Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episodes
📅 Posting Every Day - To cut through & connect.
In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic.
In a world where anyone can get ChatGPT or Gemini or Cl...
🗣️ Speaking For Your Clients - And not speaking as your clients.
In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.
Except... we're not our clients.
🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we fig...
🟣 What Popped Off - at What’s Popping Con.
In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor).
Last year, 👥 we'd talked about marketing in community groups, so thi...
🤷 Nextcuses - How to get around your own excuses.
In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a Cookie Collab (Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold onto that thought.).
We get it - 🥺 life is lifing, the kids are screaming, the clients are screaming l...
💲 Pre-Sales Recap - What we learned in the bootcamp.
In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic.
Since the Bootcamp group, well, boots everyone when the Bootcamp finishes, the peop...
✅✅✅ Good - Better - Best - A tiered pricing strategy.
In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at.
Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made the deadline (sorry, h...
💪 SWOT 2 Success - Analyzing your way to success.
In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025).
And the answers were all over the place - from being completely sold out to selling out of nothing. So what gives? ...
🧠 Piping Positioning - What your clients think about you.
In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers.
Here's the catch - 🫵 you don't control what they think about you, ...
🍩 Posting Do’s & Do-nots - Coming up with a social strategy.
In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn't be hearing from me ri...
📸 1,000 Word Pictures - Why photography really *really* matters.
In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.
Consider yourself - do you tend to order things off the menu that have picture...
🥾 Bootcamp Recap - Teaching in-person cookie classes.
In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one.
🥾 What's a Cookie College Bootcamp?
In 2026, we're taking a different approach to adding ne...
❤️ The Reviews Collab - Friday, February 6th @ 11 est.
In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab, we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).
💕 About Friday’s Reviews Collab!
The Friday collab is pretty simple, but it's a marketing power p...
🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving.
In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving, it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events.
It's all about strategic giving in January - and we're here to tell you - it ain't all bottom line blues when it comes to ...
🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d.
In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop, we're takin' on the touchy subject of 👾 AI, aka artificial intelligence.
👮 Bakers are quick to police other bakers in the comment sections on posts that ask how bakers are incorporating AI.
🤬 "It's cheating!"
😠 "It's lazy!&q...
📋 January Task list - A list of things to-do.
In this week's Baking it Down Podcast - Episode 243 - January Task List, we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year.
Could you do all of these tasks? 🦸♂ Only after you finish saving Louis Lane from the high-rise fire. ⚡ But sin...
💡 Losing the Loser - Reframing in 2026.
In this week's Baking it Down Podcast - Episode 242 - Losing the Loser, it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads.
This year, we're professional framers ...
🧮 Stay on Track Track Track - Metrics to guide your marketing.
In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year.
While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at your bakery'...
⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026.
In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals.
🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether you met them or not - and ...
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