In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke, Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business.
In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the benefits of text messaging for small businesses, tips for getting started with SMS marketing, important compliance considerations, and common pitfalls to avoid.
Best Moments:
(02:17) Why text messaging is effective for small business marketing — texts have high open and response rates
(03:39) Getting started with an existing customer database — segment, upload contacts, customize messages
(05:52) One-way broadcast texts vs. two-way conversational texts
(10:04) The #1 thing small businesses should do is start collecting cell numbers and SMS consent — EVEN IF you aren't using SMS marketing yet!
(10:45) Important compliance tip — ALWAYS get opt-in consent before texting customers
Guest Bio:
Kenneth Burke is the Vice President of Marketing at Text Request, a business text messaging platform. He has over 10 years of B2B tech marketing experience and has won numerous awards, including being named a 20 Under 40 Honoree by The Tech Marketer.
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