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May 3, 2024 51 mins
Today we chat with Colin Gray. Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business. With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold! He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years. His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs. Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business. From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success. Enjoy! Timestamped Overview: 00:00 Blogger hit 3M views, launching Alitu. 03:18 Excited to lead with fun podcast story. 07:02 Fear of forgetting connections in relationships and referrals. 12:15 Blogging covered key podcasting search traffic effectively. 15:20 Affiliate income from honest podcast recommendations. 18:49 Handled 12 clients, but content creation suffered. 19:47 Gratitude for production and its benefits. 25:43 Transitioning to educational space, building community, challenges. 28:18 Discussion on software and content creation process. 31:19 Colin and I discuss content creativity strategy. 34:37 Text advocates for customer relationship building through software. 38:07 Consistency and accountability key to early success. 41:43 Focusing on quality, targeting specific problems. 43:25 Enjoying podcast with interviews and specific topics. 48:20 Creating unique content, profit path, attention to time. 49:12 Create content, build audience, earn over time. Connect with Colin: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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