually hanging in my bedroom.
Speaker 2 (04:05):
Oh my gosh, I love it .
You know, then we could nottell anybody, but I'm actually
the one who stole Kurt Mollie'sbelt.
I'm just kidding, I didn't.
And if we had Kurt's belt andMarissa's cape you would be like
so set.
Speaker 1 (04:22):
That'd be cool, all right, so let's get rolling.
So this podcast is calledBecause Business is Personal,
and so I like to start eachpodcast with a little personal
thing about my guests, somethingthat we'd find interesting and
quirky.
I don't know if you haveanything, I'm guessing not.
You lived a pretty boring,white-toed life, but let's see
(04:44):
what you've got for us.
Speaker 2 (04:46):
Just something quirky .
I have seven million things, soI have a heart-shaped birthmark
.
I don't talk about that veryoften, but on my shoulder right
here I have a heart-shapedbirthmark and I feel like that's
my secret.
That's my secret is that Ireally blend the technology with
humanness, because I'm alwaysreally leading from a secret,
(05:08):
heart-centered place.
How can I figure out what arethe things that make you truly
unique as a human being and thenelevate that to a massive level
so that you feel more confidentabout who you are?
And I think I was born to dothat because of that birthmark,
which is kind of weird.
Speaker 1 (05:30):
It is kind of weird.
Speaker 2 (05:31):
Yeah, I've got all kinds of things.
I mean, yeah, I was a musicaltheater performer for most of my
life, so I have really greatstories about.
Speaker 1 (05:39):
Yeah, I did a movie with Dick Handyke.
What?
Speaker 2 (05:41):
did you say?
Speaker 1 (05:42):
What have you done on stage?
What is the stage stuff thatyou've done?
Speaker 2 (05:45):
Yeah.
So I did the national tour ofChitty Chitty Bang Bang, which
was really awesome because I gotto tour the world with a flying
car.
I actually ended up hiring bothof my dance partners from the
Chitty Tour now that I have thisbusiness, which is really cool,
and with that I got to meetRichard Sherman, one of the
Sherman brothers, who basicallywrote all of our childhoods.
(06:05):
He wrote it's a Small World.
He wrote Bednobs andBroomsticks.
They wrote Chitty Chitty BangBang.
They wrote so many movie scoresthat we love.
And also through that, througha friend who was in the cast who
ended up choreographing a moviethat we got brought in to do
with my whole family, I got todo a movie with Dick Handyke,
(06:26):
which I cried the whole way homebecause it was one of the best
days of my life, so it waspretty awesome.
Wow, he's a legend, I know.
Speaker 1 (06:35):
Very, very cool.
Great job, what do?
Speaker 2 (06:37):
you do now.
So now we have a company calledthe Prepared Performer and
really I started this company tohelp performers to be able to
have a career in a business likeI had.
But in 2016, when Facebook Livecame out, I realized, rather
than teaching performers how tohave a business, I would teach
(06:58):
business owners how to perform,and it was a really good switch,
like sometimes just making onelittle tweak to your ideal
client or to your messaging, toyour offer.
It was really a very simplelittle switch and we did $50,000
within three months with thatnew offer, which was a really
big deal for us at the time.
And then we had this programcalled Camera Confidence.
(07:21):
That did really well teachingpeople how to speak on camera
but also how to have connectionson social media.
And so after we did that in 2016, any time there was a new tool
that came on the scenes, wereally dug in and figured out
how can we make this toolaccessible to actual human
beings, not just like tech nerds, like the rest of us.
And so we skyrocketed at thetop with Messenger bots, and
(07:46):
many chat had me speak on theirbehalf several places.
We were one of the first tocombine bots with live video.
So it's like the technologywith the human side, and that
was cool.
And then when AI came out, wayback before chat GPT about two
and a half years ago, we startedusing Jasper, which was called
Jarvis, and so we launched acontent club about how to use AI
(08:10):
to create more human focusedcontent, and it's been pretty
fun.
Speaker 1 (08:14):
Oh, wow, yeah.
So, going back to how businessowners can perform, this has
been something that I've alwaysthought about, because a lot of
our gurus or whatever they'reusually pretty good looking
people and they have prettydecent personalities, right, and
I think, like this is what theywere born with.
(08:35):
This isn't what they created,and so this is a harder question
.
But could somebody who isn'tjust naturally as attractive and
I know this is very judgmentaland subjective, but it's, it's a
reality Like if you've got likea big fang tooth or something
like I got my teeth thickbecause I can't agree with my
teeth are but.
I used to be.
I've actually had.
Speaker 2 (08:55):
I've had dentures since I was 12.
So the teeth thing is actuallya big thing for me, because I
used to be able to take mine outon a retainer.
Speaker 1 (09:03):
Oh, wow.
Speaker 2 (09:04):
Yeah, so I I love this discussion because I know
it may seem like all of the ormost of the like gurus or
whatever just have it togetherand they're charismatic, but I
bet underneath it, if you reallylook at what they've their
journey to get there, there's alot that they've done to either
(09:25):
kind of spruce up theirappearance and their energy or
to really connect with what thatthing is.
What I like to say is it's yourweird, is your superpower.
And we have a little exercisethat we walk our clients through
, called the quesadilla ofawesome.
That helps you to identify whatare those things that make up
who you are as a human, so thatyou can be louder about them, so
(09:47):
that you can bring them to theforefront.
And on that, the quesadilla ofawesome exercise that we go
through, one of the things isactually your appearance, not
because of what other peoplethink about the way you look.
It's about what you think aboutthe way you look.
So it's like the gremlins thatcreep up when you know you're
going to be on camera.
And, with the way the world hasgone, if you want to be
(10:08):
successful in business, there'sa good chance that you're going
to have to, at some point showyour face to the world, and so
having like a consistency in howyou show up, in your physical
appearance, can actually be notonly a great like brand anchor,
but also something that helpsyou to feel more confident.
So we dig pretty deep into that, okay that's interesting
(10:32):
because I'm.
Speaker 1 (10:33):
I have a speaking engagement in California next
month that I was supposed tosend my headshot in and I sent
in.
Oh, you can't see.
Oh, so again, those people noton video.
There's a, there's an imagebehind me with me and my horse.
See that.
Speaker 2 (10:46):
Oh cool, yeah, yeah, yeah, if you're not on video,
you should go find this videosomewhere.
Speaker 1 (10:50):
Yeah and so.
So there's a.
It's a black and white photo ofme with my cowboy hat and my
Australian slicker and mypaintports.
Anyway, I love that picture ofme and my horse.
It just sort of shows mypersonality.
Yeah, he's like yeah, no, wecan't use that Like, we need a
more classical headshot.
Speaker 2 (11:08):
You should have said that you couldn't do the event,
then I'm just kidding.
Speaker 1 (11:12):
But.
But I get it Like becausebecause he did that once I saw
the video and like he's it's apenthouse mastermind, so like
the backdrop is of his penthouseand that's like my image up in
front and as it scrolls throughall the featured speakers, like
we all have some consistency andI really would have stood up.
And it's funny because Ithought of you immediately,
because I thought how you canhave a photo like everybody else
(11:35):
, but with your blue streak oryour pink streak or your purple
streak, you're going to standout even with that.
You know, custom that, evenwith that standard headshot.
Speaker 2 (11:44):
Yeah, so actually that is a really good point
because I've had people come upto me in real life Like my goal
is always that the way that Ishow up on camera or the way
that our clients show up oncamera is the same as who they
are in real life.
So a cowboy hat could besomething that's like that,
which is obviously a little bitbigger.
That may not fit in a headshot,but like glasses and I know you
(12:07):
may not wear giant earrings,but for me I always wear really
big earrings.
And then the thing with my hairactually happened because I was
starting to go gray just inlike one stripe of my bangs and
I had when I, when I waspregnant with my kids, you
aren't allowed to.
Well, if you're like followingall the rules or whatever,
you're not supposed to dye yourhair because of the chemicals.
(12:28):
So once I was able to dye myhair again after having kids, I
added some color back into itlike green and whatever I like
bleached it did like colorstreaks just to be like a rock
and roll mom or something.
Yeah, what I realized was thatthis gray stripe for me on
camera it looked like I was.
I had like a big bald spot justin the corner because I was
(12:48):
dyeing the rest of my hairexcept for the gray.
The gray area would grow inright there and I was talking to
my hairdresser and I was likethis is really causing me weird
issues on camera, because I keptseeing it.
Not that anybody else cared,but it was bothering me.
And so we decided to bleach itright where the gray was and
then start adding some colorthere, so that it was like
(13:08):
intentional and then when thegray grew in, it would.
It would be fine because itwould grow into the color.
Well, in 2020, when most peoplestopped going to the hairdresser
, I let all the gray grow out.
So now I have gray likethroughout.
I've got silver, silver, youknow, tinsel throughout my hair.
I just continue to put colorover where I'm gray and then, as
it fades, it's like thiswatercolor blue which you don't.
(13:31):
You know you don't have to haveblue hair to be able to stand
out, but if you can findsomething as simple as like
wearing a black veneque, right,it can be a consistent thing
that you do across the board andbring in that confidence for
yourself and then also theconsistency in the look.
Speaker 1 (13:47):
Well, my, I'm a paramedic by trade.
Speaker 2 (13:50):
Ambulance colors are blue and orange.
Speaker 1 (13:55):
And what am I?
Speaker 2 (13:55):
wearing right now.
Speaker 1 (13:57):
Blue and orange.
See, I've always got the blueColumbia shirt on and then quite
often I'll have my marketing.
I'll be like Superman, I'mmarketing medic, come on.
Speaker 2 (14:07):
So awesome.
Speaker 1 (14:08):
Underneath, yeah, so that's uh, and that's one of the
things I liked about being aparamedic as opposed to like
when my wife would go to work isI knew what I was wearing every
day.
Like I put on my uniform right,and every day my wife's like oh
, when am I going to wear?
I'm like, well, just put onyour uniform.
It's a no, I have my ownuniforms.
Speaker 2 (14:28):
It's like it's also the decision fatigue thing that,
um, you know they talk about.
Like the Steve Jobs or whatever.
Like it's.
If you have all these differentoptions to choose from, my
entire wardrobe matches my brand, so I don't have to worry about
worry about that.
Most of it is black venex.
Speaker 1 (14:44):
Okay.
Speaker 2 (14:45):
And sparkle pants.
To be very clear Black venexand sparkle pants.
That's my uniform.
Speaker 1 (14:52):
Well, I was most excited to talk to you because I
am doing a lot of AI.
I think I'm doing a lot with AI, but I'm sure I'm just at the
remedial level.
I'm getting really good at theremedial level stuff, but I
think that's what most of uswant to hear about now.
And so, what are your biggeststrats?
What are you using AI for now?
Which, what?
No, that's not what it not.
(15:14):
What are you using it for?
Which of the most you'll beusing it for?
That'd be a better question.
Speaker 2 (15:18):
Yeah, man, there's so much that we're doing and I I
really do think it kind of feelslike everyone is an AI expert
now because we're all jumping inand playing with it, and I will
say that the fact that we'vebeen doing what we've been doing
for about two and a half youknow, coming on three years now
I am just so grateful for thedepth of time that we've had
(15:40):
with these tools so that we canstart getting better at how to
start the conversation with them, because it's really like,
obviously, just like anything,what you put in is what you get
out right.
So that's a big piece of it,which is how you prompt these
tools.
But also, as the actual toolsthemselves have changed, it's
like how can we integrate thisinto everything that we're doing
(16:01):
to save us time, to save usmoney, to to spark creative
ideas and jumping off points andreally to give us more of a
deeper human connection?
So two really big things thatwe've been doing that have had
amazing results for our clientsare making sure that you
actually figure out who you areand what you stand for and you
(16:25):
know the clear messaging whichyou can use AI to help you come
up with this, but you reallyreally get clear about who you
are, who your company is, whatyour offers are, and you feed
all of that into whatever AIassistant you're using, whether
it's chat, gpt or whether it'sClaude, any of those things and
there's a couple of strategieswe do that I can share with you,
but so that you really what wecall this is seasoning your AI
assistant and it's a nuancedthing because some people think,
(16:49):
well, I'm just going to give itmy bio and I'm going to put in
my offers, but there's so muchmore to who you are.
