Designer Discussions : Remodeling Business Marketing

Homeowners are making a trust decision about you in minutes, usually before they ever reach out. We break down what they look at first and what quietly pushes them toward a competitor: an outdated website, blurry project photos, missing reviews, and messaging that feels generic. If you want a stronger design and remodeling brand, the goal is simple: remove doubt and show proof of quality everywhere a homeowner clicks.

We sta...

Sending paid ad traffic to your homepage is one of the most expensive “normal” habits we see in the design and remodeling world. We get it, your homepage is beautiful and it shows everything you do. But when someone clicks a kitchen remodeling ad and lands on a page packed with unrelated services, they bounce, and you still pay for that click.

We walk through the five most important paid advertising fundamentals ...

Your phone rings after hours and a perfect-fit remodeling lead leaves a voicemail and disappears. We talk with Loren Schirber, second-generation owner of Castle Building and Remodeling in Minneapolis St Paul, about the practical ways she’s using AI to stop that leak and build a stronger design-build business without losing the human side of the work.

We get into what it really takes to scale a remodeling company from a...

You do not need a massive marketing budget to start showing up on Google. We break down five high impact SEO moves that design and remodeling companies can tackle first, especially if you are tired of relying only on referrals or expensive ads. Jason shares the same practical guidance he gives other remodelers when they ask what they can do now, on their own, to build momentum with search.

We start with the foundation: your ...

A remodel can look perfect on paper and still go sideways the moment framing starts. We talk with residential structural engineer Roger Enters of Epong Engineering about what really protects a project: smart planning, clear communication, and getting engineering eyes on the work before assumptions turn into expensive fixes.

Roger shares why residential structural engineering is such a niche, how local licensing and building ...

Your website can be polished and still quietly leak leads. We see it all the time: great designers and remodelers doing strong work, but their site doesn’t show it clearly, doesn’t earn trust fast enough, or doesn’t tell visitors what to do next. So we break down five website upgrades for 2026 that make an immediate difference for the remodeling industry and design professionals who want better inquiries, better f...

Networking can feel like small talk until you realize it can also be the strongest business development system you have. We sit down with Samantha Vogt, president of the NKBA Texas North Plains Chapter and a senior interior designer at Jay Wiley Designs, to get specific about what the National Kitchen and Bath Association really offers working designers and remodelers who want to grow with more confidence and less guesswork.

PR can feel like a black box for designers and remodeling pros, so we’re pulling the curtain back with the 10 questions we get asked nonstop. We talk about what PR actually is (hint: it’s not just “getting into a magazine”), why earned media builds trust in a way paid ads can’t, and how to think about visibility across online publications, local outlets, trade media, podcasts, and even speaking opportu...

Social media has never offered more ways to reach clients & it has never been easier to waste an entire afternoon scrolling. We break that tension down with 10 practical social media tips for 2026 built specifically for design professionals who need results without burning out.

We start with the foundation, consistency. If a potential client checks your Instagram or Facebook and your last post is months old, trust drops ...

AI search is quietly reshaping how homeowners choose a designer or remodeler, and the rules are not the same as traditional SEO. If you want your business to show up when someone asks ChatGPT or Perplexity for “the best kitchen remodeler near me,” you need more than a pretty website and a few keywords. You need content that answers the questions people actually ask and signals that you’re a credible expert worth q...

If your design studio feels busy but the bank account never seems to agree, it’s time to zoom out and look at operations. We’re joined by Diane Welhouse of Wellhouse Consulting Services, a certified kitchen and bath remodeler and longtime remodeling professional, to talk about what actually makes a design or remodeling business durable in a tough marketplace.

We start with the unglamorous stuff that changes every...

If you’ve ever thought, “I can design a beautiful space, but commercial feels like a different language,” today’s guest is here to change that. Marcy Sagel is the founder of DesignerBank and principal of MSA Interiors, with 25 years in commercial and multifamily interiors. She helps interior designers build practical skills in Revit, Enscape rendering, and large-scale space planning ...

Surprise: the star of KBIS wasn’t a futuristic gadget but the return of character. We dive into a wave of “what’s old is new again,” where doors get beaded and chamfered profiles, mullions and mesh come back with purpose, and stained glass quietly flexes in kitchens and baths. After years of flat fronts and white shaker, this shift doesn’t feel fussy—it feels intentional, with cleaner proportions...

Planning your 2026 marketing but not sure where to start—or how to fix what’s not working? We break down a practical path that helps design professionals win more of the right projects without burning hours on tactics that don’t convert. It begins with the must-have foundations: a clear ideal client and a website that proves credibility in seconds. From there, we show how to get discovered locally and convert inte...

What does it take to build a resilient remodeling business that lasts? We sit down with Jeff Russell of Russell Room Remodelers to trace a 37-year journey from a broadcasting grad to a trusted contractor serving the Twin Cities. The conversation moves from hard-won lessons on pricing and financial literacy to the everyday choices that shape trust inside a client’s home.

Jeff breaks down why many new remodelers undercha...

Tired of starting the year with big marketing goals and slipping back into guesswork by spring? We’re laying out a simple, durable framework to end random acts of marketing and build steady momentum into 2026, designed specifically for design and remodeling professionals who need results without burnout.

We break down the five pillars that keep your pipeline healthy: a rock-solid foundation with clear ideal client targ...

What happens when a remodeling company is born from service instead of sales? We sit down with Houston’s Marlon Stepp to unpack how a volunteer effort after floods and hurricanes became a design-build firm trusted by homeowners, hospitals, gyms, restaurants, and neighborhood nonprofits. The throughline is simple and rare: show up first, do what you say, and put displaced families at the front of the schedule. That relentless ...

A new year calls for a smarter format. We’re kicking off 2026 by opening the studio doors to the people building design and remodeling businesses every day—so you hear what’s working, what isn’t, and how to fix it without guesswork or gimmicks. Think of it as a workshop you can return to, with clear steps, practical tools, and honest stories that help you create momentum in your marketing.

We share a ...

A year of experiments revealed a simple truth: design businesses grow faster when they trade constant posting for consistent systems. We open our playbook and revisit the strategies that delivered real results—using social more strategically, running an email newsletter that actually brings referrals, and treating PR as a core engine rather than a nice-to-have. Along the way, we unpack what we learned from KBIS so you can tal...