Trade Show University for Virtual & Live Events

Trade Show University for Virtual & Live Events

All Value, High Energy and Industry Expert Advice for exhibitors, event professionals and show planners who want better results from their Digital, Virtual, Live and In-Person Trade Shows, Conferences, Expos and Webinars. It's time to maximize the ROI for the massive investment made in Trade Shows and help exceed Your Show Goals. Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results. If you find yourself asking questions like these below, then this show is for you: How to prepare for a trade show? How do I design a trade show booth? How do I get attendees to stop at my trade show booth or stand? What is the best trade show marketing? What are top trade show tips? How do I set goals for my trade show? Are trade shows, trade fairs, expos, and conferences worth it? How much is a trade show? To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

Episodes

September 22, 2022 10 min

Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!

So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract!

  • So think like an attendee…and to start, think to when you have attended a s...
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    We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it?

    Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing.

    We Discuss:

  • What is Phishing?
  • Is it really dangerous?
  • What can companies and ass...
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    Welcome to another in our series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours Event

  • Have a solid marketing and communications strategy for before your event
  • Have a follow up strategy for those who attended
  • Send a follow up email to those who DID NOT atte...
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    We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?

    Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin.

    With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce ...

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    Trade Show PRO Tip #2 – Get your team excited about the possibilities

    Trade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics

    So Get Your Team Excited about the Possibilities at the Show!

  • If you want to max out yo...
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    Trade Show PRO Tips - these are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the Basics

    Trade Show PRO Tip #1 - Fill your calendar BEFORE the show!

  • If you are going to the right show, no matter how big or small, ideal connections will b...
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    Welcome to another in our series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - Where to Select Your Dinner Location

  • If Sponsoring - make sure your location is close OR provide transportation so you are not competing with other opportunities
  • Make it easy! Give them an Uber code
  • Make it Compelling! Make the venue or ...
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    If the last couple of years has told us anything, it's that we need Human Connection. We crave being around other people in community. So how do we effectively do that without going back to our old ways of doing things?

    To shed light and bring value to this discussion is Josh Hotsenpiller, the CEO of JUNO, an all-in-one digital events and engagement platform. As a successful entrepreneur with a decade of experience in building...

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    Welcome to another in our series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - Branding Your Company with Food & Wine!

  • Just like you brand your booth with graphics and your staff with matching shirts, you can use food and wine to match the brand of your company
  • Think innovative, creative, fresh - whatever terms ...
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    For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.

    Stephan is here to share The 7 Steps to Exhibition Success!

    Steps 1-3 - Before the show

    Steps 4-6 - During the Show

    Step 7 - After the Show

  • Have...
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    Welcome to another in our series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - Booth Talent!

  • Going outside your company and bringing in talent to draw attendees to your booth
  • Think of authors to do a book signing, celebrities, or even around food or beverage
  • Do a wine tasting with a sommelier, a barista to make coffe...
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    Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers!

    Joe Colangelo is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make ...

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    Welcome to another in our series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - Making it Fresh!

  • Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brand
  • Get Creative!
  • Don't play it safe
  • Make it Fresh
  • Michael shares other amazing Ti...
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    Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress?

    My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and Western methods. And today he is here to discuss How to stay healthy and strong and combat fatigue and stress while working the...

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    Welcome to the new series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - The Great Escape!

  • After a long day on the trade show floor, don't let your team, your customers, or your best prospects settle for a lackluster dinner, or to just head back to their hotel room
  • Plan an after-hours Escape!
  • A memorable event tha...
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    Welcome to the new series of 5-minute podcast episodes called...

    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

    Today's Topic - Reeling them In!

  • How to effectively use Food and Beverages to draw people into your trade show booth
  • Michael shares amazing Tips and options

  • Learn more about Michael Green at www.michaelgreen.com

    Join the Trade Show University email newsletter for...

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    Data and Reporting Standards for digital events have been needed and missing for many years, and the shift to digital since the beginning of the pandemic made it even more necessary! My guest is one of the leaders to get these standards in place.

    Why are they important and what do you need to know about them? Listen in to the entire episode and Share it!

    Glenn Hansen is CEO of BPA Worldwide. His team has worked extensively with gov...

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    A Trade Show or Event website needs to be way more than a static website if you want to get more Ticket Sales and Registrations. Today we are discussing specific tips, tools and pages to add to your website to max out your registrations and engagement!

    Francesca is the Co-Founder & Event Web Specialist at Bbr Web Design & Management and the Podcast Host of The Events Cast. Francesca helps event professionals build and impro...

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    Here's 5 More Trade Show Tips that Nobody tells you! They may be a bit controversial, But when you hear them, they can be complete Game Changers for your next show!

    To hear the other 5 Tips Nobody tells you, click here to listen to Ep 118!

    (1) Learn how to END a conversation

  • Yes – you heard me! Learn how to END a conversation.
  • We’ve all been in those conversations that are going nowhere, or are great but drag on way too long.
  • You n...
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    We all face times of change and transition - perhaps especially to retirement. What does that look like and how do we best prepare?

    Gary Wilkin is a Licensed Ziglar Coaching System Professional who combines his 40+ years in corporate America with the Ziglar philosophy to guide seasoned professionals through the transition from corporate careers to what's next in their lives.

    We Discuss:

  • The keys to transitioning from our care...
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