I.
I was sharing at an eventrecently that this concept of
the quesadilla of awesome.
That concept came from the ideathat everyone has something
that makes them uniquely awesome, even if it's just that you
make an amazing quesadilla.
And so when we figure out yourrecipe, getting all of that into
(17:13):
place, even the appearancepiece, putting all of that into
chat, gpt, so that it starts tounderstand not only you know
your audience pain points andnot only the solutions you
provide, but the things thatmake you weird.
And one thing that we love totalk about is what are the
tickle points of your audiencemembers, like the things that
make them laugh.
Speaker 1 (17:34):
Okay, cool, I feel like I just gave like 20 run-on
sentences.
Speaker 2 (17:37):
So that's one piece of what we're doing.
Speaker 1 (17:39):
Yeah, but we can get it narrowed down, because I saw
a post you did in LinkedIn lastweek which is is your business
stinky?
Now how?
And I know the answer because Iread your post, but others
might not.
So why?
How can AI make your businessstinky?
Speaker 2 (17:59):
Because if you and then I had so much fun writing
that post, by the way, so yourbusiness, if you are using AI,
potentially reeks of AI, whichmeans that you are taking things
straight from whatever it givesyou and pasting it onto the
platforms, or you're taking eventhese awesome video editing
tools.
Like you know, capshow does areally great job of editing the
(18:21):
text from your videos and comingup with new content or video or
opus.
Some of them are so formulaicthat they're just blending into
what everybody else does andthey all kind of have the same
stench, because we know, oh,there's some AI content.
When it comes to your writtencontent, there's like three
things that you can do rightaway to make sure that you are
(18:42):
giving it that human.
We love to say that you have tojudge the AI content.
No one can spell it, but we allsay it.
Right, you have to, like, judgeit.
I was actually thinking that.
How would you spell that?
I think we figured it outbecause I say it a lot.
It's like with Zs or something,I don't know.
Whatever, you just say it andfor some reason, a lot of these
AI tools love to put in emojiswhen you say that you're writing
(19:05):
something for social.
So if you don't actively use amillion emojis on a normal post
that you would write, don'tleave a million emojis in your
post.
That comes from chat GPT.
Another thing is when I'mwriting content, as a human I
really love to look at not onlythe message and the words, but I
(19:25):
almost create a painting withthe words as well.
So I'll look at my paragraphbreaks and sometimes I
intentionally write a short line, then a little bit longer line
and then an even longer line sothat it looks really cool as
this image that's showing up inthe post.
I know most people don't thinkthat way, but chat GPT
(19:47):
definitely doesn't think thatway.
It's not adding that type ofnuance and oftentimes it's not
adding enough paragraph breaks.
It can sound overly excited,like too many exclamation points
, so that just even looking atthe structure of it can be very
valuable.
And then the other thing isfigure out what are your weird
(20:08):
idioms, what are the weirdthings that you say that nobody
else says that chat GPT is nevergoing to add in unless you tell
it to.
That you can then season intoyour copy so that it really we
want it to wreak of you, we wantit to be.
We want it to have your perfumeinstead of the like trash
stench that comes from AI.
Speaker 1 (20:28):
Okay, when I've seen with chat and I love chat, I use
it so much is, as we'reprogressing through some copy,
it quite often starts out goodand then, as we make iteration
after iteration, sometimes itgoes back into AI mode and it
loses.
Start out my voice.
And then the last I'm like dude, you're.
(20:49):
I just and that's what I loveabout chat Like we just have
conversations Totally, and I'llsay this I'm like dude, you
sound like AI right now.
Stop, sound more like me.
And I'll type that in.
Speaker 2 (21:00):
I love it, me too.
Yeah, it's okay.
Speaker 1 (21:03):
Yeah, it comes back like, oh sorry, yes, here's the
version that with your that morein your voice and yeah, really
good at doing stuff, but youhave to.
You have to stay on top of itand watch.
Speaker 2 (21:12):
Well, and you have to also do what you just said,
which is like actually be humanwhen you're talking to the robot
.
So it will be more human, likeyesterday I was.
I love to use chat, gpt to comeup with tables.
So we have one huge superprompt where all of our content
is based on buying beliefs.
So we have, we have prompts andthings that we use to come up
(21:34):
with these buying beliefs andthen I'm like great, take those
buying beliefs and now make me atable with the headers belief
topic that instills that belief.
Short one liner tweet thatinstills that belief that I can
use on social media.
You know, video title numberone, video title number two,
bullet points for the video,description for the video, and
(21:55):
it puts it all into one tableand it just spits out this huge
thing.
It's like really, really cool,and sometimes within those
little cells, if I'm going toofast, it'll get mixed up, like
at the end of one of thesethings I was doing with a client
yesterday it it didn't list outthe final thing in the table,
it like combined it in thesecond column, and so my
(22:17):
response to it was lol, what areyou doing?
You combine these two thingstogether Like I need you to stay
on task, friend.
You know it does that.
It's like apologizes and it'slike, oh my gosh, I'm so sorry.
You're right, I promise I'llkeep it going in the future.
Speaker 1 (22:33):
What's I like about AI?
Well, again, I say AI, but it'smostly this chat that I used.
But um so I got a friend, he'sin the Canadian, I'm in Canada
Canadian government and he'slike Mike, there's, there's some
really cool positions that Ithink you'd be perfect for in
the public sector as aconsultant, and it's great pay.
And I'm like, okay, he's like,so I can get you in.
(22:54):
Like it's one of these clubs,right, like, you need to be in
the clubs.
Like you just need somebody whocan get you in the club.
And so he's like I can get youin the club.
I'm like, okay, cool, he's like, but we need your CV.
So I'm oh, my God, my CV islike 20 years old, right Like
for my, for my last job, butI've done lots of stuff since,
anyway.
So I rebuilt my CV and he'slike meh, completely wrong.
(23:18):
Like everything you've talkedabout is private sector stuff.
I'm like, um, that's cause,that's the only thing I've done.
He's like and he explained how Ineed to tweak it to be public
sector and all this stuff.
So actually I just I just tookwhat I just copied and paste
what he said to me.
I put in chat and like this iswhat my mentor said is wrong
with the CV and you implementwhat he said and it did.
Speaker 2 (23:41):
And it was so cool.
It's so cool.
I also know what he's talkingabout What'd you say?
Speaker 1 (23:44):
I didn't know what Joe was talking about.
Speaker 2 (23:47):
You didn't say it again.
Speaker 1 (23:52):
I didn't know what Joe was talking about when he
gave me the direction.
I'm like this doesn't make anysense to me at all, like how can
I turn my private sectorexperience into like something
that public sector is lookingfor?
I didn't get it.
The chat did a great job and soI just I fixed it.
I sent it back to Joe and hehad a couple more tweaks which,
again, I just copied and pastedthe chat.
Speaker 2 (24:11):
You know, what else I really love about that is that,
yes, chat GPT did reallyawesome things there, but you
needed the human to review itfrom that internal aspect, like
the mentor, to give you thatguidance in the first place and
then use chat GPT to do thatimplementation of it.
Speaker 1 (24:29):
Right, which is really cool, but the coolest
part this is the coolest part ofthe situation.
So I imagine like, instead ofusing chat, I was using a person
to help me translate my privatesector.
Speaker 2 (24:41):
Okay, yeah, like an assistant or a copywriter.
Speaker 1 (24:44):
Yeah, somebody who had experience like a paid
consultant that I hired to dothat.
So if I was doing that, thelast thing I said to Chas like
okay, it's done, if I don't getthe job, it's your fault.
That's what I said to chat.
Now, if I would have said thatto like 10 different consultants
, how many, how many of thoseconsultants would have laughed
back at me and how many wouldhave said listen, I helped you
(25:05):
with what I needed, like gettingthe job done.
That's what a human would havesaid.
But chats that, lol, I'll takethat responsibility.
Speaker 2 (25:17):
It's like, oh my God, that's also that's the energy
that you've put into it.
So that you know, I spoke atPerry Belcher's AI bought summit
the first one that he had, theAI bought summit West and one of
the things that he was sayingis that he yells at his AIS.
He's like yeah, I'm like no,you know, f, that that's not
(25:38):
what I wanted, and I thought itwas so funny, because I will
correct my chat GPT, I will.
I, bobby bought.
Sometimes I call her, I like toname my tools after my grandma
and pretend like she's stillhere with us just working for me
, and so like no, bobby, that'snot, you know, like lol, like
you, like I said earlier, and itwill give me back that energy.
So, whatever you want to getback from it energy wise, make
(25:59):
sure that you give that so thatit reflects the energy that
you're putting out there.
I love it.
Speaker 1 (26:04):
Okay, Because, like I said when I typed in, if I
don't get the job, it's yourfault.
I did it because I'm like howare you going to respond to this
?
And I was so that you've donethings that are.
Speaker 2 (26:15):
You've like already been using it in that way.
I don't know.
Speaker 1 (26:19):
I was just so surprised when I typed back lol,
I'll take that responsibility.
And then, and then, when itwent on to prop me up saying, oh
, this is so what's such a greatteam?
Yeah, yeah, yeah, yeah, yeah,we got low self esteem.
Chat is your best friend.
He's always telling me howgreat I am.
Speaker 2 (26:36):
And I think people forget that you can use it as a
way to boost your self esteem.
I think they also forget thatyou can use use it to do kind of
those task type things, so likeum.
I had I had copied and pasted abig a list of um when people
comment on a Facebook post.
So sometimes I'll get likehundreds of comments on
something and I want to savethose comments.
(26:58):
What I used to do was I wouldtake all of the comments from a
masterclass that say that I'mdoing in a Facebook live, like
the one that I did last week,had 900 comments.
I would take all of those, copyand paste them into a
spreadsheet and then have to gothrough because it would give
the name the comment and thenwhen you copy it that way, it
will say reply and like becauseit's pulling all the text off of
Facebook.
It was such a mess, but now Ican literally put that whole
(27:21):
list of comments straight intochat, GPT, and then say, hey,
can you put this in a table forme with the name, with the
header's name and comment that Ican see everybody's name and
their comment inside aspreadsheet, basically, and then
I can say, great, now can youanalyze these comments and give
me the top categories that areshowing up here or now?
(27:42):
Can you go through thesecomments and pull all the
questions out so that I can thenuse it in my content going
forward, so you can base yourcontent based on actual comments
from your community, which usedto take so much longer to do
something like that.
Speaker 1 (27:58):
And that's what I like to talk about with the
human connection.
So the biggest part of empathicmarketing, what I teach is
understanding your audience, andthere's two levels of
understanding.
There's what I call yourexperiential understanding and
your emotional understanding.
So experiential understandingthat comes from Eugene Swartz
and Breakthrough Advertising,and it's about your audience's
level of awareness how aware ofthe problem and how
(28:22):
sophisticated are they into theoffers they're hearing from you
and your competition.
And what's so cool about chatis it just does the same work
that I used to do, but in asplit second.
Like how do we do the researchbefore?
Like looking at, like, whatyou're talking about?
Like going to all the Facebookgroups, look at the comments,
looking at your competitors ads,looking at the comments.
(28:43):
Going to your competitors books, like what are people are
saying about these books?
Like it's days and days ofresearch.
Speaker 2 (28:48):
Like Amazon reviews.
You can copy all.
You can just like scroll.
You know you can pull all ofthat.
It's so cool.
Speaker 1 (28:54):
Yeah, it is so cool and now you can just ask chat in
a split second.
It's just doing the sameresearch that I used to do, but
just way more effectively andglobal.
Speaker 2 (29:03):
Yeah, you want to know my favorite trick for that.
Speaker 1 (29:06):
Yes, okay, love trick .
Speaker 2 (29:08):
I actually work in chat GPT.
This is something that I useClaude for.
I don't.
I prefer.
I know there's like fancy peoplewho teach AI strategies who are
like, oh, if you use chat GPT,you're so basic but I get basic
a lot of sales, so great.
So, like it doesn't matter howfancy it is if you're not
actually using it strategicallywith Claude.
