Introducing a new product into the extremely competitive snack market is not for the faint of heart. To succeed, you need more than a unique product; you need energy, creativity, and a bold approach. Today’s guest has all that in spades.
We're sitting down with Jake Karls, who is the first to admit that he's a different kind of business leader, unapologetically authentic, refreshingly relatable, and completely free of bullshit. Jake is the Co-Founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen table dream into a global household name.
Mid-Day Squares is leading the disruption of an extremely competitive vertical with a winning team, innovative marketing and a fearless spirit. Jake is recognized as a rising star in the business world, was a finalist for Ian Wise Entrepreneur of the Year Award, was named to Forbes’ 30 under 30 List for food and beverage, and has featured as a regular contributor to media outlets across North America.
Jake has also nicknamed the ICR conference The House of Capital, and we love him for that. He’s officially a “FOICR” which stands for Friend of ICR.
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If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.
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