The ICONIC Mindset

The ICONIC Mindset

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.


January 31, 2021 44 mins

New Year, New You, New Normal: ICONIC Predictions for What's Next
Episode #11

Faced with the pandemic, companies did things that seemed impossible, overnight. And some industries, like ecommerce, experienced growth in 9 months that wasn’t predicted for years. 2021 begins a new year, new you, new normal and with the New Year ahead, Calvin and John remain dedicated to helping businesses and leaders be ICONIC! This e...

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10 ICONIC Lessons of 2020
Episode #10

Without a doubt 2020 has been a year of unsuspected turns and sudden surprises. This year has been draining, overwhelming and exhausting, uncertain and worrisome. But, on the flip side of the coin, this tumultuous year has also been an exciting, full of growth and learning opportunities, and plenty of adrenaline to survive on.

To close out the year and in commemoration of...

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4 C’s to an ICONIC Mindset; How to Thrive in 2021 and Beyond
Episode #9

Without question 2020 has been an unforgettable year of challenges, unsuspected turns and sudden surprises. American Professor of mathematics at Temple University, John Allen Paulos said, “Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.” The fact is a lot of the things happening around us ar...

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October 28, 2020 40 mins

13 sins of the unICONIC: The Sequel
Episode #8

Toxic work cultures make going to work feel miserable. New ideas can’t flourish, people can’t be honest, micro-management thrives, and leaders are given power that go to their heads and fuel their egos. In our last podcast, John and Calvin talked about how to build an ICONIC culture that stands the test of time. 

As a good follow-up (or sequel), this episode provi...

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Building an ICONIC Culture that Stands the Test of Time
Episode #7

Own it! Live it! Love it! There’s nothing more important than your company's culture. In this podcast episode, John and Calvin discuss how to build an ICONIC culture that stands the test of time. They'll leverage one of the four ICONIC Framework quadrants as the foundation for defining your culture, developing values and beliefs and defending ...

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Leading with an ICONIC Mindset during Uncertain Times
Episode #6

It’s been said that turbulent times build great leaders. In this podcast episode, John and Calvin discuss how to lead your team with an ICONIC mindset during uncertain times. They’ll share several important leadership qualities that will help leaders navigate through the next normal while connecting each quality to one (or more) of the 4 P’s of Iconicity ...

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Building an ICONIC Brand Reputation is Everything
Episode #5

Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and custo...

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Delivering Iconic Customer Experiences: It’s Now Back To Basics
Episode #4

COVID-19 has brought on many challenges for everyone across the globe. Customers’ wants and needs are changing constantly, and you have to change just as fast to keep up with them.

In this episode, Calvin and John discuss how delivering ICONIC customer experiences in this environment is all about focusing on the basics of customer serv...

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The 4 P’s of Innovative ICONIC Brands - Part II
Episode #3

A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. 

Learn how to magnify your vision (own it, live it, love it) and focus on...

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The 4 P’s of Innovative ICONIC Brands - Part I
Episode #2

A product, service or idea is innovative when it stands out from the rest and truly makes the customer lives’ easier. Reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Grubhub to Spotify, pain-points in many areas of our daily lives have been opened up by innovation. The future is already upon us and some iconic brands ...

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ICONIC Brands and COVID-19: The Good, The Bad & The Ugly
Episode #1

As the spread of coronavirus accelerated, overwhelmed our medical system and decimated our communities, American business abruptly came to a halt. Two months later, the pandemic continues and even as some businesses attempt to reopen, COVID-19 threatens future closures and thrusts the economy into a near-certain recession. 

However, COVID-19 also br...

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