This is something that you, asof right now, you can't do in
(29:30):
chat GPT, but you can do it withClaude.
So what we have internally onmy team, we've documented all of
my top personal profile postssince, like 2018.
So in a spreadsheet I havedifferent tabs for each year and
it's basically like the copy,and then it says what type of
(29:51):
post it was so was it an image,a video or just a text post?
And then it has how many likesand how many comments we got on
the post.
So it's all documented in aspreadsheet.
And if you don't have somethinglike this like because we've
been keeping this up over theyears if you don't have
something like this, you can usea tool like Metricool, which I
love, to download all of yourposts off Instagram into a CSV
(30:14):
file.
Speaker 1 (30:15):
On.
Speaker 2 (30:15):
Facebook, you can download all of your posts.
It's like, it's so easy and itwill give you the same type of
data where it has like, thereach, the likes, the comments,
even more than we have in mypersonal profile one.
So I had all of this in thisspreadsheet that had 2023, 2022,
2021, 2020, like all of thesedifferent tabs.
And, just as a test, I don'tknow if you know Jeff Hunter,
(30:39):
but I was with Jeff at an eventof Amber Spears and Cody
Bramlett's in New York and wewere talking about different
ideas and he actually inspiredme to do this.
So I took this spreadsheet, Iput it into chat GVT and I said
hey, this is a list of all of mytop posts on social media.
Can you analyze this for me?
I just wanted to see if itcould.
(31:00):
So, within Claude, you can loadfiles.
It read the spreadsheet and itsaid, like, looking at this
spreadsheet, which also listsout your comments, your likes,
all these things, it wentthrough and it was like this is
what I've learned.
And, to speak to the empathypiece, it said your content goes
through a wide variety oftopics, like personal stories,
(31:22):
valuable content, yada, yada,yada, all these different things
.
And it said, and looking at thereactions and the comments
you've gotten to your personalexperiences, we can tell that
your community really caresabout you.
It was like highlighting howawesome our community is by
analyzing the data of my socialmedia content.
It was so cool, so, and then Ihad it like do my voice, I had
(31:43):
to do all these things based onthose posts.
Holy, it blew my mind.
Speaker 1 (31:51):
Yeah, I think most of us are just scratching the
surface of what AI can do.
And for those naysayers of chator of AI, they're like because
we've seen the video of like acreative, like a video content
with some guy with a horse'shead because it mixed up things
like oh yeah, this is nevergoing to replace.
I'm like AI video content islike two months old.
Speaker 2 (32:14):
And that is the thing I think we all need to remember
is this is as bad as it's evergoing to be Like.
This is the worst version thatwe are seeing right now.
Speaker 1 (32:22):
So yeah, it's good to put a horse's head on a guy's
body now, because it's stillfiguring things out like in
three months and in two yearsand two.
I don't know if you know TerryRice.
He's a big guy on Terry Rice onInstagram.
Anyway, he has a podcast and heinterviewed Shaq I think it was
Shaq, shaquille and Neil, okay,and a few of the comments were
(32:47):
this is bullshit, that's notreally Shaq, it's just that AI
generated image with AI likeholy moly, and so this is
something that I talk about withempathic marketing and the
human connection and the levelof distrust and skepticism, oh
my gosh, like it's just going togrow exponentially as AI
(33:08):
improves and people abuse it.
Speaker 2 (33:10):
And you know, that's one reason why I am thinking
that, in order to get really,really build deeper trust, that
some people may start going backto using live video or using,
you know, speaking in person,like in person events and live
video have become even morepowerful.
I think a lot of us have movedaway from live video because
(33:33):
it's not getting the same amountof reach that it used to get
organically.
But if you do things that areactually live, or you're doing
things in person, where it's areal person there, right, I
always like to say you can seelike the back of someone's head,
right, there is, there's adifference when someone leaves a
comment and you respond to itright away because you're a
human.
Now, eventually, I'm sure therewill be AI, syndicated, you
(33:54):
know, robot videos that canactually respond to comments.
But at this point, right now,the more real we can actually be
in our content and then use theAI to make it more fun or more
interesting.
That's where thatdifferentiator really comes into
place.
Speaker 1 (34:08):
Oh, very cool.
Something we talked about acouple of minutes ago was just
the how AI props you up, andthis is a technique that some
people have to remember whenthey're using chat, or any of
them is to tell chat.
I don't want you to supportwhat I'm saying here.
Speaker 2 (34:26):
Yes, because you want to make sure that it's actually
looking at giving you realconstructive criticism also, not
just telling you things aregreat, because it wants you to
feel good.
Speaker 1 (34:39):
Yeah, yeah, yeah.
I quite often I think thiscomes from being empathic and
I'm always thinking about whatthe other person hears or sees
or does from the same thing withchat.
So when I type something in,I'm like I have this idea.
I don't want you to blind andagain I just talked to I don't
want you to blindly support thisidea.
Look at it critically and letme know if it's worth pursuing.
But if you just say I've gotthis idea, chad is going to say
(35:01):
that's the best idea ever.
Speaker 2 (35:04):
That's such a good point.
Yeah, totally.
Speaker 1 (35:08):
You have to be careful with that, I think.
So what is one thing that ouraudience can start doing today,
to implement today, that willdramatically move the needle
today?
Speaker 2 (35:26):
Yeah.
So when it comes to AI, I thinkthere's a lot of really cool
things you could do, and I'mreally good friends with Scott
from Samkart.
I don't know if you knowSamkart.
I love Samkart and Scott iswhat.
Scott Miranda is one of my goodfriends and I heard him say this
, which he said you know,there's a lot of things that
give you that dopamine rush andthat like well, that's so cool,
but are they actually making yousales?
(35:47):
Are they actually effective inmoving the needle?
So I think it's great thatyou're asking this question.
So I think can I give you twothings.
Speaker 1 (35:55):
Okay okay.
Speaker 2 (35:56):
So the two things that I would do right away,
before you do anything else,especially when it comes to
creating like marketing copywith AI, is make sure that you
get really clear about who youare as a human, make sure you
get really clear about yourbrand voice and put all of that
into the assistant first.
So say, like, act as a highlevel marketer with a deep
understanding of humanpsychology.
I'm going to tell you a littlebit about my company and then
(36:18):
we're going to work together.
Does that sound good?
Here's my company information.
Right, I'm like checking in allthe time.
So, um, giving your companyinformation.
So we call that, like I saidearlier, seasoning your AI
assistant.
And then the next thing that Iwould do which Can I pop in for
a sec?
Speaker 1 (36:32):
Yeah, totally.
So one thing I like to do thereis, once you've done that is
ask chat.
Am I missing anything?
Is there anything else you needto know?
Speaker 2 (36:42):
Yeah, definitely, and I have that actually woven into
on chat GPT, where you can setthe custom instructions.
That's one of the instructionsthat I have that covers
everything that I'm writing.
So it says, um, like we'reworking on this together.
I could pull it up and readexactly what it says, but it's
like this is a collaboration andif you're ever feeling that
there was more detail you wouldlike, please make sure to ask me
(37:05):
so that it does that everysingle time.
Speaker 1 (37:08):
That is cool.
Okay, yeah, I'm going to addthat to my instructions.
Speaker 2 (37:11):
Yeah, and it's the way that I did.
It is at the top.
So, on custom instructionsinside chat GPT, if you don't
have it yet, it should beavailable to everyone, no matter
what country you're in, becausethey kind of they rolled it out
.
But if you go down on the lefthand side, if you have the pro
version of chat GPT where youremail address is, click on the
three dots down there and youshould be able to add the custom
(37:31):
instructions right there.
You may have to click on betafeatures and then turn the
custom instructions on.
If you, I can give you somethingelse.
That's like a really ninja tiphere.
If you are ever going to writecopy for someone else, I make
sure that it knows that we inthose instructions I say we will
be writing content for my brandand also for my clients.
(37:52):
So then when I go in to do myactual regular chat I can say
like good morning, today we'regoing to be writing content for
Felicia Cersei.
So it knows that the content isgoing to be about Felicia and
how she is changing people'slives by helping them connect
with the invisible source in theuniverse to get their success,
not about what I'm doing.
Speaker 1 (38:11):
Because, yeah, my instructions are all about
empathic marketing, what myprocess is and all that sort of
stuff.
And it's really smart.
It knows so much about empathicmarketing.
Speaker 2 (38:19):
That's such a great job, but when I'm writing for a
client, it keeps bringing in oh,this perfectly aligns with
empathic with your path Exactly,and some people say to go
change the instructions, but Idon't have time for that, so I
just say, like today I am stillthe person who is awesome at
empathic marketing and you'regoing to work with me to write
content for this person, not mewhich has been really helpful,
(38:41):
okay, cool.
Speaker 1 (38:44):
So I end up with my little meaning.
Speaker 2 (38:47):
I think that's not meaningless.
That's a good point.
But the second tip of what wedo before we start anything that
we're going to do with ChatGPTwhen it comes to writing copy is
and this is I mean we have likea whole prompt guide for doing
a lead magnet funnel.
We have a whole prompt guidefor creating a marketing course.
We have a whole prompt guidefor creating a signature talk,
(39:07):
if you want, like a TED talk orsomething.
At the top of every singleprompt that we're going through
or exercise that we're goingthrough, we ask the AI assistant
to identify a series of buyingbeliefs that cover why me and I
explain it I say I want thesebuying I want you to make a list
of buying beliefs that someonewould need to have in order to
make a purchase for me, that myideal client, you know, based on
(39:30):
the information that you haveabove, would need to have in
order to make a purchase or signup for a master class or
whatever it is.
And then the buying beliefscover why me meaning, why the
ideal client.
We're always starting with whothat person is.
That empathy thing is soimportant.
So why me?
Why this meaning?
Why the type of product orservice that you're offering.
Why you meaning?
(39:52):
Why the expert or the personwho is actually the one that
they're going to buy from itcould be why the company as well
, meaning like the company,values and that kind of stuff.
And then why now meaning?
Why is this important to do inthis exact moment?
And then two other bonusbeliefs that we'll add in.
There are why not?
So a list of beliefs thatsquish objections.
(40:12):
And then why stay Meaning, oncesomeone has actually bought
from us, what would encouragethem to buy again or continue to
stay in our programs goingforward?
And so, by identifying thosebeliefs, everything else that we
do is then infused by thosebeliefs.
So that's always the startingpoint, so that we're making sure
that everything is going to bestrategic as we move forward.
Speaker 1 (40:35):
Yeah, so oh, I'm careful.
Who's the inventor of the VSL?
Oh?
Speaker 2 (40:41):
I know, is it John John Benson.
Is that him, benson?
I was going to say somethingwrong, okay.
Speaker 1 (40:49):
Yeah, and so yeah, his whole thing, his trademark
is like the pre is not about theprompts, is about the
pre-prompting, and this is kindof what you're talking about?
Speaker 2 (40:58):
Yeah, yeah, totally, and I know, like I've seen a few
of the things that he's doingand really like what he did so
early on was like when chatGPTcame out Was so I mean, he like
really did great at just takingwhat he already had and putting
it into AI.
So we call that AI-ifying youroffer, right.
Like I have 7 million GoogleDocs in our program and so all
(41:22):
we do is I go in when we do anew workshop, I take one of my
Google Docs that walks throughsome sort of template on how to
do a masterclass or whateverSignature talk, that kind of
thing, and I take the AI prompts, I figure out how to ask the AI
assistant to give the answersto our clients, basically saving
the work.
You know, saving them so muchtime where they could have gone
through the whole process ontheir own, but now it like
(41:44):
validates the answers sooner forthem, which is really cool.
Speaker 1 (41:48):
Cool, all right, I'm going to let you go, but I had
yeah, there's one.
You said it at the beginningand you said at the end and I
think a lot of us might strugglewith this Okay.
And it's you said.
The first thing you need is toknow yourself first how Like.
I think a lot of us strugglewith that.
Speaker 2 (42:05):
Yeah, and one thing that's actually, how do you deep
dive into that?
One thing that's been sointeresting to me over the years
even when I was working as aperformance coach, I would have
people with crazy Broadwaycredits, like some of the
biggest I have worked with.
