Trade Show University for Virtual & Live Events

Trade Show University for Virtual & Live Events

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results. If you find yourself asking questions like these below, then this show is for you: How to prepare for a trade show? How do I design a trade show booth? How do I get attendees to stop at my trade show booth or stand? What is the best trade show marketing? What are top trade show tips? How do I set goals for my trade show? Are trade shows, trade fairs, expos, and conferences worth it? How much is a trade show? To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to


April 15, 2024 23 mins

If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.

Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.

Jim and Susie discuss:

  • Why Franchises should be ...
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You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?

There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check o...

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If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.

Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!

Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get t...

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Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.

Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!

We discuss:

  • Preparation / Before you go.
  • How to get through TSA faster / better.
  • Boarding tips
  • So...
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Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!

I know I'm going to ruffle some feathers here, but stick with me.

I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return!

Look I'm not against sponsorships - they help fund the events and can be a trem...

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Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.

Not that you're not working hard - I get that. You are.

But you're not doing the right things.

Ready to turn things around and Max Out your Leads and Opportunities?

Go to

Subscribe to

Mentioned in this episode:

Subscribe to the new Trade Show University...

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Are you Creating Community at your trade shows and events? Building communities for your business is one of the hottest trends for good reason - it works! In this episode we discuss how and why you should incorporate this powerful tool into your strategy!

** Watch the video of this interview -

Joining host Jim Cermak for the second time is Evan Babins, Event Manager for Intuit.

Evan has close to 10 year...

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You should be Podcasting from your Trade Shows and Events! We discuss podcasting Options you need to check out to get More Leads, build your Brand, and increase Attendee Engagement!

Trade Show University founder and host, Jim Cermak, interviews Carey Green. Carey founded Podcast Fast Track - a full-service podcast production agency in 2018 and in 2023 launched "Mobile Podcast Studio" a full-service on-location recording solution f...

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There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024.

This is a message specifically for small businesses. I'm talking about any business that has a small booth at a big show, or even you're doing a tabletop booth somewhere.

One thing I know about you is that trade shows are just one part of everything that you're doing.

You don't have a person dedicated to trade show ma...

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If you are launching a new product at a Trade Show, this is a must listen interview!

Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.

Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons lear...

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Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University's Jim Cermak brings you one of the industry's leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed!

Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!

Jessica Sibila is a seasoned leader in the exhibitions and events industry, committe...

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Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!

Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.

Or it’s in an industry you’re interested in but don’t know enough about.

Or maybe you’ve never done a trade show before and think you’re ready to commit.

I’m going to go through 6 areas to consider and ...

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Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is?

You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to help Exhibitors take the overwhelm out of your trade show and event planning!

1. Utilize the show contact. Have your show contact walk you through all ...

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How do you get a 150% increase in qualified leads in one show like one of my clients did? 

I’m not talking about leads like just getting a bunch of business cards in a bowl because you’re giving away an iPad.  I’m talking 100% qualified, want to meet with you leads!

It’s from a little known thing called Tip Stacking. 

In this episode I’m going to show you what Tip Stacking is and how to stack the RIGHT trade show tips ...

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I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever!

NEVER do these 7 things:

  1. DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendees
  2. DON'T Eat  - such a bad look! Not onl...
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You got stuck with a bad booth location. Don't tell me you got stuck with a bad booth location. We've all been there for anyone who's exhibited at trade shows, expos, conferences, or events over the years. You probably have been stuck with a quote unquote bad booth location. At some point, you know what I'm talking about.

We're talking about being stuck in the back corner on one of those aisles, that it's all the way off to the side...

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Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show?

Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look the best.

We Discuss:

  • H...
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Learn Lessons from Nick Saban, championship coach of the Alabama Crimson Tide Football team, on halftime adjustments he makes to dominate the 2nd half of games. Trade Show University founder and host, Jim Cermak, helps exhibitors and show planners understand how to take those lessons and use them for Victories at upcoming tradeshows and events!

Watch this video on the Trade Show University YouTube Channel - and Subscribe!


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One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!

Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 y...

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To have a successful Trade Show, we need leadership for our team and our exhibit! Excited to bring a class on Leadership Principles to you today! Grab your notebook - you will be inspired!

My guest on Trade Show University is Kevin Davis, an executive coach, trainer and international speaker. Kevin's philosophy is simple: “Life is a journey of aligning your dreams, charting your course and navigating your way to a purpose-filled ...

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