37 - Chili Piper's Alina and Nicolas Vandenberghe on The Importance of Experimentation

Everyone's favorite married Co-CEO couple, who's growing a unicorn company join us this week to talk about the importance of transparent communication, wearing multiple hats and experimentation. In this episode, co-CEOs of Chili Piper, Alina and Nicolas Vandenberghe discuss their journey as a married couple and business partners. We learn how they met and the start of Chili Piper. Partnerships have been an important lever in growing their business and they highlight the need for persistence and experimentation in partnerships to find what works. The conversation covers the importance of experimentation and iteration in go-to-market strategies, the value of having a dedicated partnership seat, the benefits of transparency and communication in building a strong company culture, the use of nonviolent communication and decision memos, and tips for balancing work and family in a co-CEO relationship.

Takeaways

• Partnerships play a crucial role in the growth and success of Chili Piper.
• Understanding different roles and having a diverse skill set is important for effective partnership management.
• Building strong relationships and providing value to partners is key in successful partnerships.
• Persistence and experimentation are necessary in partnerships to find what works. Experimentation and iteration are crucial in finding what works in go-to-market strategies.
• Having a dedicated partnership seat is important for successful partnerships.
• Transparency and communication are key in building a strong company culture.
• Nonviolent communication and decision memos can improve decision-making and conflict resolution.
• Balancing work and family requires open communication and support for each other.