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April 28, 2021 10 min

Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads.

In this episode, Sophie is highlighting the top ad features of Facebook, Instagram, LinkedIn and Twitter. You’ll learn how to get the most out of your advertising dollars by selecting the best ad format, campaign objectives, ad placement, and target audience.

You’ll discover the analytics options that not only help you track your ad performance, but also determine your ROI by assessing key metrics like cost per click, or cost per lead.

Listen now to get the tips and tools that up your ad game and boost your brand awareness!

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