Who’s Responding to Leads, Caddy Considerations, Mario Kart For Seniors

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Welcome to a fresh week as we review the new report that talks about which groups are responding to leads well. We also talk about Cadillac’s rethink of its all-EV pivot by 2030, as well as a new, all weather, all terrain, scooter for Seniors and beyond.

• Napleton Auto Group has secured the top spot for the third consecutive year in the 2024 Pied Piper PSI® Internet Lead Effectiveness® Study, leading the way in responding to online customer inquiries. Berkshire Hathaway ranked second, Herb Chambers and Ken Garff tied for third.s
  • The study ranked eighteen major auto dealer groups, evaluating their responses to web-generated customer inquiries via email, phone, and text within 24 hours.
  • Fran O’Hagan, CEO of Pied Piper says, "Top performing dealerships focus on their behaviors, but they also carefully track what their website customers are really experiencing."
  • Napleton excelled, with 84% of its dealerships scoring above 80, highlighting their efficient and personal customer engagement.
  • The industry average ILE score rose to 66 (from 58 in 2023 and 55 in 2022) reflecting improvements in quick and multi-channel responses to online inquiries.
  • Ganley Automotive showed the most improvement YoY at 21% moving from 61-74 while, Serra Automotive, and Berkshire Hathaway also showed notable improvements. The four groups that saw declines are Hendrick(-5), Penske(-8), Morgan(-10), and Victory (-15)
• Cadillac is rethinking its all-electric future, despite earlier commitments to an all-EV lineup by 2030 as the brand is now planning to keep gas vehicles in its range to meet diverse customer demands.
  • Cadillac's VP, John Roth, announced last week that both electric and internal combustion engines will coexist beyond 2030, offering "luxury of choice" to consumers.
  • The company's earlier stance of going fully electric by the decade's end has shifted, influenced by slower-than-expected EV market growth and consumer preferences.
  • In 2020, Cadillac pushed dealers to invest heavily in EV infrastructure; about 20% opted for buyouts rather than comply.
• You've seen electric cars, you’ve seen fully covered electric motorbikes, you've seen.. whatever the Cybertruck is... Now! Get ready to see the future of the retirement community. Avvenire has introduced the Tectus AWD Electric Mobility Scooter, specifically designed for seniors
  • Featuring dual-motor all-wheel drive for top performance in any weather or terrain, the Tectus also offers an enclosed cabin with modern comforts such as AC, heating, a backup camera, and GPS.
  • It stands out with wireless charging and versatile cargo options in the rapidly growing $7.2 billion mobility scooter market.
  • From the ASOTU Daily Push Back Email: “While we’re looking for untapped markets have we considered making a real Mario Kart? Sell electric go-karts, put rejected weapon ide

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