In this episode of Small Business Quick Wins, host Jay Schwedelson shares an easy and free tactic small business owners can use to increase engagement on their social media posts and email marketing campaigns. The tactic is to incorporate curiosity by framing things as questions instead of statements.
Main Discussion Points:
- Humans love questions and answers. Incorporating curiosity triggers interest and engagement
- Framing social media posts as questions leads to over 50% more engagement
- Framing email subject lines as questions leads to over 25% higher open rates
- Curiosity helps marketing stand out instead of blending into the background
- It's easy to turn any promotion or offer into a question to spark interest
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