John Merris, CEO of Solo Brands, joins Jennifer and Risa for a "fireside" edition of CPG Scoop!
John specializes in scaling the entrepreneurial potential of business, a passion that began with his first startup venture, a home automation brand he founded after college and successfully exited in 2013. John and his wife Cindy live in Southlake, Texas with their five children, and together founded Fostering Hearts, a 501 (c) (3) charity dedicated to supporting foster children through their participation and education in the arts.
Our favorite takeaways from this episode with John:
- How the "half baked" idea of the Snoop Dogg x Solo Stove collaboration came to be one of the best marketing campaigns of 2023.
- There is nowhere that you can't look to potentially find your next campaign.
- At the end of the day, value creation in any form is ultimately what drives consumers to your brand.
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