Trade Show University for Virtual & Live Events
Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results. If you find yourself asking questions like these below, then this show is for you: How to prepare for a trade show? How do I design a trade show booth? How do I get attendees to stop at my trade show booth or stand? What is the best trade show marketing? What are top trade show tips? How do I set goals for my trade show? Are trade shows, trade fairs, expos, and conferences worth it? How much is a trade show? To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.
Episodes
Planning for Trade Shows is stressful enough, let alone when you are overwhelmed by stress at home. Because that stress follows you to work. So in this different episode of Trade Show University, join host Jim Cermak as he interviews financial coach, Joel Bromley, who received the blessing of Dave Ramsey to launch his Financial Reset package!
Are you feeling overwhelmed by financial stress? In this episode, we dive into the journe...
Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!
Please LIKE and SUBSCRIBE!!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https...
Strategies for How to take trade show lead generation to the next level from a professional Magician! Scott Tokar, owner of Corporate FX joins Jim Cermak of Trade Show University to discuss strategies to maximize ROI at your next trade show, conference, expo and event!
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://calendly.com/tradeshowu
Scott Tokar s...
There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event.
More than ever before, you need to go all in on trade shows and events to grow your business and promote your products and services. Now, I'm not saying to drop all your other marketing, but you need to commit to trade shows, to expos, to conf...
Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://calendly.com/tradeshowu
Lau...
Today you are going to learn from an Award Winning event and marketing manager about Goal Setting, Sourcing, Networking and more. So excited to have Laura Woods, Event and Marketing Manager for Jamis Software join Jim Cermak, host and founder of Trade Show University for this impactful interview.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://calendly.com...
You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact!
** Please SUBSCRIBE to the Channel - https://www.youtube.com/@tradeshowuniversity **
So when the show gets slow, what i see is people pulling out their phones and star...
How to attract More Attendees to your Trade Shows, Conferences and Events, Sell More Tickets, and Keep More Money! Get the Tips on using the right Marketing and Ticket Platform.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Join Jim Cermak of Trade Show University and Ashley Stanford, a Digital Marketing Consultant and Freelanc...
Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.
** Want More LEADS, More SALES and More PROFITS at your next Trade Show?
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development w...
AI continues to evolve, and there are more tools available than ever.
So let's learn what we can do to improve our events by hearing from one of the top experts in the industry!
Proud to have join me Anca Trifan of Tree-Fan Events to discuss everything AI and events!
We also discuss:
- How is AI changing the game when it comes to corporate events?
- How can AI-driven insights and analytics be used?
- What is A...
Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event!
Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.
** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQ
We discuss:
- What to do when your budget is cut
- Creative ideas to make the most...
Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you personally know, so let's get to know more of them!
Here's my Top 10 Networking Tips for when you are at a Trade Show, and specifically when you are an exhibitor!
1 - Have a go-to question you use every time.
2 - Prep your quick pitch.
3 - T...
So if you've been wondering about AI, you've been wondering about the metaverse and what it all means for our events and our trade shows, listen to this episode.
Danny Stefanic is CEO and Founder of the Hyperspace Metaverse Platform. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for Business field, having been involved in the creation of ground-breaking 3D businesses for over 30...
We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.
Welcome Vincent Pugliese to Trade Show University!
The concept which Vincent is pr...
If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.
Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.
Jim and Susie discuss:
- Why Franchises should be ...
You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?
There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check o...
If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.
Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!
Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get t...
Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.
Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!
We discuss:
- Preparation / Before you go.
- How to get through TSA faster / better.
- Boarding tips
- So...
Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!
I know I'm going to ruffle some feathers here, but stick with me.
I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return!
Look I'm not against sponsorships - they help fund the events and can be a trem...
Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.
Not that you're not working hard - I get that. You are.
But you're not doing the right things.
Ready to turn things around and Max Out your Leads and Opportunities?
Go to Tradeshowu.biz/services
Subscribe to https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Subscribe to the new Trade Show University...
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