I've been so honored to workwith some of the biggest names
in like musical theater or likeTV singing competitions.
(42:27):
Like I had a client who was topfive and NBC Telemundo is the
voice, like really big dealthings.
And then on the on the businessside, like Jeff Walker was our
client for two years, which wasso awesome, and so I even did
this with Jeff Walker.
So Rich Sheffrin has gonethrough this exercise.
Even when you have loads ofsuccess and sometimes,
especially when you have loadsof success, it's even harder to
(42:50):
identify, like who you are as ahuman, because now you've been
so connected to the what you'vebuilt in your business or in
your career.
So will you do the exercisewith me?
Yeah?
Speaker 1 (43:00):
sure Okay.
Speaker 2 (43:01):
So, if you're listening to this in the, in the
podcast, just imagine whatwe're doing.
Promise me, if you're listeningto this, you'll actually do
this with us, because it doesn'twork as well If you just listen
to it.
You have to actually do it.
So, okay, take your hands, likeput your fingertips together
and put them in like a big ball,and so great, now you can see,
in between your fingers there'sthis big ball.
Now, inside this ball, we aregoing to put all of the benefits
(43:22):
from your business, so all ofthe empathy you help people to
connect with, you know, all thestrategy that you give them and
whatever it is if you'relistening, whatever it is that
you do with your business oryour career or your life, like
those things go into this, intothis ball.
Okay, you got them in there,yeah, okay.
Now we're going to throw themin the air like this One, two,
three, okay.
Now all of our businessbenefits are floating above us
(43:46):
like Mikey TV Okay, in WillyWonka when he's going into the
television.
Yep, okay, yep.
And what are you left with?
Speaker 1 (43:55):
Whoa, that's cerebral .
Speaker 2 (44:01):
Okay, so some people say nothing and I'm like.
Some people say no, I'm justsaying me I'm not Okay.
So that's yes, that's it.
You're left with you.
I asked Mike Stelsner fromSocial Media Examiner.
I asked him this question andhe said Salsa, because we were
talking about the quesadilla ofawesome.
But you're actually, you'releft with you, which is both the
most amazing and the mostterrifying thing that you could
(44:23):
be left with.
So what we do here is we make alist of 20 things that make you
a uniquely awesome human being,and I know for some people this
is really easy and for somepeople it's really difficult.
So when I was working as aprofessional performer, I was
pulling a lot on my BFA intheater and when I got my BFA in
theater at Chapman University,I studied a lot about
(44:44):
Stanislavski.
So Konstantin Stanislavski islike the king of you know
theater and really being anactor, and he has this amazing
chart and this chart has allthese different things on it.
It's like there's one big thingon the bottom and then there's
all these things that shoot upinside this chart.
The one big thing on the bottomto be a really brilliant actor
(45:05):
is work on one's self.
So I took this from that ideaand what we do is we make this
list of 20 things that make youa uniquely awesome human, and
because it can be so tricky, Imade a little acronym for it.
The acronym has five letters.
It's the word save.
Now you may think save has fourletters.
However, I can't spell, so Ispell my acronyms wrong on
(45:28):
purpose so that you get over mybad spelling.
So it's S-A-A-V-E.
So the first thing is your skillsets, the things that you're
naturally gifted at.
Okay, write those down.
The next thing is we talkedabout it earlier your appearance
, and so identifying thosethings not about what other
people think, but about what youthink.
Right, like even having yourmarketing shirt underneath the
(45:51):
blue shirt is like your littlesecret thing.
Right, like my heart shapedbirthmark, like I've got the
things I bring with me.
So that's your appearance.
Then the next thing is youractivities.
So these are the things thatare separate from your business,
like horseback riding orgolfing, knitting, crocheting,
those separate things.
This is what helps you toconnect with humans without
(46:11):
being a salesy weirdo.
Okay, so the activities thatyou love.
The V is for your values andthis is really you as a human
and also as your brand.
You'll see, whenever I do apresentation, my slides have the
hashtag stand for joy on thebottom.
You mentioned it in my bio.
We stand for joy as a fierceform of activism and some people
(46:33):
cannot handle the amount of joythat I bring into a room.
They may not be a good fit, itis okay, right, put it out there
.
So, like joy, kindness andequity are things that we really
inclusivity, we really standfor here.
Not everybody likes that, andthat's okay.
They can go somewhere else,okay.
And the final one and I'm goingkind of quick because I know
we're running short on time thefinal thing is things you like
(46:55):
to eat.
So really yes.
Speaker 1 (46:57):
I wasn't expecting that one Okay.
Speaker 2 (47:00):
So this is like my biggest tip, which always blows
people's minds so the things youlike to eat, and I have
something really cool.
So if you go to, this worksreally well on Facebook.
It can work on LinkedIn, butit's best on Facebook, on your
personal profile, and you writethese five words Brussels
sprouts, yes or no, you aregoing to unlock all sorts of
(47:25):
organic reach.
Break the internet, yes, youwill break the internet.
Yes, and it's still.
I mean, I've been teaching thisBrussels sprouts tip, I'd say,
for at least five years, maybesix or seven years.
It still works every time andit's worked so well.
If you're watching this on avideo, you'll see this.
I've had four people send me inthe mail the same dish towel
that says every day I'm Brusselsoh nice.
(47:47):
So when you find polarizingfood like this that you either
love or really don't like, andyou weave it into your brand, it
creates that stickiness so thatpeople think of you every time
they see that food.
Speaker 1 (48:02):
It's what.
Speaker 2 (48:02):
Rachel Miller, one of my best friends, calls the
common denominator, so it's thatthing that's like.
What is it that brings us alltogether?
It actually may have beenRachel Peterson that calls it
that, but she's a really goodfriend too.
One of the Rachel's calls itthe common denominator, and I
just love that because it allowsus to talk about human stuff,
to get the conversation going,and then we can take it toward a
(48:22):
business path from there.
Speaker 1 (48:25):
Wow Cool.
I asked you for one thing thatwould move the needle like 10
minutes ago, and you've given uslike 10 things, since.
That was the best conclusionever.
Speaker 2 (48:37):
And that whole thing.
Once you have that quesadillaof awesome, what we do is, once
you've made that list, you takeyour fingers and you tap your
fingers on your chest, so you dothis kind of like a little
pitter patter of rain on yourchest, okay.
And then we're going to do themoney dance.
So you do the money dance withme, sure, okay.
So tap your fingers on yourchest and then you're going to
move your shoulders around likethis Move your shoulders, move
(49:00):
your whole body, and then you'regoing to go.
I can't do that.
That's crazy.
It makes things better.
As a vocal coach, I taught mystudents that our sound comes
from our whole body.
You can take a tuning fork, putit on your knee and you'll hear
it, because our body takes thesound.
So when you're brave enough tolike mmm and let the vibration
(49:20):
go through you so that you'rebringing it, this is going to be
the best gift ever so thatyou're bringing that into your
work.
Before you write, before youput anything into chat, gpt, tap
into who you are as a humanbeing.
Bring that case of awesome allthe way through everything you
do.
I promise you it will help.
Speaker 1 (49:39):
Cool.
What an awesome close.
Now, if people want to do reachout to you, contact you, learn
from you, be a part of yourworld, how would they do that?
Speaker 2 (49:49):
Yes, I have two, since I clearly am like over
delivering on every questionthat you ask.
Today I'm giving you more thanwhat you asked for it's called a
fire hose but I have twooptions that are to be really
helpful for everybody.
Here we have an awesome humanfocused AI newsletter, so it
combines the top tips from theworld of AI, the new strategies
that are coming out, new tools,updates with the genuine human
(50:11):
stuff.
It's the only human focused AInewsletter on the planet.
If you go to mollylivem-o-l-l-ylive m-c for my cold
m-c-a-i times mollylive m-c-a-itimes that will take you to our
human focused AI newsletter.
(50:32):
And then also, in addition tothat, if you're playing on
social at all, on my Instagram,thepreparedperformer, if you
send me a sneaky message withthe word human, just go to the
prepared performer and send me amessage with the word human.
We'll give you a huge list ofchat GPT prompts.
And then also we have a littlemini course on how to create
(50:53):
content and, like my top 100best performing posts, we'll
send you that too.
Speaker 1 (50:58):
Very cool.
That's a ton of value, wow.
So there we go.
Speaker 2 (51:08):
Thank you so much for being like so open to the idea
that the more fun we have, themore money we make and the more
human we are, the better our AIis Wow.
Speaker 1 (51:21):
That's quite the circle.
Love it.
Molly Mahoney, thanks for beingon the Because Businesses
personal podcast.
You are the best Molly we'veever had on the podcast.
Speaker 2 (51:34):
I hope you have Molly Pittman someday, because she is
awesome also.
Speaker 1 (51:39):
Kurt also recommended I reach out to her, so I'll
have to do that.
We love it.
Speaker 2 (51:44):
When it's Kurt Molly and I, or then his brother Kurt
Molly, then we're like Molly,molly, molly, molly, molly.
It's really good.
Speaker 1 (51:50):
I can't even imagine you three in a room together.
That would be too much energyfor me.
I don't know if I could.
Anyways, well, thanks again,molly.
This has been terrific.
Hopefully you and I will stayin touch moving forward.
And, yeah, I hope everybodytakes you up on your glorious
offers.
Speaker 2 (52:09):
Thank you so much for having me so good.
Speaker 1 (52:12):
All right, thanks, molly, bye-bye, bye.
Hey, thanks for tuning in to myBecause Businesses personal
podcast.
I hope you had some fun duringthe show and found some
takeaways that you can apply toyour business.
But listen, if you want to knowmore about how you can apply in
Pathic Marketing to win moreclients and make more sales,
there's a few ways I can helpyou with that.
Only go to wwwthemarkinemedicca, it'sca, notcom.
(52:36):
I've been Canada, remember, andon that page you'll find ways
that you can get a free copy ofmy number one Amazon bestselling
book, pathic Marketing, andthere's also an opportunity
there for you to get a 30-minutefunnel fix.
That's where I will go intoyour funnel, your entire
marketing campaign.
Figure out what's working,what's not working and what you
(52:57):
should focus on next.
So thanks again for watching.
Make sure you subscribe orwhatever you need to do to catch
future episodes of this podcast.
All right, talk to you nexttime.
Bye-bye.
Hey everybody, welcome to the Because Business
is Personal podcast, the podcastwhere empathy meets marketing
strategy.
I'm Mike the marketing medicand I'll be your host Now.
Before we get started superquick, just want to let you know
about two offers that I've gotgoing on right now.
The first offer is you can grabmy Amazon bestselling book,
empathic Marketing, for free.
(00:21):
All you need to do is pay forthe shipping.
Simply go towwwvmarketingmedicca to grab
your book.
Also on that same page, you'llhave the opportunity to book a
30 minute gap analysis call withme.
During that call, I'll examineexactly where you are and tell
you the straightest, most directempathic line to get you to
(00:43):
where you want to be.
And if you use the term podcastand the promo code box, you'll
save $50.
It's on the same page,wwwvmarketingmedicca.
All right, that's it.
That's all.
Let's get rolling with today'spodcast, all right.
Welcome everyone to anotherexciting episode of Because
(01:04):
Business is Personal.
Today we have a special treatand store for you as we dive
into the fascinating world,fascinating world of artificial
intelligence, with none otherthan Molly Mahoney, also known
as the prepared performer.
Molly is no stranger to success, having carved her niche as a
social media growth strategistand an innovative leader in
(01:25):
leveraging AI to not juststreamline business processes,
but to genuinely genuinelyimprove human connections online
.
With two experiences, with twodecades of experience on stages
from New York to Las Vegas,molly has brought her unique
blend of performance strategyand a dash of glamour to the
world of online marketing.
You may know her from hersignature method go live and
(01:48):
monetize or from her captivatingappearances at events like
Social Media Marketing World andVid Summit.
Now Molly is leading the change,the charge in New Frontier,
finding fresh new ways to bringpeople closer together through
artificial intelligence.
A true pioneer in authenticvideo content, social content
(02:10):
strategy and organic socialmedia marketing, molly's
influence reaches far beyond thescreen, whether she's seeing
jazz or teaching her kids tostand for joy.
