The ICONIC Mindset

The ICONIC Mindset

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.... Show More

Episodes

June 22, 2020 17 min

A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. Learn how to magnify your vision (own it, live it, love it) and focus on what matters to your customers. The future is already upon us and some iconic bran...

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A product, service or idea is innovative when it stands out from the rest and truly makes the customer lives’ easier. Reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Grubhub to Spotify, pain-points in many areas of our daily lives have been opened up by innovation. The future is already upon us and some iconic brands have taken the lead to innovate and update our life’s experiences. Duri...

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As the spread of coronavirus accelerated, overwhelmed our medical system and decimated our communities, American business abruptly came to a halt. Two months later, the pandemic continues and even as some businesses attempt to reopen, COVID-19 threatens future closures and thrusts the economy into a near-certain recession. 

However, COVID-19 also brought with it was some of our most beloved brands stepping up to make a difference. T...

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