LADY-BRAINS

LADY-BRAINS

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights. If you're a curious founder or founder-to-be then you're in the right place! ~ Connect with us ~ Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse

Episodes

October 24, 2023 38 mins

In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?

Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.

In 2009, while working for some big-name brands, Christie knew deep down there was a better way ...

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This episode is sponsored by Australia Post.

Anna Hoang is the founder and creator of ANNA QUAN, a contemporary Australian fashion label. The brand epitomises simplicity, elegance and quiet luxury. 

You may know the label for its bread and butter item, the white button down shirt. Anna has managed reimagined and redefined this staple , and has people from all over the world coming back for time and time again. 

Anna opens ...

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Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

The last time you heard from Margot & Maria they’d raised $100k from over 700 backers during their Kickstarter pre-sale campaign. They were on a high and excited to hard launch their brand in time for the Christmas rush.  

But just as they were about to go live, their online custom fit algorithm ...

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Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

The year was 2022 and by now, Margot and Maria had been working on bringing The OneTwo to life for over two whole years. COVID had played havoc with their timeline, their product taking years longer to develop than they originally planned and their cash reserves slowly but surely running out.  

Thing...

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April 17, 2023 30 mins

Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

After the world and supply chains ground to a halt and the world became locked down, Margot and Maria’s factory pulled out of the partnership and left them high and dry, without a manufacturer to make their bra. After searching high and low, they finally found a factory in Sri Lanka who were amazed by...

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Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

Fundraising is one of the most crucial parts of getting a startup off the ground and it’s no secret that doing this as a woman is hard. It’s even harder for two women who are pitching their bra product to a table of men, most of whom struggle to understand the product or problem.  

So, how did Margot...

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Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

Welcome to this special lady-brains podcast series documenting the incredible story of Margot and Maria, the co-founders behind new bra tech startup The OneTwo.  

Over the next five episodes we’re diving deep to hear about the trials and tribulations they’ve encountered in the lead up to launching. F...

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February 1, 2023 49 mins

This episode was produced in partnership with Who Is Elijah. 

Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.  

In this ep, you’ll learn: 

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December 7, 2022 53 mins

This episode is sponsored by Twisted Healthy Treats Australia’s first and only female-led ice cream manufacturer. Get their delicious Oat Milk Ice Cream Bars, Watermelon and Mango Fro-Yo, and Coconut Pops at twistedhealthytreats.com.au or your closest supermarket. 

Kim Teo is the founder of tech start-up Mr Yum. If you’ve ever been to a restaurant, browsed the menu on your phone and ordered through a QR code, chances are you’ve used...

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November 23, 2022 53 mins

What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash. 

You’ll learn: 

  • How they’re making insurance sexy and accessible t...
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November 2, 2022 45 mins

This episode was produced in partnership with Twisted Healthy Treats.

Today’s guest, Cass Spies, is the founder of ice cream brand Twisted Healthy Treats. In this chat she shares why her dream was to be ‘the next Janine Ellis’ and create a frozen yoghurt retail franchise (and how this didn’t pan out) how she went about building her own manufacturing facility, how she landed retailers like Woolworths, Coles and Costco in the US, and ...

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October 24, 2022 35 mins

This episode is proudly sponsored by Carlisle Homes, Australia’s number 1 builder for 2021.  Tune into their new podcast show Home Files (hosted by us!) to uncover all the truths about what knocking down and building your dream home. Listen here.

Is it possible to build a profitable, fulfilling business, working 3 days a week? If you're asking Jen Bishop, former newspaper journalist and magazine editor, the answer is a resounding YE...

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October 17, 2022 50 mins

This episode is proudly brought to you by Eugene, Australia’s first end to end genetic counselling and testing service. To receive $50 off your first genetic test, use the code LADYBRAINS50 at checkout. Just head to eugenelabs.com to shop now.   

How do the most successful people in the world manage their time, energy and relationships? Today’s guest is Dr Amantha Imber; organisational psychologist and the founder of behavioural sci...

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This Black Friday and Cyber Monday, 1 in 3 Aussies are ready and willing to open their wallets, and as a founder, we want you to be prepped and ready to earn your slice of the pie. If you want to maximise this sales opportunity for your business, then listen up! In this episode we chat to Beth Wilson, who participated in our Black Friday Marketing Crash Course last year, to learn EXACTLY how she grew her sales by 445% across the sa...

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October 4, 2022 41 mins

To celebrate lady-brains' 100th episode, we're listening back to some of our favourite chats of all time. In this episode, you'll hear:

  • Author and activist, Cleo Wade, chatting about her version of imposter syndrome; feeling random (ep 1)
  • Jo Horgan, founder of MECCA, sharing how she thinks about business as a game, and one that's she's determined to win (ep 31)
  • Hannah Spilva, founder of LVLY, sharing how she figured out how ...
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To celebrate our 5th birthday, we've curated our top 5 pieces of advice for any founder starting out in business.

  1. If you’re taking the leap into the business full time, do your due diligence 
  2. Say yes a lot in the early days. Say no more than yes, the further down the road you go. 
  3. Stay aligned to your values.
  4. Set a short deadline to solve every problem. 
  5. Be bold, be brave. 


Resources mentioned:

  • VIA Character A...
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It's lady-brains' 5th birthday 🎉

In this episode, Anna & Caitlin reflect on the last five years in business, and share their favourite moments, biggest lessons and most memorable guests.

You'll hear:

  • How Anna & Caitlin were given a huge scoop (that they kept to themselves for 3 years) before the information became public
  • How they were two degrees of separation away from Beyonce on their 2019 NYC recording trip
  • The mom...
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September 12, 2022 45 mins

This episode was brought to you by Vitable, Australia's first personalised vitamin subscription service. For 40% off your first order with Vitable, use the code LADY40 at www.vitable.com.au (T&Cs apply).

Today’s guest is Kirsten Tibballs, founder of Savour; the world’s first online chocolate and patisserie school. You may have seen her as a judge on Masterchef, or know her by her official title The Chocolate Queen. 

Kirsten start...

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August 29, 2022 51 mins

This episode was produced in partnership with Eugene.

Zoe Milgrom is the co-founder of Eugene, a health tech start-up whose ambition is to make genetic testing available to everyone.  

Zoe began her career as a genetic counsellor; she decoded complex information for patients about their genetic conditions, and provided emotional and psychosocial support for a genetic diagnosis. 

In 2017 while on mat leave, she started thinking about ...

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August 15, 2022 39 mins

This episode was produced in partnership with Vitable.

How do you build a fully personalised business, to scale?   

Larah Loutati is the founder of Vitable, Australia's first personalised vitamin and supplements subscription service.  

Vitable works like this; consumers jump onto the website and take a quiz, and from your unique answers, an AI-powered algorithm recommends a unique vitamin and supplements pack for you out of 1.2 millio...

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