Molly's commitment to enrichinglives is undeniable.
So buckle up and get ready toexplore how technology and
empathy can intertwine to createpowerful, meaningful
(02:30):
connections.
Join us as we uncover thesecrets behind Molly's methods,
discuss her role as atrailblazer in AI and learn how
we can all use technology tocreate more authentic
relationships in our digital age.
So, molly Mahoney, welcome tothe show.
Speaker 2 (02:47):
Dude, how do I get you to just like follow me
around and tell everybody all ofthat?
Speaker 1 (02:52):
One of my favorite stage performers ever was that
guy who put the cape on JamesBrown.
Speaker 2 (03:00):
Wasn't that guy?
Awesome, that is actually sucha good point.
Speaker 1 (03:04):
That guy's job was awesome.
You got to go on, james.
Speaker 2 (03:06):
Brown shows all his stuff.
Yeah, and it's like such agreat setup, I know.
Speaker 1 (03:10):
So you need a cape and I'll be your cape man.
Speaker 2 (03:14):
Oh, my God, you know what I do have, though and this
is going to be a little weirdfor those people who are
listening to this, not watchingthe video but I wrote a
children's book, and someone whoworks at Amazon actually made
me this little knit doll versionof the character in the book,
who was me, but she's wearing acape, and this cape is her cloak
of joy, which is what shediscovers in the book was all
(03:36):
the things that wrap up to makeher awesome.
So I do have an invisible capeon right now.
Speaker 1 (03:41):
You can't even see it Very cool.
I was in Marissa Murgatroyd'scoaching thing for a while there
.
Speaker 2 (03:48):
Yeah, I love her.
Speaker 1 (03:50):
And I went to one of her coaching things out west and
I won the superhero of theweekend award or whatever.
Oh cool, yeah, she gave me areal Superman cape, she's so
good at that and so that'sactually hanging in my bedroom.
Speaker 2 (04:05):
Oh my gosh, I love it .
You know, then we could nottell anybody, but I'm actually
the one who stole Kurt Mollie'sbelt.
I'm just kidding, I didn't.
And if we had Kurt's belt andMarissa's cape you would be like
so set.
Speaker 1 (04:22):
That'd be cool, all right, so let's get rolling.
So this podcast is calledBecause Business is Personal,
and so I like to start eachpodcast with a little personal
thing about my guests, somethingthat we'd find interesting and
quirky.
I don't know if you haveanything, I'm guessing not.
You lived a pretty boring,white-toed life, but let's see
(04:44):
what you've got for us.
Speaker 2 (04:46):
Just something quirky .
I have seven million things, soI have a heart-shaped birthmark
.
I don't talk about that veryoften, but on my shoulder right
here I have a heart-shapedbirthmark and I feel like that's
my secret.
That's my secret is that Ireally blend the technology with
humanness, because I'm alwaysreally leading from a secret,
(05:08):
heart-centered place.
How can I figure out what arethe things that make you truly
unique as a human being and thenelevate that to a massive level
so that you feel more confidentabout who you are?
And I think I was born to dothat because of that birthmark,
which is kind of weird.
Speaker 1 (05:30):
It is kind of weird.
Speaker 2 (05:31):
Yeah, I've got all kinds of things.
I mean, yeah, I was a musicaltheater performer for most of my
life, so I have really greatstories about.
Speaker 1 (05:39):
Yeah, I did a movie with Dick Handyke.
What?
Speaker 2 (05:41):
did you say?
Speaker 1 (05:42):
What have you done on stage?
What is the stage stuff thatyou've done?
Speaker 2 (05:45):
Yeah.
So I did the national tour ofChitty Chitty Bang Bang, which
was really awesome because I gotto tour the world with a flying
car.
I actually ended up hiring bothof my dance partners from the
Chitty Tour now that I have thisbusiness, which is really cool,
and with that I got to meetRichard Sherman, one of the
Sherman brothers, who basicallywrote all of our childhoods.
(06:05):
He wrote it's a Small World.
He wrote Bednobs andBroomsticks.
They wrote Chitty Chitty BangBang.
They wrote so many movie scoresthat we love.
And also through that, througha friend who was in the cast who
ended up choreographing a moviethat we got brought in to do
with my whole family, I got todo a movie with Dick Handyke,
(06:26):
which I cried the whole way homebecause it was one of the best
days of my life, so it waspretty awesome.
Wow, he's a legend, I know.
Speaker 1 (06:35):
Very, very cool.
Great job, what do?
Speaker 2 (06:37):
you do now.
So now we have a company calledthe Prepared Performer and
really I started this company tohelp performers to be able to
have a career in a business likeI had.
But in 2016, when Facebook Livecame out, I realized, rather
than teaching performers how tohave a business, I would teach
(06:58):
business owners how to perform,and it was a really good switch,
like sometimes just making onelittle tweak to your ideal
client or to your messaging, toyour offer.
It was really a very simplelittle switch and we did $50,000
within three months with thatnew offer, which was a really
big deal for us at the time.
And then we had this programcalled Camera Confidence.
(07:21):
That did really well teachingpeople how to speak on camera
but also how to have connectionson social media.
And so after we did that in 2016, any time there was a new tool
that came on the scenes, wereally dug in and figured out
how can we make this toolaccessible to actual human
beings, not just like tech nerds, like the rest of us.
And so we skyrocketed at thetop with Messenger bots, and
(07:46):
many chat had me speak on theirbehalf several places.
We were one of the first tocombine bots with live video.
So it's like the technologywith the human side, and that
was cool.
And then when AI came out, wayback before chat GPT about two
and a half years ago, we startedusing Jasper, which was called
Jarvis, and so we launched acontent club about how to use AI
(08:10):
to create more human focusedcontent, and it's been pretty
fun.
Speaker 1 (08:14):
Oh, wow, yeah.
So, going back to how businessowners can perform, this has
been something that I've alwaysthought about, because a lot of
our gurus or whatever they'reusually pretty good looking
people and they have prettydecent personalities, right, and
I think, like this is what theywere born with.
(08:35):
This isn't what they created,and so this is a harder question
.
But could somebody who isn'tjust naturally as attractive and
I know this is very judgmentaland subjective, but it's, it's a
reality Like if you've got likea big fang tooth or something
like I got my teeth thickbecause I can't agree with my
teeth are but.
I used to be.
I've actually had.
Speaker 2 (08:55):
I've had dentures since I was 12.
So the teeth thing is actuallya big thing for me, because I
used to be able to take mine outon a retainer.
Speaker 1 (09:03):
Oh, wow.
Speaker 2 (09:04):
Yeah, so I I love this discussion because I know
it may seem like all of the ormost of the like gurus or
whatever just have it togetherand they're charismatic, but I
bet underneath it, if you reallylook at what they've their
journey to get there, there's alot that they've done to either
(09:25):
kind of spruce up theirappearance and their energy or
to really connect with what thatthing is.
What I like to say is it's yourweird, is your superpower.
And we have a little exercisethat we walk our clients through
, called the quesadilla ofawesome.
That helps you to identify whatare those things that make up
who you are as a human, so thatyou can be louder about them, so
(09:47):
that you can bring them to theforefront.
And on that, the quesadilla ofawesome exercise that we go
through, one of the things isactually your appearance, not
because of what other peoplethink about the way you look.
It's about what you think aboutthe way you look.
So it's like the gremlins thatcreep up when you know you're
going to be on camera.
And, with the way the world hasgone, if you want to be
(10:08):
successful in business, there'sa good chance that you're going
to have to, at some point showyour face to the world, and so
having like a consistency in howyou show up, in your physical
appearance, can actually be notonly a great like brand anchor,
but also something that helpsyou to feel more confident.
So we dig pretty deep into that, okay that's interesting
(10:32):
because I'm.
Speaker 1 (10:33):
I have a speaking engagement in California next
month that I was supposed tosend my headshot in and I sent
in.
Oh, you can't see.
Oh, so again, those people noton video.
There's a, there's an imagebehind me with me and my horse.
See that.
Speaker 2 (10:46):
Oh cool, yeah, yeah, yeah, if you're not on video,
you should go find this videosomewhere.
Speaker 1 (10:50):
Yeah and so.
So there's a.
It's a black and white photo ofme with my cowboy hat and my
Australian slicker and mypaintports.
Anyway, I love that picture ofme and my horse.
It just sort of shows mypersonality.
Yeah, he's like yeah, no, wecan't use that Like, we need a
more classical headshot.
Speaker 2 (11:08):
You should have said that you couldn't do the event,
then I'm just kidding.
Speaker 1 (11:12):
But.
But I get it Like becausebecause he did that once I saw
the video and like he's it's apenthouse mastermind, so like
the backdrop is of his penthouseand that's like my image up in
front and as it scrolls throughall the featured speakers, like
we all have some consistency andI really would have stood up.
And it's funny because Ithought of you immediately,
because I thought how you canhave a photo like everybody else
(11:35):
, but with your blue streak oryour pink streak or your purple
streak, you're going to standout even with that.
You know, custom that, evenwith that standard headshot.
Speaker 2 (11:44):
Yeah, so actually that is a really good point
because I've had people come upto me in real life Like my goal
is always that the way that Ishow up on camera or the way
that our clients show up oncamera is the same as who they
are in real life.
So a cowboy hat could besomething that's like that,
which is obviously a little bitbigger.
That may not fit in a headshot,but like glasses and I know you
(12:07):
may not wear giant earrings,but for me I always wear really
big earrings.
And then the thing with my hairactually happened because I was
starting to go gray just inlike one stripe of my bangs and
I had when I, when I waspregnant with my kids, you
aren't allowed to.
Well, if you're like followingall the rules or whatever,
you're not supposed to dye yourhair because of the chemicals.
(12:28):
So once I was able to dye myhair again after having kids, I
added some color back into itlike green and whatever I like
bleached it did like colorstreaks just to be like a rock
and roll mom or something.
Yeah, what I realized was thatthis gray stripe for me on
camera it looked like I was.
I had like a big bald spot justin the corner because I was
(12:48):
dyeing the rest of my hairexcept for the gray.
The gray area would grow inright there and I was talking to
my hairdresser and I was likethis is really causing me weird
issues on camera, because I keptseeing it.
Not that anybody else cared,but it was bothering me.
And so we decided to bleach itright where the gray was and
then start adding some colorthere, so that it was like
(13:08):
intentional and then when thegray grew in, it would.
It would be fine because itwould grow into the color.
Well, in 2020, when most peoplestopped going to the hairdresser
, I let all the gray grow out.
So now I have gray likethroughout.
I've got silver, silver, youknow, tinsel throughout my hair.
I just continue to put colorover where I'm gray and then, as
it fades, it's like thiswatercolor blue which you don't.
(13:31):
You know you don't have to haveblue hair to be able to stand
out, but if you can findsomething as simple as like
wearing a black veneque, right,it can be a consistent thing
that you do across the board andbring in that confidence for
yourself and then also theconsistency in the look.
Speaker 1 (13:47):
Well, my, I'm a paramedic by trade.
Speaker 2 (13:50):
Ambulance colors are blue and orange.
Speaker 1 (13:55):
And what am I?
Speaker 2 (13:55):
wearing right now.
Speaker 1 (13:57):
Blue and orange.
See, I've always got the blueColumbia shirt on and then quite
often I'll have my marketing.
I'll be like Superman, I'mmarketing medic, come on.
Speaker 2 (14:07):
So awesome.
Speaker 1 (14:08):
Underneath, yeah, so that's uh, and that's one of the
things I liked about being aparamedic as opposed to like
when my wife would go to work isI knew what I was wearing every
day.
Like I put on my uniform right,and every day my wife's like oh
, when am I going to wear?
I'm like, well, just put onyour uniform.
It's a no, I have my ownuniforms.
Speaker 2 (14:28):
It's like it's also the decision fatigue thing that,
um, you know they talk about.
Like the Steve Jobs or whatever.
Like it's.
If you have all these differentoptions to choose from, my
entire wardrobe matches my brand, so I don't have to worry about
worry about that.
Most of it is black venex.
Speaker 1 (14:44):
Okay.
