How Citizens Financial Aligns Vision, Brand, and Culture to Serve Customers, Colleagues, and Community (#34)

Susan LaMonica on brand and culture:

The most successful companies, over a sustained period of time, have alignment of all of their different elements. When you think about brand and culture and facing off to your various stakeholder groups, it's really important that those two be aligned. And so when we think about delivering value to our customers, we have a brand commitment, and our colleagues have to deliver against that brand commitment. 

Highlights

[1:50] The power of converging brand and culture

[3:46] Who decides when there’s comprehensive synergy of brand and culture

[6:22] Aligning culture and brand on a daily basis

[10:58] Top skills for new leaders

[12:34] Convincing leadership about a need to pivot

[16:27] Cultivating a culture of high performance

[18:44] “Multidimensional” workforces

[22:20] Leveraging business resource groups to inform change

[26:16] Connecting to your business’s community

[31:12] HR’s biggest challenge

Guest Bio

Susan LaMonica, Chief Human Resources Officer, Citizens Financial Group

As Chief Human Resources Officer and a member of the Executive Committee at Citizens, Susan LaMonica oversees a team that's responsible for organizational development and culture, talent acquisition, leadership and talent development, learning, DEI, compensation and benefits, and human resources service delivery. Susan plays a key role in the company's transformation, driving the adoption of an agile operating model and leading the development of programs and initiatives that focus on the acquisition of emerging skills and the reskilling and upskilling of the workforce to be ready for the future.

Links

https://www.linkedin.com/in/susan-lamonica-12b39119/

https://www.citizensbank.com/homepage.aspx

https://www.linkedin.com/feed/hashtag/?keywords=citizenscolleague

https://www.hrmorning.com/articles/culture-at-a-crossroads/

https://www.hrmorning.com/articles/dei-success/

Berta Aldrich’s best-selling book, Winning the Talent Shift, is available on Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/iS7MuPJ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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