Freedom Focus Photography - previously the Hair of the Dog Podcast

Freedom Focus Photography - previously the Hair of the Dog Podcast

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business to six figures, Nicole has dedicated herself to guiding photographers like you through the complexities of the industry. Whether you're laying the foundation or seeking to grow your existing business, the Freedom Focus Photography Podcast dives into the often overlooked secrets to success. Join Nicole and a vibrant community of like-minded photographers on the Freedom Focus Photography Podcast. Together, we'll explore the paths to a profitable photography business that supports the life you've always envisioned.

Episodes

May 7, 2024 25 mins

241 - Welcome to our final episode of The Offline Photographer! Throughout this series, we've explored the art of in-person marketing, empowering photographers to step away from screens and cultivate genuine, face-to-face connections in their local communities. 

By focusing on offline engagement, we've helped photographers find innovative ways to build relationships and grow their businesses.

In this episode, host...

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240 - In today's episode, we're diving into the realm of marketing automation and its incredible benefits for photographers. Whether you're juggling multiple roles in your business or looking for effective ways to streamline your marketing efforts, this episode is packed with insights and practical advice.

Joining us is special guest Dayna Schaaf, a marketing guru from "This Can't Be That Hard," who bri...

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239 - Welcome back to the Freedom Focus Photography Podcast! As emerging photographers, many of you might be grappling with the question: "Am I ready to start charging for my services?" 


It's a hurdle that every new photographer faces at some point. You might feel like your skills aren't polished enough or your portfolio isn't vast enough to justify setting a price. Perhaps there's a lingering doub...

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238 - Welcome back to the Freedom Focus Photography Podcast! In this episode, we're continuing our exploration of the common excuses photographers make that stall their progress. 

Heather Lahtinen joins us once again as we call BS on these all-too-familiar myths. Whether it’s the size of your audience, your personal skills in sales, or misconceptions about what clients value, we’re here to break down these barriers. <...

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237 - Welcome back to the Freedom Focus Photography Podcast, where we dive deep into the world of running a successful photography business! 

Today, Nicole Begley and our mostly-co-host, Heather Lahtinen, tackle the tricky terrain of photography pricing and those stubborn beliefs that just might be holding your business back.

 Ever whispered to yourself, "That strategy won't work for my photography busin...

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April 2, 2024 23 mins

236 - This episode of the Freedom Focus Photography podcast, hosted by Heather Lahtinen, delves into the "Offline Photographer Challenge" introduced in episode 219. The challenge is part of the Elevate program, designed to help photographers enhance their in-person marketing strategies by engaging with their local community. Heather invites Laura Wombwell to share her experiences and insights on expanding marketing effort...

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March 26, 2024 40 mins

235 - Heather Lahtinen has been a regular guest on the Freedom Focus Photography podcast, bringing her insights and experiences to our vibrant community of photographers. 

But today's episode unveils a side of Heather we've never seen before - a side that she used to keep hidden. 

In a candid and transformative conversation, Heather steps into the hot seat not just to share her expertise, but to explore ...

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Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic.  

Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets.  The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these d...

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March 12, 2024 41 mins

233 - Today’s episode of the Freedom Focus Photography Podcast is an episode that will resonate with photographers across all specialties. 

In this enlightening conversation, I sit down with Karen Bartos, a boudoir photographer whose journey from landscape and high school senior photography to the intimate world of boudoir is a narrative of transformation and self-discovery that every photographer can learn from.

What to Li...

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232 - Welcome back to another exciting episode of the Freedom Focus Photography podcast! This time, our host, Nicole Begley, sits down with the incredibly talented Korina Joseph, a pet photographer who has truly made waves in the industry.

Korina's had her photography business for a few years, but since that virus which shall not be named her business has been on the back burner.  

First from ‘Rona and t...
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February 27, 2024 37 mins

231 - Ryan Erickson takes us through his transformative journey from wedding photography to launching his mobile dog portrait studio, Fetch Photo Truck. 

The pandemic prompted him to reassess his career path and follow his true passion for dog photography – a move that has certainly paid off!

 Ryan dives into the ups and downs of managing a mobile business and stresses the need for setting clear boundaries to keep...

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February 20, 2024 34 mins

230 - We're diving deep into the heart of in-person marketing with our special series, "The Offline Photographer." Hosted by Heather Lahtinen, today's episode is all about the art of the pivot. Chatting with Laura Wombwell from Laura Wombwell Photography in Ontario, Canada, we're unpacking the big question: When is it right to shift gears in your business? 


From unexpected teaching opportunities to the ...

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February 13, 2024 52 mins

229 - Buckle up for an action-packed adventure with Nicole Begley and Heather Lahtinen, where we dive into the superhero transformation of everyday photographers into unstoppable business heroes, all thanks to theProgress Lab! This episode is like opening a comic book where the characters leap off the page, each with their own tale of bravery and triumph over the business villains of doubt and fear.


What to Listen For:

  • The L...
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February 6, 2024 56 mins

228 - In this innovative episode of the Freedom Focus Photography podcast, Nicole Begley introduces a compelling new series titled "The Creative Freedom Rebellion," featuring regular guest J.Nichole Smith. This series is dedicated to emphasizing the importance of defining personal freedom and success on one's own terms. 

In today’s episode Nicole and Nic delve into various aspects of commercial pet photograp...

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227 - In this pivotal episode, Nicole Begley announces a significant change: the podcast is now the Freedom Focus Photography Podcast! 

This rebranding comes with exciting new directions and offerings, particularly the Freedom Focus Formula course, designed to radically transform the businesses of photographers through pricing, sales, and messaging strategies. Nicole delves into the nuances of building a photography busine...

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January 23, 2024 36 mins

226 - In this insightful episode of the Hair of the Dog podcast, Heather Lahtinen is taking over the mic for our 2nd episode of ‘The Offline Photographer’.  

This series is all about getting you out from behind your computer and actually INTO your market so that you can meet an connect with marketing partners and/or potential clients.  This is the tried and true way to market and grow your business.  

In today’s e...

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January 16, 2024 21 mins

225 -  In this episode, Nicole Begley shares her insights on what she would do if she were starting her photography business from scratch in 2024. We start with the importance of finding your niche, specifically identifying what you love about that niche and your products. 

Then, the second (often overlooked) step is dialing in your messaging and creating a compelling website, which are crucial steps for attracting your ta...

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January 9, 2024 37 mins

224 - Today’s conversation is focusing on marketing our photography businesses, because if there’s one area that frustrates most photographers, it’s the challenges they face in finding new clients.  

In this episode, I’m joined by my friends Heather Lahtinen, Dorie Howell, and Tavia Redburn to have a candid conversation to help photographers unlock the complexities of growing their business.  


This isn’t the only way I...

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January 2, 2024 43 mins

223 - In this episode of the Hair of the Dog podcast, Nicole and Heather discuss the power of thoughts and how they can shape our lives and businesses. They share their most influential thoughts from 2023 and the thoughts they plan to carry into 2024. 


By changing our thoughts, we can change our outcomes.


Nicole and Heather introduce a model that shows how thoughts lead to feelings, actions, and results. They give examples ...

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December 19, 2023 26 mins

222 - As the year wraps up, it's the perfect time to get your photography business prepped and polished for the new year! Join me, Nicole Begley, as I dive into the essential year-end action items to help you put a bow on 2023 and prepare for success in 2024!


What to listen for:

  • Get practical tips on handling finances, from tracking expenses to prepping for tax season.
  • Conduct an expense analysis to find savings and smar...
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