In this episode, your host Alex speaks to Sales with Marketing Business Agility & OKRs Master Coach at IBM, Anthony Coppedge.
Anthony, a leader in global digital sales at IBM, discusses his approach to enterprise sales and how he is driving agility at IBM. He emphasizes the importance of a client-centric approach, learning from failures, and adopting a servant leadership mindset. Anthony also shares the five values they promote at IBM: respect, openness, courage, empathy, and trust.
Alex and Anthony also discuss the importance of adopting a service-oriented mindset in B2B sales and how AI and digital tools can enhance the customer experience and drive better sales outcomes. Anthony also stresses the importance of agility in sales and marketing teams and the need for alignment between these teams.
To learn more about Anthony's work at IBM, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.
Popular Podcasts
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
iHeartOlympics: The Latest
Listen to the latest news from the 2026 Winter Olympics.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.