In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career.
Key Discussion Points:
- The origin story of Ereleases and how Mickey fell into the press release business
- What A/B split testing is and how Mickey applies it to different aspects of his business
- Tips for developing newsworthy press releases that earn media coverage
- The benefits of press releases for search engine optimization (SEO)
- Examples of bad advice Mickey has received from customers that led him down the wrong path
Guest Bio:
Mickey Kennedy: Founder and CEO of Ereleases, a press release distribution service for small businesses. He has over 25 years of experience in PR and earned media. Mickey also has a background in creative writing and poetry.
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