S3:E14: Customer-Centric Marketing: Understanding the Customer Journey [Using Customer Journey Mapping].

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October 31, 2023 • 10 mins

In this episode, we are learning how Customer Journey Mapping can help your marketing strategies by visualizing the path your customers take and uncovering their needs, emotions, and pain points. We cover everything from identifying customer personas to continuous improvement, to create remarkable customer experiences.

Templates and references:

1. Customer journey mapping 101: Definition, template & tips

2. HubSpot's template

3. Lucid Chart's template

Please feel free to contact me on LinkedIn or e-mail me at feedback@anushakannan.com. Follow me on LinkedIn to never miss my journey!

Website: tmw.anushakannan.com

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.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}S3:E14: Customer-Centric Marketing: Understanding the Customer Journey [Using Customer Journey Mapping].