Speaker 2 (14:45):
And sparkle pants.
To be very clear Black venexand sparkle pants.
That's my uniform.
Speaker 1 (14:52):
Well, I was most excited to talk to you because I
am doing a lot of AI.
I think I'm doing a lot with AI, but I'm sure I'm just at the
remedial level.
I'm getting really good at theremedial level stuff, but I
think that's what most of uswant to hear about now.
And so, what are your biggeststrats?
What are you using AI for now?
Which, what?
No, that's not what it not.
(15:14):
What are you using it for?
Which of the most you'll beusing it for?
That'd be a better question.
Speaker 2 (15:18):
Yeah, man, there's so much that we're doing and I I
really do think it kind of feelslike everyone is an AI expert
now because we're all jumping inand playing with it, and I will
say that the fact that we'vebeen doing what we've been doing
for about two and a half youknow, coming on three years now
I am just so grateful for thedepth of time that we've had
(15:40):
with these tools so that we canstart getting better at how to
start the conversation with them, because it's really like,
obviously, just like anything,what you put in is what you get
out right.
So that's a big piece of it,which is how you prompt these
tools.
But also, as the actual toolsthemselves have changed, it's
like how can we integrate thisinto everything that we're doing
(16:01):
to save us time, to save usmoney, to to spark creative
ideas and jumping off points andreally to give us more of a
deeper human connection?
So two really big things thatwe've been doing that have had
amazing results for our clientsare making sure that you
actually figure out who you areand what you stand for and you
(16:25):
know the clear messaging whichyou can use AI to help you come
up with this, but you reallyreally get clear about who you
are, who your company is, whatyour offers are, and you feed
all of that into whatever AIassistant you're using, whether
it's chat, gpt or whether it'sClaude, any of those things and
there's a couple of strategieswe do that I can share with you,
but so that you really what wecall this is seasoning your AI
assistant and it's a nuancedthing because some people think,
(16:49):
well, I'm just going to give itmy bio and I'm going to put in
my offers, but there's so muchmore to who you are.
I.
I was sharing at an eventrecently that this concept of
the quesadilla of awesome.
That concept came from the ideathat everyone has something
that makes them uniquely awesome, even if it's just that you
make an amazing quesadilla.
And so when we figure out yourrecipe, getting all of that into
(17:13):
place, even the appearancepiece, putting all of that into
chat, gpt, so that it starts tounderstand not only you know
your audience pain points andnot only the solutions you
provide, but the things thatmake you weird.
And one thing that we love totalk about is what are the
tickle points of your audiencemembers, like the things that
make them laugh.
Speaker 1 (17:34):
Okay, cool, I feel like I just gave like 20 run-on
sentences.
Speaker 2 (17:37):
So that's one piece of what we're doing.
Speaker 1 (17:39):
Yeah, but we can get it narrowed down, because I saw
a post you did in LinkedIn lastweek which is is your business
stinky?
Now how?
And I know the answer because Iread your post, but others
might not.
So why?
How can AI make your businessstinky?
Speaker 2 (17:59):
Because if you and then I had so much fun writing
that post, by the way, so yourbusiness, if you are using AI,
potentially reeks of AI, whichmeans that you are taking things
straight from whatever it givesyou and pasting it onto the
platforms, or you're taking eventhese awesome video editing
tools.
Like you know, capshow does areally great job of editing the
(18:21):
text from your videos and comingup with new content or video or
opus.
Some of them are so formulaicthat they're just blending into
what everybody else does andthey all kind of have the same
stench, because we know, oh,there's some AI content.
When it comes to your writtencontent, there's like three
things that you can do rightaway to make sure that you are
(18:42):
giving it that human.
We love to say that you have tojudge the AI content.
No one can spell it, but we allsay it.
Right, you have to, like, judgeit.
I was actually thinking that.
How would you spell that?
I think we figured it outbecause I say it a lot.
It's like with Zs or something,I don't know.
Whatever, you just say it andfor some reason, a lot of these
AI tools love to put in emojiswhen you say that you're writing
(19:05):
something for social.
So if you don't actively use amillion emojis on a normal post
that you would write, don'tleave a million emojis in your
post.
That comes from chat GPT.
Another thing is when I'mwriting content, as a human I
really love to look at not onlythe message and the words, but I
(19:25):
almost create a painting withthe words as well.
So I'll look at my paragraphbreaks and sometimes I
intentionally write a short line, then a little bit longer line
and then an even longer line sothat it looks really cool as
this image that's showing up inthe post.
I know most people don't thinkthat way, but chat GPT
(19:47):
definitely doesn't think thatway.
It's not adding that type ofnuance and oftentimes it's not
adding enough paragraph breaks.
It can sound overly excited,like too many exclamation points
, so that just even looking atthe structure of it can be very
valuable.
And then the other thing isfigure out what are your weird
(20:08):
idioms, what are the weirdthings that you say that nobody
else says that chat GPT is nevergoing to add in unless you tell
it to.
That you can then season intoyour copy so that it really we
want it to wreak of you, we wantit to be.
We want it to have your perfumeinstead of the like trash
stench that comes from AI.
Speaker 1 (20:28):
Okay, when I've seen with chat and I love chat, I use
it so much is, as we'reprogressing through some copy,
it quite often starts out goodand then, as we make iteration
after iteration, sometimes itgoes back into AI mode and it
loses.
Start out my voice.
And then the last I'm like dude, you're.
(20:49):
I just and that's what I loveabout chat Like we just have
conversations Totally, and I'llsay this I'm like dude, you
sound like AI right now.
Stop, sound more like me.
And I'll type that in.
Speaker 2 (21:00):
I love it, me too.
Yeah, it's okay.
Speaker 1 (21:03):
Yeah, it comes back like, oh sorry, yes, here's the
version that with your that morein your voice and yeah, really
good at doing stuff, but youhave to.
You have to stay on top of itand watch.
Speaker 2 (21:12):
Well, and you have to also do what you just said,
which is like actually be humanwhen you're talking to the robot
.
So it will be more human, likeyesterday I was.
I love to use chat, gpt to comeup with tables.
So we have one huge superprompt where all of our content
is based on buying beliefs.
So we have, we have prompts andthings that we use to come up
(21:34):
with these buying beliefs andthen I'm like great, take those
buying beliefs and now make me atable with the headers belief
topic that instills that belief.
Short one liner tweet thatinstills that belief that I can
use on social media.
You know, video title numberone, video title number two,
bullet points for the video,description for the video, and
(21:55):
it puts it all into one tableand it just spits out this huge
thing.
It's like really, really cool,and sometimes within those
little cells, if I'm going toofast, it'll get mixed up, like
at the end of one of thesethings I was doing with a client
yesterday it it didn't list outthe final thing in the table,
it like combined it in thesecond column, and so my
(22:17):
response to it was lol, what areyou doing?
You combine these two thingstogether Like I need you to stay
on task, friend.
You know it does that.
It's like apologizes and it'slike, oh my gosh, I'm so sorry.
You're right, I promise I'llkeep it going in the future.
Speaker 1 (22:33):
What's I like about AI?
Well, again, I say AI, but it'smostly this chat that I used.
But um so I got a friend, he'sin the Canadian, I'm in Canada
Canadian government and he'slike Mike, there's, there's some
really cool positions that Ithink you'd be perfect for in
the public sector as aconsultant, and it's great pay.
And I'm like, okay, he's like,so I can get you in.
(22:54):
Like it's one of these clubs,right, like, you need to be in
the clubs.
Like you just need somebody whocan get you in the club.
And so he's like I can get youin the club.
I'm like, okay, cool, he's like, but we need your CV.
So I'm oh, my God, my CV islike 20 years old, right Like
for my, for my last job, butI've done lots of stuff since,
anyway.
So I rebuilt my CV and he'slike meh, completely wrong.
(23:18):
Like everything you've talkedabout is private sector stuff.
I'm like, um, that's cause,that's the only thing I've done.
He's like and he explained how Ineed to tweak it to be public
sector and all this stuff.
So actually I just I just tookwhat I just copied and paste
what he said to me.
I put in chat and like this iswhat my mentor said is wrong
with the CV and you implementwhat he said and it did.
Speaker 2 (23:41):
And it was so cool.
It's so cool.
I also know what he's talkingabout What'd you say?
Speaker 1 (23:44):
I didn't know what Joe was talking about.
Speaker 2 (23:47):
You didn't say it again.
Speaker 1 (23:52):
I didn't know what Joe was talking about when he
gave me the direction.
I'm like this doesn't make anysense to me at all, like how can
I turn my private sectorexperience into like something
that public sector is lookingfor?
I didn't get it.
The chat did a great job and soI just I fixed it.
I sent it back to Joe and hehad a couple more tweaks which,
again, I just copied and pastedthe chat.
Speaker 2 (24:11):
You know, what else I really love about that is that,
yes, chat GPT did reallyawesome things there, but you
needed the human to review itfrom that internal aspect, like
the mentor, to give you thatguidance in the first place and
then use chat GPT to do thatimplementation of it.
Speaker 1 (24:29):
Right, which is really cool, but the coolest
part this is the coolest part ofthe situation.
So I imagine like, instead ofusing chat, I was using a person
to help me translate my privatesector.
Speaker 2 (24:41):
Okay, yeah, like an assistant or a copywriter.
Speaker 1 (24:44):
Yeah, somebody who had experience like a paid
consultant that I hired to dothat.
So if I was doing that, thelast thing I said to Chas like
okay, it's done, if I don't getthe job, it's your fault.
That's what I said to chat.
Now, if I would have said thatto like 10 different consultants
, how many, how many of thoseconsultants would have laughed
back at me and how many wouldhave said listen, I helped you
(25:05):
with what I needed, like gettingthe job done.
That's what a human would havesaid.
But chats that, lol, I'll takethat responsibility.
Speaker 2 (25:17):
It's like, oh my God, that's also that's the energy
that you've put into it.
So that you know, I spoke atPerry Belcher's AI bought summit
the first one that he had, theAI bought summit West and one of
the things that he was sayingis that he yells at his AIS.
He's like yeah, I'm like no,you know, f, that that's not
(25:38):
what I wanted, and I thought itwas so funny, because I will
correct my chat GPT, I will.
I, bobby bought.
Sometimes I call her, I like toname my tools after my grandma
and pretend like she's stillhere with us just working for me
, and so like no, bobby, that'snot, you know, like lol, like
you, like I said earlier, and itwill give me back that energy.
So, whatever you want to getback from it energy wise, make
(25:59):
sure that you give that so thatit reflects the energy that
you're putting out there.
I love it.
Speaker 1 (26:04):
Okay, Because, like I said when I typed in, if I
don't get the job, it's yourfault.
I did it because I'm like howare you going to respond to this
?
And I was so that you've donethings that are.
Speaker 2 (26:15):
You've like already been using it in that way.
I don't know.
Speaker 1 (26:19):
I was just so surprised when I typed back lol,
I'll take that responsibility.
And then, and then, when itwent on to prop me up saying, oh
, this is so what's such a greatteam?
Yeah, yeah, yeah, yeah, yeah,we got low self esteem.
Chat is your best friend.
He's always telling me howgreat I am.
Speaker 2 (26:36):
And I think people forget that you can use it as a
way to boost your self esteem.
I think they also forget thatyou can use use it to do kind of
those task type things, so likeum.
I had I had copied and pasted abig a list of um when people
comment on a Facebook post.
So sometimes I'll get likehundreds of comments on
something and I want to savethose comments.
(26:58):
What I used to do was I wouldtake all of the comments from a
masterclass that say that I'mdoing in a Facebook live, like
the one that I did last week,had 900 comments.
I would take all of those, copyand paste them into a
spreadsheet and then have to gothrough because it would give
the name the comment and thenwhen you copy it that way, it
will say reply and like becauseit's pulling all the text off of
Facebook.
It was such a mess, but now Ican literally put that whole
(27:21):
list of comments straight intochat, GPT, and then say, hey,
can you put this in a table forme with the name, with the
header's name and comment that Ican see everybody's name and
their comment inside aspreadsheet, basically, and then
I can say, great, now can youanalyze these comments and give
me the top categories that areshowing up here or now?
