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April 2, 2024 59 mins

Bill Magnuson is the co-founder and CEO of Braze ($BRZE), a publicly traded customer engagement platform valued at over $5 billion.   

In this episode of World of DaaS: 

  • Growth of mobile technology
  • Power of first-party relationships
  • Modern martech mindset vs traditional advertising
  • Tech company IPOs
  • How SMS spam and fraud works
  • Build vs buy martech strategies
  • Toxic tech workplace culture and “family” 


World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit worldofdaas.buzzsprout.com, and follow us @WorldOfDaaS.

You can find Auren Hoffman on X at @auren and Bill Magnuson on X at @billmag

Follow World of DaaS @WorldOfDaaS

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)


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