In this episode of Small Business QUICK WINS, host Jay Schwedelson discusses how small businesses can use personalization to improve their marketing and promotions. He explains different easy personalization tactics beyond just using someone's first name, such as leveraging geography, targeting specific homeowner types, and calling out upcoming seasons.
Key Discussion Points:
- Using geographic locations in subject lines and posts increases open and engagement rates by 30-50%
- Calling out if content is for "new homeowners" or "older homes" also improves open rates
- Personalized landing pages have over 20% higher form submission rates
- Referencing the upcoming season, whether actual seasons or things like hurricane season or summer, boosts engagement by 40%
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