Hamid Saify, SVP of Digital Retail at Liquid Death, joins Jennifer and Risa on the latest episode of CPG Scoop!
At Liquid Death, Hamid oversees revenue growth across a wide range of digital partners. Hamid was the first VP of Marketing at Liquid Death and helped drive the rapid rise of the brand as one of the fastest growing beverage brands in history.
Prior to Liquid Death, Hamid worked in advertising, working on brands like Nestle, PlayStation, Volkswagen, Taco Bell, Zillow, and many others.
Our favorite takeaways from this episode with Hamid:
- How Liquid Death takes a nonconventional approach when planning their marketing for the year
- Hamid's favorite execution that Liquid Death has done that catapulted them into virality. (Hint: It involves Tony Hawk's blood?!)
- People trust people more than they trust brands, so tap into a built-in audience.
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