Intangiblia™

Somewhere right now, a kid is kicking a ball in the street while a stadium across the world is holding its breath for a final-second win. We love sports because they create instant shared meaning, but the part most fans never see is the structure that makes those moments travel, repeat, and endure. For World IP Day 2026, we’re celebrating “IP and sports” with a playful challenge that lands on a serious point: intellectual property ...

A company can vanish from your pocket and still show up in court and that is not a metaphor. We take a hard look at the afterlife of innovation and the real business question behind it: can intellectual property outlive the company that created it, and if so, what legal structures make that possible?

We trace six vivid case studies that turn “failed products” into ongoing value. BlackBerry shows how patent monetization and...

A chocolate bunny wrapped in gold foil should not be a legal thriller and yet it is. We follow the Lindt Easter Bunny across Europe’s courtrooms as judges wrestle with a high-stakes branding question: when does a familiar seasonal design stop being decoration and start functioning as a trademark that signals source, trust, and reputation?

We break down how trademark law can protect more than names and logos, including prod...

You can walk into a negotiation thinking you only need a number, a percentage, a quick yes. Then it turns into a psychological chess match where “standard terms” and sudden urgency start rewriting the value of what you built. We step back and treat negotiation the way innovators and creators need to treat it: as a moment where strategy, judgment, and intellectual property protection collide.

We share a simple framework fro...

Video episode!

Start Summit 2026, an event organized by students in Switzerland. Featuring an elevator and a challenge every entrepreneur knows well: explain a complex idea in 60 seconds without losing what truly matters.

From Start Summit 2026 in St. Gallen, we recorded an Intangiblia Flash episode capturing the energy of a place where investors, founders, and inventors come together to accelerate, expand, and turn real technology i...

A baseball game is 90 feet between bases and a lifetime of stories in the box score, but the biggest action often happens off the field. We’re looking at the invisible game that keeps baseball’s culture and business running: intellectual property law. From broadcast rights to team branding, we connect the dots between trademarks, patents, copyright, and licensing, and we show how those tools can protect creativity without locking u...

What if the modern world looked different because the credits finally did too? We set out to restore names to the ideas that power daily life, sharing sixteen stories of women whose discoveries span DNA’s double helix, nuclear fission, pulsars, parity violation, microbial genetics, and the X/Y blueprint of sex determination. From there we move through materials and medicine—Kevlar’s lifesaving strength, Scotchgard’s spill-proof che...

Arcades roar, quarters clatter, and a cartoon ape climbs into legal history. From that moment, we trace how Nintendo turned courtroom battles into a durable framework that protects creativity, sustains markets, and shapes how gaming IP is enforced worldwide. We walk you through the legendary Donkey Kong versus King Kong fight, the NES lockout wars with Atari Games, and the surprising Game Genie ruling that carved out space for temp...

Feel the chill of the Winter Games—and the heat of the lab—where medals are measured in milliseconds and built on decades of design. We pull back the curtain on the quiet inventions that make elite sport possible, from fluid-dynamic swimsuits to carbon-plated marathon shoes, from the hinged brilliance of the clapskate to the high-speed vision of tracking and timing systems. The story isn’t scandal; it’s structure. We trace how idea...

Valentine’s Day feels effortless on the surface—red hearts, last‑minute roses, a playlist called “forever.” Pull back the foil, and you’ll find contracts, case law, and platform rules deciding which colors, words, motifs, and links reach your eyes first. We walk through 14 “love battles” where romance collides with intellectual property: Cadbury’s Pantone 2685C fight over color marks, Interflora’s keyword dispute that previews toda...

Bright lights, louder headlines, and a legal backbone strong enough to hold the biggest cultural moment of the year. We take you past the scoreboard and into the systems that make the Super Bowl work: broadcast rights that cross borders, trademarks that protect trust, and licensing strategies that turn 15 minutes of halftime into global memory. Along the way, we unpack the real moves behind “The Big Game,” from satellite transmissi...

Think a lost patent ends the story? We unpack how Lego turned a single technical invention into a platform for decades of innovation, brand power, and adult creativity. Starting with the 1958 stud-and-tube coupling, we explain what the original brick patent really covered, why its expiry didn’t sink the company, and how modern patents protect motion, mechanisms, and programmable systems rather than basic interlocking. From there, w...

Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone ...

In this special episode, Leticia Caminero steps into the guest’s seat to explore the ideas behind her book Protection for the Inventive Mind. Through an honest and reflective conversation, she shares how creativity, human-centered design, and intellectual property come together to turn fragile ideas into real, sustainable value. This episode is an invitation to think differently about innovation, protection, and the courage to buil...

What if our smartest health tools still miss the people who need them most? We sit down with AI and digital health scientist Mireille Gomes to examine how innovation can serve dignity, not just efficiency—and what it takes to build technology that works from Geneva to rural clinics without electricity.

The journey of Mireille Gomes spans continents and roles, from vaccine strategy at Gavi to AI diagnostics at Merck. Togeth...

What if your glasses could spot a deepfake before your gut does? We sit down with Jean Marc Seigneur, a veteran researcher of decentralized trust, to map where security failed, where it’s catching up, and how proof—not vibes—will anchor the next decade of digital life. From central bank digital currencies to NFTs that carry qualified electronic signatures, we unpack how legal recognition and cryptography can finally meet in the mid...

Fear says AI will replace you; focus proves it can finally give you your time back. We sit down with AI and data strategist Vlada Mentik to unpack how solo founders and small teams can cut through the hype, start small, and build systems that free up hours for high-value work. The throughline is simple but powerful: mindset first, tools second. When you stop chasing shiny features and begin with a clear problem, a tiny workflow, an...

Strategy doesn’t fail because it’s wrong on paper; it fails when culture and execution don’t carry it across the line. We sat down with board leader and former CFO Heidrun Wechter-Essig to map the triangle that actually delivers results—strategy for clarity, culture for belief, and execution for momentum—and to explore how that lens changes the way we approach transformation, AI, and M&A.

Heidrun shares hard-won lesson...

What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust.

We dig into the significant shifts shaping tech governance right now. Anna expla...