Everything is Logistics

Supply chain storytelling isn't a nice-to-have skill. It's the reason deals fall apart before the demo starts.

Sofia Rivas Herrera has spent years building one of the most recognizable personal brands in freight, from a full-time role in supply chain at HP, with her sister running the creative side. We recorded this conversation live at Manifest 2026.

In this episode:

▪ Why your freight tech pitch fa...

Freight fraud has moved way past the old stereotype of random cargo theft.

Barry Conlon, CEO of Overhaul, joins Blythe from Manifest to break down what’s actually happening in the market: more sophisticated criminal networks, more pressure on shippers to own the problem, and a growing gap between how fast freight moves and how well it gets verified. He argues that prevention matters more than recovery, because by the time you’re cha...

Most logistics companies are holding their back office together with "shoestring and bubble gum." When 25% of your bills get rejected on the first pass, you aren't just dealing with paperwork -- you're dealing with a liquidity crisis.

In this episode, Upwell CEO Charley Dehoney explains how to automate the "messy middle" of the delivery-to-cash process. We dig into why your TMS probably isn't talki...

Blythe and Grace Sharkey (Orderful; formerly FreightWaves) break down what everyone’s been talking about coming out of Manifest: agentic AI moving into real workflows, drones/computer vision becoming more practical, freight fraud getting more coordinated, and why “end-to-end visibility” still isn’t end-to-end (spoiler: carrier adoption and execution still run the show).

The gist (what we cover):

• Agentic AI: not just demos—people ...

CargoRex.io 2.0 is live and this isn’t a paint job. It’s a rebuild around how people actually research logistics tech when they don’t know what to search for yet.

In this episode, I break down what changed, why it changed, and how to use CargoRex to move from “I think we have a problem” to “here’s the shortlist and the questions we need to ask.”

What’s inside:

-- A redesigned site built for faster discovery (not endless scrolling)

-- A...

Everyone loves a shiny demo. Nobody wants to talk about the messy middle: implementation. That’s where budgets blow up, timelines slip, and teams quietly blame the software.

Nate Johnson (CEO of GLCS) joins Blythe Milligan to break down what actually makes logistics tech rollouts work.

• The first question teams skip: “Why are you buying this?”
• Why “go-live” is not the same thing as success
• The hidden costs that show up after the sub...

4.6 million podcasts exist. Only a tiny slice stay active. The difference isn’t gear or luck. It’s whether you respect the listener’s attention (and measure it).

In this episode, I’m joined by my husband (and longtime podcaster) Badr Milligan to recap what we learned at Podfest Orlando and how to apply it to your company’s show.

Takeaways:

• Track completion rate (aka average consumption). It tells you what’s working way faster than...

Cold calls. Tight lanes. Government freight.

In this episode, I’m talking with Garrett Bowers, owner of Bowers Trucking and an SPI Logistics agency owner, about what it takes to build a steadier carrier business when the market is doing what it always does.

We get into why he swears by early-morning prospecting, how he thinks about tighter lanes and saying “no” to the wrong freight, and what changes when you stop treating sales like ...

If you’ve ever wondered how a massive industry event like Manifest manages to feel timely, relevant, and most importantly useful, this is the episode for you. I’m sitting down with Tanzil Uddin, SVP of Content and Partnerships, to peel back the curtain on how they build a world-class agenda without falling into the vendor karaoke trap.

Tanzil explains the listening tour strategy that begins almost a year in advance, where the team i...

In the finale of our Best of 2025 series, we’re highlighting the modes and legalities that usually stay "out of sight, out of mind." We start with Jason Aristides of Open Tug, who is bringing tech to the 12,000 miles of US inland waterways. Then, maritime law expert Lauren Beagen joins us to break down the residual effects of the 2025 port labor strikes and the new Office of Shipbuilding. We wrap up with Grace Sharkey, di...

It’s birthday week at Everything is Logistics! To celebrate, we’re digging into the vault to cover the heavy hitters: Janet Labuta explains why "importing is not for cowards," Kevin Lawton drops a truth bomb on why 90% of warehouses are still manual, Grace Sharkey helps us navigate the hype of delivery drones, and we take a deep dive into the booming infrastructure of South America.

• Key Takeaways: 
  • Why AI is the onl...

Ready to adjust your messaging to earn new business and better business? In this special 'best of' edition, we're cutting through the noise to bring you your favorite, most impactful marketing and sales-themed episodes. No fluff, no fakery—just what's working right now for the thinkers in freight.

You can binge this one over the holidays for ideas and inspiration to refine your strategy for the new year.

In this e...

2025 has been a massive year for the final frontier, and it honestly feels like the new Wild West of freight. We’re recapping the biggest milestones—from Jared Isaacman being named NASA Administrator to the historic month where we had more launches than days in the month.

In this episode, we’re diving into the inspiration behind the American space industry with two of my favorite conversations:

• Building The New Silk Road in Space...

In this special "Best-Of" compilation,  I’ve mashed up four powerhouse conversations into one episode to give you the ultimate blueprint for building a successful freight agency.

We aren't just talking theory; we are connecting the dots between the vision, the tech, the sales strategy, and the culture required to win in this market.

In this episode, we break down:

1. The Vision: How the agent model was invented to solv...

In this best-of episode of Everything is Logistics, we’re building the business case for healthy paranoia in freight. I’m pulling together clips from past conversations with Jonathan Ryan (Overhaul), Reid Clements (Highway), and Mark Funk & Shivrani Narayan (SPI Logistics), plus a breakdown with Grace Sharkey (Orderful) on the current state of cargo crime. From fake carriers and spoofed identities to food-and-beverage loads tha...

Our sister company CargoRex has been monitoring the keywords users are anonymously searching for on the site so in this episode, we’re breaking down what those phrases are.  

What You’ll Learn

This episode breaks down five months of anonymized CargoRex search data to show what logistics buyers actually look for — and where companies are failing to show up.

Key Points

• The top search terms on CargoRex (visibility tools, TMS, freight ...

In today's show, we’re bringing back some of the best interviews from industry thought leaders to create a mashup you can listen to over time. That way, if you want a crash course in what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. 

Guests are from these episodes: 

00:58 What a Shipper Wants with The Produce Industry Podcast

19:49 Study Rev...

Building a logistics search engine sounded cute… right up until I was elbows-deep in dev tickets, spam signups, and 2,000+ business listings.

In this behind-the-scenes episode of Everything is Logistics, I’m breaking down what we’ve actually shipped on CargoRex over the last six months, why the site has been such a giant pain in the ass (in a good way), and what Plus and Premium members get for their money.

What w...

SPI Logistics CFO James Lemon joins to cut through the noise on agent and brokerage finances in a tough market. We cover the real signals your brokerage is in trouble, what healthy margins look like now, how to set up your money from day one as an agent, and where AI is actually paying off (hint: 42% of SPI invoices now auto-approve without a human).

You’ll learn:
 — The first red flag: carriers calling about late pay—what it re...