(27:42):
Can you go through thesecomments and pull all the
questions out so that I can thenuse it in my content going
forward, so you can base yourcontent based on actual comments
from your community, which usedto take so much longer to do
something like that.
Speaker 1 (27:58):
And that's what I like to talk about with the
human connection.
So the biggest part of empathicmarketing, what I teach is
understanding your audience, andthere's two levels of
understanding.
There's what I call yourexperiential understanding and
your emotional understanding.
So experiential understandingthat comes from Eugene Swartz
and Breakthrough Advertising,and it's about your audience's
level of awareness how aware ofthe problem and how
(28:22):
sophisticated are they into theoffers they're hearing from you
and your competition.
And what's so cool about chatis it just does the same work
that I used to do, but in asplit second.
Like how do we do the researchbefore?
Like looking at, like, whatyou're talking about?
Like going to all the Facebookgroups, look at the comments,
looking at your competitors ads,looking at the comments.
(28:43):
Going to your competitors books, like what are people are
saying about these books?
Like it's days and days ofresearch.
Speaker 2 (28:48):
Like Amazon reviews.
You can copy all.
You can just like scroll.
You know you can pull all ofthat.
It's so cool.
Speaker 1 (28:54):
Yeah, it is so cool and now you can just ask chat in
a split second.
It's just doing the sameresearch that I used to do, but
just way more effectively andglobal.
Speaker 2 (29:03):
Yeah, you want to know my favorite trick for that.
Speaker 1 (29:06):
Yes, okay, love trick .
Speaker 2 (29:08):
I actually work in chat GPT.
This is something that I useClaude for.
I don't.
I prefer.
I know there's like fancy peoplewho teach AI strategies who are
like, oh, if you use chat GPT,you're so basic but I get basic
a lot of sales, so great.
So, like it doesn't matter howfancy it is if you're not
actually using it strategicallywith Claude.
This is something that you, asof right now, you can't do in
(29:30):
chat GPT, but you can do it withClaude.
So what we have internally onmy team, we've documented all of
my top personal profile postssince, like 2018.
So in a spreadsheet I havedifferent tabs for each year and
it's basically like the copy,and then it says what type of
(29:51):
post it was so was it an image,a video or just a text post?
And then it has how many likesand how many comments we got on
the post.
So it's all documented in aspreadsheet.
And if you don't have somethinglike this like because we've
been keeping this up over theyears if you don't have
something like this, you can usea tool like Metricool, which I
love, to download all of yourposts off Instagram into a CSV
(30:14):
file.
Speaker 1 (30:15):
On.
Speaker 2 (30:15):
Facebook, you can download all of your posts.
It's like, it's so easy and itwill give you the same type of
data where it has like, thereach, the likes, the comments,
even more than we have in mypersonal profile one.
So I had all of this in thisspreadsheet that had 2023, 2022,
2021, 2020, like all of thesedifferent tabs.
And, just as a test, I don'tknow if you know Jeff Hunter,
(30:39):
but I was with Jeff at an eventof Amber Spears and Cody
Bramlett's in New York and wewere talking about different
ideas and he actually inspiredme to do this.
So I took this spreadsheet, Iput it into chat GVT and I said
hey, this is a list of all of mytop posts on social media.
Can you analyze this for me?
I just wanted to see if itcould.
(31:00):
So, within Claude, you can loadfiles.
It read the spreadsheet and itsaid, like, looking at this
spreadsheet, which also listsout your comments, your likes,
all these things, it wentthrough and it was like this is
what I've learned.
And, to speak to the empathypiece, it said your content goes
through a wide variety oftopics, like personal stories,
(31:22):
valuable content, yada, yada,yada, all these different things
.
And it said, and looking at thereactions and the comments
you've gotten to your personalexperiences, we can tell that
your community really caresabout you.
It was like highlighting howawesome our community is by
analyzing the data of my socialmedia content.
It was so cool, so, and then Ihad it like do my voice, I had
(31:43):
to do all these things based onthose posts.
Holy, it blew my mind.
Speaker 1 (31:51):
Yeah, I think most of us are just scratching the
surface of what AI can do.
And for those naysayers of chator of AI, they're like because
we've seen the video of like acreative, like a video content
with some guy with a horse'shead because it mixed up things
like oh yeah, this is nevergoing to replace.
I'm like AI video content islike two months old.
Speaker 2 (32:14):
And that is the thing I think we all need to remember
is this is as bad as it's evergoing to be Like.
This is the worst version thatwe are seeing right now.
Speaker 1 (32:22):
So yeah, it's good to put a horse's head on a guy's
body now, because it's stillfiguring things out like in
three months and in two yearsand two.
I don't know if you know TerryRice.
He's a big guy on Terry Rice onInstagram.
Anyway, he has a podcast and heinterviewed Shaq I think it was
Shaq, shaquille and Neil, okay,and a few of the comments were
(32:47):
this is bullshit, that's notreally Shaq, it's just that AI
generated image with AI likeholy moly, and so this is
something that I talk about withempathic marketing and the
human connection and the levelof distrust and skepticism, oh
my gosh, like it's just going togrow exponentially as AI
(33:08):
improves and people abuse it.
Speaker 2 (33:10):
And you know, that's one reason why I am thinking
that, in order to get really,really build deeper trust, that
some people may start going backto using live video or using,
you know, speaking in person,like in person events and live
video have become even morepowerful.
I think a lot of us have movedaway from live video because
(33:33):
it's not getting the same amountof reach that it used to get
organically.
But if you do things that areactually live, or you're doing
things in person, where it's areal person there, right, I
always like to say you can seelike the back of someone's head,
right, there is, there's adifference when someone leaves a
comment and you respond to itright away because you're a
human.
Now, eventually, I'm sure therewill be AI, syndicated, you
(33:54):
know, robot videos that canactually respond to comments.
But at this point, right now,the more real we can actually be
in our content and then use theAI to make it more fun or more
interesting.
That's where thatdifferentiator really comes into
place.
Speaker 1 (34:08):
Oh, very cool.
Something we talked about acouple of minutes ago was just
the how AI props you up, andthis is a technique that some
people have to remember whenthey're using chat, or any of
them is to tell chat.
I don't want you to supportwhat I'm saying here.
Speaker 2 (34:26):
Yes, because you want to make sure that it's actually
looking at giving you realconstructive criticism also, not
just telling you things aregreat, because it wants you to
feel good.
Speaker 1 (34:39):
Yeah, yeah, yeah.
I quite often I think thiscomes from being empathic and
I'm always thinking about whatthe other person hears or sees
or does from the same thing withchat.
So when I type something in,I'm like I have this idea.
I don't want you to blind andagain I just talked to I don't
want you to blindly support thisidea.
Look at it critically and letme know if it's worth pursuing.
But if you just say I've gotthis idea, chad is going to say
(35:01):
that's the best idea ever.
Speaker 2 (35:04):
That's such a good point.
Yeah, totally.
Speaker 1 (35:08):
You have to be careful with that, I think.
So what is one thing that ouraudience can start doing today,
to implement today, that willdramatically move the needle
today?
Speaker 2 (35:26):
Yeah.
So when it comes to AI, I thinkthere's a lot of really cool
things you could do, and I'mreally good friends with Scott
from Samkart.
I don't know if you knowSamkart.
I love Samkart and Scott iswhat.
Scott Miranda is one of my goodfriends and I heard him say this
, which he said you know,there's a lot of things that
give you that dopamine rush andthat like well, that's so cool,
but are they actually making yousales?
(35:47):
Are they actually effective inmoving the needle?
So I think it's great thatyou're asking this question.
So I think can I give you twothings.
Speaker 1 (35:55):
Okay okay.
Speaker 2 (35:56):
So the two things that I would do right away,
before you do anything else,especially when it comes to
creating like marketing copywith AI, is make sure that you
get really clear about who youare as a human, make sure you
get really clear about yourbrand voice and put all of that
into the assistant first.
So say, like, act as a highlevel marketer with a deep
understanding of humanpsychology.
I'm going to tell you a littlebit about my company and then
(36:18):
we're going to work together.
Does that sound good?
Here's my company information.
Right, I'm like checking in allthe time.
So, um, giving your companyinformation.
So we call that, like I saidearlier, seasoning your AI
assistant.
And then the next thing that Iwould do which Can I pop in for
a sec?
Speaker 1 (36:32):
Yeah, totally.
So one thing I like to do thereis, once you've done that is
ask chat.
Am I missing anything?
Is there anything else you needto know?
Speaker 2 (36:42):
Yeah, definitely, and I have that actually woven into
on chat GPT, where you can setthe custom instructions.
That's one of the instructionsthat I have that covers
everything that I'm writing.
So it says, um, like we'reworking on this together.
I could pull it up and readexactly what it says, but it's
like this is a collaboration andif you're ever feeling that
there was more detail you wouldlike, please make sure to ask me
(37:05):
so that it does that everysingle time.
Speaker 1 (37:08):
That is cool.
Okay, yeah, I'm going to addthat to my instructions.
Speaker 2 (37:11):
Yeah, and it's the way that I did.
It is at the top.
So, on custom instructionsinside chat GPT, if you don't
have it yet, it should beavailable to everyone, no matter
what country you're in, becausethey kind of they rolled it out
.
But if you go down on the lefthand side, if you have the pro
version of chat GPT where youremail address is, click on the
three dots down there and youshould be able to add the custom
(37:31):
instructions right there.
You may have to click on betafeatures and then turn the
custom instructions on.
If you, I can give you somethingelse.
That's like a really ninja tiphere.
If you are ever going to writecopy for someone else, I make
sure that it knows that we inthose instructions I say we will
be writing content for my brandand also for my clients.
(37:52):
So then when I go in to do myactual regular chat I can say
like good morning, today we'regoing to be writing content for
Felicia Cersei.
So it knows that the content isgoing to be about Felicia and
how she is changing people'slives by helping them connect
with the invisible source in theuniverse to get their success,
not about what I'm doing.
Speaker 1 (38:11):
Because, yeah, my instructions are all about
empathic marketing, what myprocess is and all that sort of
stuff.
And it's really smart.
It knows so much about empathicmarketing.
Speaker 2 (38:19):
That's such a great job, but when I'm writing for a
client, it keeps bringing in oh,this perfectly aligns with
empathic with your path Exactly,and some people say to go
change the instructions, but Idon't have time for that, so I
just say, like today I am stillthe person who is awesome at
empathic marketing and you'regoing to work with me to write
content for this person, not mewhich has been really helpful,
(38:41):
okay, cool.
Speaker 1 (38:44):
So I end up with my little meaning.
Speaker 2 (38:47):
I think that's not meaningless.
That's a good point.
But the second tip of what wedo before we start anything that
we're going to do with ChatGPTwhen it comes to writing copy is
and this is I mean we have likea whole prompt guide for doing
a lead magnet funnel.
We have a whole prompt guidefor creating a marketing course.
We have a whole prompt guidefor creating a signature talk,
(39:07):
if you want, like a TED talk orsomething.
At the top of every singleprompt that we're going through
or exercise that we're goingthrough, we ask the AI assistant
to identify a series of buyingbeliefs that cover why me and I
explain it I say I want thesebuying I want you to make a list
of buying beliefs that someonewould need to have in order to
make a purchase for me, that myideal client, you know, based on
(39:30):
the information that you haveabove, would need to have in
order to make a purchase or signup for a master class or
whatever it is.
And then the buying beliefscover why me meaning, why the
ideal client.
We're always starting with whothat person is.
That empathy thing is soimportant.
So why me?
Why this meaning?
Why the type of product orservice that you're offering.
Why you meaning?
(39:52):
Why the expert or the personwho is actually the one that
they're going to buy from itcould be why the company as well
, meaning like the company,values and that kind of stuff.
And then why now meaning?
Why is this important to do inthis exact moment?
And then two other bonusbeliefs that we'll add in.
There are why not?
So a list of beliefs thatsquish objections.
(40:12):
And then why stay Meaning, oncesomeone has actually bought
from us, what would encouragethem to buy again or continue to
stay in our programs goingforward?
