Episode 232: Sell something small to build trust

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April 22, 2024 • 22 mins

Episode 232

Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

00:00 Build trust by doing a small thing well
08:04 Have you heard of Feedback Donuts?
10:51 Harnessing Intent Data to convert leads into prospects

Featured guest:

Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’, and how MSPs can track and use intent data to identify and engage warm leads at the point that they’re already interested in your services.

Paul Franklin is founder of Koala B2B, an intent data lead gen company. Paul has overseen millions of pounds worth of lead generation campaigns across the Tech B2B division he ran as Publisher for Dennis Publishing. The division included IT end user, cloud , and MSP/CSP/Reseller audiences specifically. He also ran the UK Cloud Awards for 6 years, a recognition and celebration of all cloud innovation in the country.

Connect with Paul on LinkedIn:

https://www.linkedin.com/in/paul-franklin-8922236/