February 27, 2024 • 39 mins
We're joined this week by Lisa Mastela, the CEO and Founder of Bumpin' Blends. As a dietician and health advocate, Bumpin was started to make smoothies more accessible, and their growth is a testament to the quality of their product. In fact, keeping product quality top of mind is what leads their efforts to improve acquisition, retention, and the subscription experience.
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 - How Lisa's work as a dietician launched her smoothie brand
04:24 - Why functional, frozen smoothies are best
05:40 - How a dietician launches a CPG brand compared to a business pro
08:40 - Launching locally in Los Angeles
09:55 - What their first offer and customer experience looked like
11:30 - Changing the subscription to match customer experience
15:20 - The ICP for Bumpin' Blends is two types of customers
16:45 - Why they aren't a typical 'health company'
18:35 - How we speak to smoothie drinkers versus health curious customers
22:40 - How their product let's them deliver on great promises
24:30 - How they build for different customer experiences
26:00 - Why variety is so important to acquisition and retention efforts
28:02 - How word of mouth is their #1 channel
30:01 - Product has to be good!
31:55 - Using Recharge Pro and custom build a box
33:20 - Better touch points on the subscription experience
34:20 - Don't ship frozen! But also, make the best product you can (a contradiction)
35:25 - Look at data, surely customers, AND find the answers you need
36:50 - People are mindful with their subscriptions - make it a part of their life
Check out the State of Subscription Commerce 2024 Report courtesy of Recharge: rechargepayments.com/SubRx
If you want to order one of these smoothies just like me, check out: https://bumpinblends.com/
Subscription Prescription https://thesubscriptiondoc.com
00:00 - Introduction to Bumpin' Blends and Lisa Mastela
01:50 - How Lisa's work as a dietician launched her smoothie brand
04:24 - Why functional, frozen smoothies are best
05:40 - How a dietician launches a CPG brand compared to a business pro
08:40 - Launching locally in Los Angeles
09:55 - What their first offer and customer experience looked like
11:30 - Changing the subscription to match customer experience
15:20 - The ICP for Bumpin' Blends is two types of customers
16:45 - Why they aren't a typical 'health company'
18:35 - How we speak to smoothie drinkers versus health curious customers
22:40 - How their product let's them deliver on great promises
24:30 - How they build for different customer experiences
26:00 - Why variety is so important to acquisition and retention efforts
28:02 - How word of mouth is their #1 channel
30:01 - Product has to be good!
31:55 - Using Recharge Pro and custom build a box
33:20 - Better touch points on the subscription experience
34:20 - Don't ship frozen! But also, make the best product you can (a contradiction)
35:25 - Look at data, surely customers, AND find the answers you need
36:50 - People are mindful with their subscriptions - make it a part of their life
Check out the State of Subscription Commerce 2024 Report courtesy of Recharge: rechargepayments.com/SubRx
If you want to order one of these smoothies just like me, check out: https://bumpinblends.com/
Subscription Prescription https://thesubscriptiondoc.com
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