And so, by identifying thosebeliefs, everything else that we
do is then infused by thosebeliefs.
So that's always the startingpoint, so that we're making sure
that everything is going to bestrategic as we move forward.
Speaker 1 (40:35):
Yeah, so oh, I'm careful.
Who's the inventor of the VSL?
Oh?
Speaker 2 (40:41):
I know, is it John John Benson.
Is that him, benson?
I was going to say somethingwrong, okay.
Speaker 1 (40:49):
Yeah, and so yeah, his whole thing, his trademark
is like the pre is not about theprompts, is about the
pre-prompting, and this is kindof what you're talking about?
Speaker 2 (40:58):
Yeah, yeah, totally, and I know, like I've seen a few
of the things that he's doingand really like what he did so
early on was like when chatGPTcame out Was so I mean, he like
really did great at just takingwhat he already had and putting
it into AI.
So we call that AI-ifying youroffer, right.
Like I have 7 million GoogleDocs in our program and so all
(41:22):
we do is I go in when we do anew workshop, I take one of my
Google Docs that walks throughsome sort of template on how to
do a masterclass or whateverSignature talk, that kind of
thing, and I take the AI prompts, I figure out how to ask the AI
assistant to give the answersto our clients, basically saving
the work.
You know, saving them so muchtime where they could have gone
through the whole process ontheir own, but now it like
(41:44):
validates the answers sooner forthem, which is really cool.
Speaker 1 (41:48):
Cool, all right, I'm going to let you go, but I had
yeah, there's one.
You said it at the beginningand you said at the end and I
think a lot of us might strugglewith this Okay.
And it's you said.
The first thing you need is toknow yourself first how Like.
I think a lot of us strugglewith that.
Speaker 2 (42:05):
Yeah, and one thing that's actually, how do you deep
dive into that?
One thing that's been sointeresting to me over the years
even when I was working as aperformance coach, I would have
people with crazy Broadwaycredits, like some of the
biggest I have worked with.
I've been so honored to workwith some of the biggest names
in like musical theater or likeTV singing competitions.
(42:27):
Like I had a client who was topfive and NBC Telemundo is the
voice, like really big dealthings.
And then on the on the businessside, like Jeff Walker was our
client for two years, which wasso awesome, and so I even did
this with Jeff Walker.
So Rich Sheffrin has gonethrough this exercise.
Even when you have loads ofsuccess and sometimes,
especially when you have loadsof success, it's even harder to
(42:50):
identify, like who you are as ahuman, because now you've been
so connected to the what you'vebuilt in your business or in
your career.
So will you do the exercisewith me?
Yeah?
Speaker 1 (43:00):
sure Okay.
Speaker 2 (43:01):
So, if you're listening to this in the, in the
podcast, just imagine whatwe're doing.
Promise me, if you're listeningto this, you'll actually do
this with us, because it doesn'twork as well If you just listen
to it.
You have to actually do it.
So, okay, take your hands, likeput your fingertips together
and put them in like a big ball,and so great, now you can see,
in between your fingers there'sthis big ball.
Now, inside this ball, we aregoing to put all of the benefits
(43:22):
from your business, so all ofthe empathy you help people to
connect with, you know, all thestrategy that you give them and
whatever it is if you'relistening, whatever it is that
you do with your business oryour career or your life, like
those things go into this, intothis ball.
Okay, you got them in there,yeah, okay.
Now we're going to throw themin the air like this One, two,
three, okay.
Now all of our businessbenefits are floating above us
(43:46):
like Mikey TV Okay, in WillyWonka when he's going into the
television.
Yep, okay, yep.
And what are you left with?
Speaker 1 (43:55):
Whoa, that's cerebral .
Speaker 2 (44:01):
Okay, so some people say nothing and I'm like.
Some people say no, I'm justsaying me I'm not Okay.
So that's yes, that's it.
You're left with you.
I asked Mike Stelsner fromSocial Media Examiner.
I asked him this question andhe said Salsa, because we were
talking about the quesadilla ofawesome.
But you're actually, you'releft with you, which is both the
most amazing and the mostterrifying thing that you could
(44:23):
be left with.
So what we do here is we make alist of 20 things that make you
a uniquely awesome human being,and I know for some people this
is really easy and for somepeople it's really difficult.
So when I was working as aprofessional performer, I was
pulling a lot on my BFA intheater and when I got my BFA in
theater at Chapman University,I studied a lot about
(44:44):
Stanislavski.
So Konstantin Stanislavski islike the king of you know
theater and really being anactor, and he has this amazing
chart and this chart has allthese different things on it.
It's like there's one big thingon the bottom and then there's
all these things that shoot upinside this chart.
The one big thing on the bottomto be a really brilliant actor
(45:05):
is work on one's self.
So I took this from that ideaand what we do is we make this
list of 20 things that make youa uniquely awesome human, and
because it can be so tricky, Imade a little acronym for it.
The acronym has five letters.
It's the word save.
Now you may think save has fourletters.
However, I can't spell, so Ispell my acronyms wrong on
(45:28):
purpose so that you get over mybad spelling.
So it's S-A-A-V-E.
So the first thing is your skillsets, the things that you're
naturally gifted at.
Okay, write those down.
The next thing is we talkedabout it earlier your appearance
, and so identifying thosethings not about what other
people think, but about what youthink.
Right, like even having yourmarketing shirt underneath the
(45:51):
blue shirt is like your littlesecret thing.
Right, like my heart shapedbirthmark, like I've got the
things I bring with me.
So that's your appearance.
Then the next thing is youractivities.
So these are the things thatare separate from your business,
like horseback riding orgolfing, knitting, crocheting,
those separate things.
This is what helps you toconnect with humans without
(46:11):
being a salesy weirdo.
Okay, so the activities thatyou love.
The V is for your values andthis is really you as a human
and also as your brand.
You'll see, whenever I do apresentation, my slides have the
hashtag stand for joy on thebottom.
You mentioned it in my bio.
We stand for joy as a fierceform of activism and some people
(46:33):
cannot handle the amount of joythat I bring into a room.
They may not be a good fit, itis okay, right, put it out there
.
So, like joy, kindness andequity are things that we really
inclusivity, we really standfor here.
Not everybody likes that, andthat's okay.
They can go somewhere else,okay.
And the final one and I'm goingkind of quick because I know
we're running short on time thefinal thing is things you like
(46:55):
to eat.
So really yes.
Speaker 1 (46:57):
I wasn't expecting that one Okay.
Speaker 2 (47:00):
So this is like my biggest tip, which always blows
people's minds so the things youlike to eat, and I have
something really cool.
So if you go to, this worksreally well on Facebook.
It can work on LinkedIn, butit's best on Facebook, on your
personal profile, and you writethese five words Brussels
sprouts, yes or no, you aregoing to unlock all sorts of
(47:25):
organic reach.
Break the internet, yes, youwill break the internet.
Yes, and it's still.
I mean, I've been teaching thisBrussels sprouts tip, I'd say,
for at least five years, maybesix or seven years.
It still works every time andit's worked so well.
If you're watching this on avideo, you'll see this.
I've had four people send me inthe mail the same dish towel
that says every day I'm Brusselsoh nice.
(47:47):
So when you find polarizingfood like this that you either
love or really don't like, andyou weave it into your brand, it
creates that stickiness so thatpeople think of you every time
they see that food.
Speaker 1 (48:02):
It's what.
Speaker 2 (48:02):
Rachel Miller, one of my best friends, calls the
common denominator, so it's thatthing that's like.
What is it that brings us alltogether?
It actually may have beenRachel Peterson that calls it
that, but she's a really goodfriend too.
One of the Rachel's calls itthe common denominator, and I
just love that because it allowsus to talk about human stuff,
to get the conversation going,and then we can take it toward a
(48:22):
business path from there.
Speaker 1 (48:25):
Wow Cool.
I asked you for one thing thatwould move the needle like 10
minutes ago, and you've given uslike 10 things, since.
That was the best conclusionever.
Speaker 2 (48:37):
And that whole thing.
Once you have that quesadillaof awesome, what we do is, once
you've made that list, you takeyour fingers and you tap your
fingers on your chest, so you dothis kind of like a little
pitter patter of rain on yourchest, okay.
And then we're going to do themoney dance.
So you do the money dance withme, sure, okay.
So tap your fingers on yourchest and then you're going to
move your shoulders around likethis Move your shoulders, move
(49:00):
your whole body, and then you'regoing to go.
I can't do that.
That's crazy.
It makes things better.
As a vocal coach, I taught mystudents that our sound comes
from our whole body.
You can take a tuning fork, putit on your knee and you'll hear
it, because our body takes thesound.
So when you're brave enough tolike mmm and let the vibration
(49:20):
go through you so that you'rebringing it, this is going to be
the best gift ever so thatyou're bringing that into your
work.
Before you write, before youput anything into chat, gpt, tap
into who you are as a humanbeing.
Bring that case of awesome allthe way through everything you
do.
I promise you it will help.
Speaker 1 (49:39):
Cool.
What an awesome close.
Now, if people want to do reachout to you, contact you, learn
from you, be a part of yourworld, how would they do that?
Speaker 2 (49:49):
Yes, I have two, since I clearly am like over
delivering on every questionthat you ask.
Today I'm giving you more thanwhat you asked for it's called a
fire hose but I have twooptions that are to be really
helpful for everybody.
Here we have an awesome humanfocused AI newsletter, so it
combines the top tips from theworld of AI, the new strategies
that are coming out, new tools,updates with the genuine human
(50:11):
stuff.
It's the only human focused AInewsletter on the planet.
If you go to mollylivem-o-l-l-ylive m-c for my cold
m-c-a-i times mollylive m-c-a-itimes that will take you to our
human focused AI newsletter.
(50:32):
And then also, in addition tothat, if you're playing on
social at all, on my Instagram,thepreparedperformer, if you
send me a sneaky message withthe word human, just go to the
prepared performer and send me amessage with the word human.
We'll give you a huge list ofchat GPT prompts.
And then also we have a littlemini course on how to create
(50:53):
content and, like my top 100best performing posts, we'll
send you that too.
Speaker 1 (50:58):
Very cool.
That's a ton of value, wow.
So there we go.
Speaker 2 (51:08):
Thank you so much for being like so open to the idea
that the more fun we have, themore money we make and the more
human we are, the better our AIis Wow.
Speaker 1 (51:21):
That's quite the circle.
Love it.
Molly Mahoney, thanks for beingon the Because Businesses
personal podcast.
You are the best Molly we'veever had on the podcast.
Speaker 2 (51:34):
I hope you have Molly Pittman someday, because she is
awesome also.
Speaker 1 (51:39):
Kurt also recommended I reach out to her, so I'll
have to do that.
We love it.
Speaker 2 (51:44):
When it's Kurt Molly and I, or then his brother Kurt
Molly, then we're like Molly,molly, molly, molly, molly.
It's really good.
Speaker 1 (51:50):
I can't even imagine you three in a room together.
That would be too much energyfor me.
I don't know if I could.
Anyways, well, thanks again,molly.
This has been terrific.
Hopefully you and I will stayin touch moving forward.
And, yeah, I hope everybodytakes you up on your glorious
offers.
Speaker 2 (52:09):
Thank you so much for having me so good.
Speaker 1 (52:12):
All right, thanks, molly, bye-bye, bye.
Hey, thanks for tuning in to myBecause Businesses personal
podcast.
I hope you had some fun duringthe show and found some
takeaways that you can apply toyour business.
But listen, if you want to knowmore about how you can apply in
Pathic Marketing to win moreclients and make more sales,
there's a few ways I can helpyou with that.
Only go to wwwthemarkinemedicca, it'sca, notcom.
(52:36):
I've been Canada, remember, andon that page you'll find ways
that you can get a free copy ofmy number one Amazon bestselling
book, pathic Marketing, andthere's also an opportunity
there for you to get a 30-minutefunnel fix.
That's where I will go intoyour funnel, your entire
marketing campaign.
Figure out what's working,what's not working and what you
(52:57):
should focus on next.
So thanks again for watching.
Make sure you subscribe orwhatever you need to do to catch
future episodes of this podcast.
All right, talk to you nexttime.
Bye-bye.
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