As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy!
Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’.
In this episode of Listeners to Leads, Atiba De Souza is sharing the importance of pivoting your podcast to include video and actionable steps you can take right now to make meaningful connections with your audience.
Atiba and I also chat about the following:
- Why the ego keeps podcasters from creating videos.
- Improving our podcast video content to stop the scroll on social media.
- Creating video for your audience, not yourself.
- The future of AI and video content creation and why you should be learning!
Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
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