How Accessibility tools & approaches can help your content reach 25% more people EP 222

The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers. But you are likely missing out on connecting with 25% of your audience… Simply because your content is NOT ACCESSIBLE TO THEM! Did you know over 25 million Americans have a disability? And many have disabilities that are a) Invisible to you b) Keeping them from engaging with your content! How can you take simple & straightforward steps to make your content more accessible to EVERYONE in your audience? Listen to today’s podcast where I’m speaking with guest expert Erin Perkins! Erin, an accessibility educator and consultant, provides quite an education for listeners. As someone who is deafblind herself, Erin understands the challenges faced by individuals with disabilities. In our conversation, she very generously & clearly shed light on the importance of making digital content accessible... PLUS she gave many practical tips on how to achieve that… ***We’re talking more than adding closed captioning to your videos!*** We discuss the gap in the market for accessibility, and Erin offers up valuable insights the need for inclusivity in the business landscape. Erin's tips and strategies are incredibly actionable. No matter what kind of content you generate, Erin's advice will help you reach a wider audience, improve your SEO, and create a more inclusive online experience for everyone! Download Erin’s Free Social Media Accessibility Scorecard here: https://www.mabelyq.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices