[00:00 - 04:36] The Concept of Cashback as a Coupon Code Alternative
[04:36 - 11:03] The Mechanics of Cashback and its Implementation
The Origin Story of Fondue
[11:03 - 20:00] The Impact of Cashback on Customer Behavior
[20:00 - 25:28] The Benefits of Cashback over Discounting
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