The Rebel Girl's Guide to Marketing Podcast
Marketing has become more and more complex, so business owners either put marketing at the bottom of their to do list or simply don’t do it at all. Yet, according to a Forbes article, the lack of marketing and sales efforts are in the top four reasons businesses fail. Rebel Girl Marketing’s mission is to help small businesses stay in business! This podcast is designed to answer your marketing questions and provide you with the foundation to build intentional, workable strategies that reach the right audience, at the right time with content that connects with your ideal customers!
Episodes
Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content.
There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? There is a solution, and it comes dow...
Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters.
This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the best use of your resources. You may al...
It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen!
If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you have no idea where you’ll end up! Sti...
Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked about the benefits of PAUSING.
This...
If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!)
The next three episodes are all about what you do now (or early 2024) to make 2024 an amazing year. This is NOT the quick ...
Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro.
Not sure what B.A.N.T. is? That's ok, that is why you are here!
#RebelMindset: Please do not pepper someone with a multitude of questions like they are...
Michael Creed has been the top 1% producer in his industry for many years. It's not because he works harder than the rest, it's because he works smarter.
Join us in this episode where you will learn Michael's secret to more referrals, and better leads. and having fun while you're doing it!
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Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.'
This episode is an introduction to introductions.
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Some lessons need to be learned the hard way and some lessons are learned by those who have already travelled down that long and dusty road. This episode has stories about my selling blunders and knowing what I don’t know. I am also going to touch on digital dementia and tips to help improve your listening skills which can lead to more closed sales!
#RebelMindset: Be ok with knowing what you don’t know… yet.
Marketing+ Sales= More profit! When you separate marketing from sales instead of thinking of it as one cohesive motion, you're missing the point. If you want more profitable sales, follow these steps.
In this episode, I take you through the differences and similarities between sales and marketing. Some of them might surprise you. And who knows, it might even cause you to rethink everything…
So as you're listening, ask your...
New business owners quickly get blindsided by how much selling they need to do to start and grow their business. Whether you are just starting out or need to up your skills in the selling game, this is the episode where sales guru, Susan Trumpler, share insights and tells it like it is to go from hating sales to making it your business BFF. We talk about how your mindset can kill a sales and what to do before/during/after your sale...
Nothing gets my blood boiling more than when an organization’s marketing team and sales team are at odds with one another. I see it time and time again when the revenue numbers are low, marketing is pointing a finger at sales saying they mess up all the leads and sales is pointing the finger at marketing saying there aren’t enough qualified leads coming in. STOP IT!
#RebelMindset: Marketing is storytelling and Selling is simply tel...
Marketing is perception and how you show up to your workplace, your client’s workplace, networking, etc. is a direct reflection of your marketing. Remember, in season 1 how we talked about marketing being storytelling? Well, it is… and even though the story is yours; the journey is theirs.
#RebelMindset: Time for a shift in your thinking…going forward, put yourself in your customers’ seat and view your marketing and sales efforts ...
Guest Krista Morrissey tells us about the science (and art) behind using mindset to improve your marketing and your selling efforts. When you understand the importance of having a positive mindset, being fully present in the moment, and checking in with yourself on how you are internalizing the emotions you experience in your day, your conversations improve, your emotions are more in check, and you will win the day… and the busines...
It is the first episode of season 2 where we are going to REBEL UP! and empower you with the strategies and insights you need to take action to promote your brand to the right people at the right time and place with content that engages your audience.
In today’s episode, I am going to prove to you that marketing is a mindset… not just a task to be done.
#RebelMindset: Everything is Marketing. Yes, Everything!
When you're ready to take your marketing to the next level, tune into season two!!
Power words will only get you halfway to your Power Pitch goal. How you pull them together to clearly articulate what you do and how your help your customers is the next step of the process. There are 4 components that make up a great pitch, so join me for part 2 of the Power of Your Pitch!
#RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention and telling your story.
What / How / Problems / Emotions / Why – answer these 5 questions and you are on your way to creating a POWER Pitch that will attract and engage anyone you are talking to. Stop sounding like everyone else and get your marketing to stand apart from your competition.
Today we are going over the first 2 steps of the process. This is going to be fun! #RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about...
Erin Marcus of Conquer Your Business joins Lisa this week to discuss why what you say MATTERS… a lot! Between their marketing geek rants and laughing spells, Erin and Lisa talk about the real world of what words can do for your marketing and how words can drive people away if you are not careful. LINKS:
We are told to create an elevator pitch or sales pitch to succeed at networking. STOP IT! You are not talking to people in elevators anymore, people are always on their phones and I hate to break this to you… you cannot sell your product or service in a 30-second pitch. It does not work. Besides, what you need is a POWER PITCH!
#RebelMindset: It’s not a pitch, it’s your first impression
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