April 30, 2024 • 46 mins
Whether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great SEO, plus how you can find better content opportunities for your brand within your niche.
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Introducing Ecommerce SEO Expert Josh Piepmeier
2:32 Josh Talks About His Journey with SEO
4:46 Trafficlight Tracking - https://trafficlighttracking.com/
5:24 Where Does SEO Sit in the Marketing Funnel?
9:37 Driving Results with Pain Point SEO
11:35 What is Bottom of the Funnel? What is Top of Funnel?
12:22 What Does an SEO Plan Look Like?
13:17 SEO Content First Steps, Topical Authority
16:26 Content Priority: Pricing & Benefits
17:21 Using Brand Comparison and Defense on Brand Terms
20:02 Using Best of Lists for SEO
21:23 SEO and the Value of Founders' Stories
23:03 Taking SEO to the Next Level
27:05 Building on What's Working with Trafficlight Tracking
29:48 SEO Strategies for CBD
31:04 The #1 Reason SEO for CBD is Different
32:40 Finding Opportunity in Answering the Question
36:08 How to Prioritize Information Gain
40:22 Insights on CBD and Brand Comparison
43:12 SEO Starts with Figuring Out What's Working
45:03 Connect with Josh and Trafficlight Tracking
45:24 Upzelo Loyalty Platform: https://upzelo.com/
Trafficlight Tracking - https://trafficlighttracking.com/
https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com
0:00 Interview with Josh Piepmeier
0:23 Upzelo Loyalty, Referrals and Rewards Platform
1:44 Introducing Ecommerce SEO Expert Josh Piepmeier
2:32 Josh Talks About His Journey with SEO
4:46 Trafficlight Tracking - https://trafficlighttracking.com/
5:24 Where Does SEO Sit in the Marketing Funnel?
9:37 Driving Results with Pain Point SEO
11:35 What is Bottom of the Funnel? What is Top of Funnel?
12:22 What Does an SEO Plan Look Like?
13:17 SEO Content First Steps, Topical Authority
16:26 Content Priority: Pricing & Benefits
17:21 Using Brand Comparison and Defense on Brand Terms
20:02 Using Best of Lists for SEO
21:23 SEO and the Value of Founders' Stories
23:03 Taking SEO to the Next Level
27:05 Building on What's Working with Trafficlight Tracking
29:48 SEO Strategies for CBD
31:04 The #1 Reason SEO for CBD is Different
32:40 Finding Opportunity in Answering the Question
36:08 How to Prioritize Information Gain
40:22 Insights on CBD and Brand Comparison
43:12 SEO Starts with Figuring Out What's Working
45:03 Connect with Josh and Trafficlight Tracking
45:24 Upzelo Loyalty Platform: https://upzelo.com/
Trafficlight Tracking - https://trafficlighttracking.com/
https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondoc
Subscribe to my newsletter: thesubscriptiondoc.com
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