189: Understanding Your Competition Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed

Learning about your competition will help you gain sales by making sure your product goes above and beyond what your competition has to offer.  Competition isn’t bad; in fact, understanding precisely who your competition is will help you determine if your business is on the right path to success.  In today’s podcast episode, we will cover who your competitors are, why you should stay on top of what your competitors are doing, and how you can create your product or service so much more valuable to your customers than your competition offers.  When you monitor your competition, you can easily find gaps in the market, new products or services you can offer, and ways you can increase your customer service so that your product or service is not just another comparable in the market.  You will be able to offer a product or service that aligns with the needs of your clients or customers, and they will ultimately select your business over any other.  Understanding your competition is key whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA.  You need to know what your competition is doing so that you can minimize your risk as well as outshine your competition.  These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…

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