[00:00 - 03:56] Understanding the Algorithm and Audience Engagement
[03:56 - 07:52] Return on Ad Spend and the Importance of Creativity in Ads
[07:52 - 11:27] Discussing the Effectiveness of Different Ad Formats
[11:27 - 22:58] Understanding the Structure of Effective YouTube Ads
Quotes:
"You have to make people skip your ad, which is a bit counterintuitive, but you don't want everyone to watch your YouTube ads." - Christian Hoppe
"YouTube is the second largest search engine... combined with Google, anyone who searches for your brand, your competitors can run YouTube ads on them." - Christian Hoppe
"You just have to make them watch a bit more then." - Christian Hoppe
Connect with Christian Hoppe!
LinkedIn: https://www.linkedin.com/in/christianmhoppe/?originalSubdomain=at
Website: https://www.forwrd.agency
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
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