Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episodes
🧟♂️ Cost Creepers - Scary ways you’re losing money.
In this week's Baking it Down Podcast - Episode 278 - Cost Creepers, the Cookie College is comin' up with Blueprints (more on that soon), and the first 14-day Blueprint focuses on accurately pricing your bakes profitably - the key word being: profit.
One of the most insidious threats to your profit margin is sneaky overhead costs (also called indirec...
🤡 First Timer Follies - When you’re new and need orders.
In this week's Baking it Down Podcast - Episode 277 - First Timer Follies, we're wrapping up our New Baker's series, talking about first-timer mistakes you don't have to repeat if you snag yesterday's episode.
When you're new to any industry, it's easy not to know what ya don't know - and that's what this beginner podcast series is for: to help n...
🛑 How 2 Turn Down Orders - When you’re new and need orders.
In this week's Baking it Down Podcast - Episode 276 - How To Turn Down Orders When You Need Orders, the beginner baker needs to turn down orders - yes, even when they need orders. Sometimes the client isn't the right match, the client has expectations that exceed current skill set, or the baker just doesn't have the time to handle as much bac...
👟 Big Shoes Battle - How to compete with the big bakers.
In this week's Baking it Down Podcast - Episode 275 - Big Shoes Battle, we're back on our beginner baker series, and good news - even if you're new and it feels like you're takin' on the Big Dog Bakers who have been in the space for 5+ years, you can still play ball.
Here are five ways that being the underdog actually gives you the home-field advantage...
🧙♂️ Your Yodas - allow us to be...
In this week's Baking it Down Podcast - Episode 274 - Your Yodas Allow us to Be, we're back on our beginner baker series, and what better time than to reintroduce ourselves, tell you a bit about our background in marketing and sales, and how we got into the wild world of Sugar Cookie Marketing and The Cookie College.
🧙♂️ Hi, I'm Heather
Born and raised in Northern Virginia right o...
📹 Content Cookies - For the beginner cookier.
In this week's Baking it Down Podcast - Episode 273 - Content Cookies for the Beginner Baker, we acknowledge there's an issue between when a baker gets started selling and the amount of content they have... or, well, don't have.
A lot of the content that bakers post comes from the orders they take, and they get orders from the content they post. So when you're ne...
👩🏻💻 S Tier Lead Gen - For cottage bakers in 2026.
In this week's Baking it Down Podcast - Episode 272 - S-Tier Lead Gen Sources for Bakers in 2026, there's a new trend where people rank things they like and hate by tiers - 🟨 S-tier being the elite. For the oldie goldies like me, "S" apparently stands for superior.
Following down the rankings, 🟩 A-tier means really good, 🟦 B-tier represents what's probably good ...
🎤 Cookier Interview - Taylor Gandolfi with Taylor'd Cookies.
In this week's Baking it Down Podcast - Episode 271 - Cookier Interview - Taylor Gandolfi, continuing on with our cookier interview series, we snagged Taylor Gandolfi this week. She's been baking as a side hustle (more on her Italy trip below) since November, and comes from a UX degree, working a day job in public sector user experience design. Wh...
🦶 The Right Foot - When getting started.
In this week's Baking it Down Podcast - Episode 270 - Getting Started on the Right Marketing Foot, we're continuing with our "back to baking" basics - this time getting started on the right marketing foot.
What used to work - even just 3 years ago - doesn't work today, or at least not as effectively as it once did. As marketing pivots with algorithm updates, p...
🍪 Sugar Cookies as a profitable side hustle.
In this week's Baking it Down Podcast - Episode 269 - Sugar Cookie Side Hustle, we wanted to take it back to the beginning - specifically to those folks who know they want to take on a new hobby that not only covers itself, but also pads the pockets for some decent fun money.
🚗💨 Sugar cookies as a side hustle is an awesome concept because it doesn't require cars...
🔄 Biting @ the Bit 2 Barter - How to barter as a baker.
In this week's Baking it Down Podcast - Episode 268 - Biting at the Bit for Bartering, Corrie has been running some 'bartering' case studies for podcast land. In these test runs, she's joined a local bartering group and exchanged cookies for a social audit with the group admin.
In another case, she exchanged her cookies for 👩🏻💻🎨 some graphic design...
🗣️ There’s Such a Thing - As bad publicity.
In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity, if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - congrats, you likely have a life and aren't chronically online. The drama is easy to find, but it's lesson-worthy in terms ...
🤖 AI Inspo Photo 101 - How to handle client ai inspo images.
In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI.
Specifically, this podcast covers AI-generated inspo photos sent to the baker by their clients - a niche aspect of the ever-popular AI debat...
🎤 Cookier Interview - Sharon with Fabuela Q Cookies
In this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon, y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened!
Sharon with Fabuela Q Cookies recently found the Baking it Down Podcast - and at the perfect time, too. When her digital database of 3,000+ cookies glitched and deleted ha...
☀️ Summer Slowdown - Keep your marketing piping hot all summer
In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders.
We say it every year - the dreaded "J" months are the slowest months for bakers because it's the convergence of our clients being out of town or ...
🎥 Video Marketing - Using video in marketing.
In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint).
Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because not having videos in your marketing...
🌾 Lawn Funnel - Understanding the marketing landscape.
In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn.
We use the buzzy word "funnels" a lot when we talk - acquisition funnel, conversion funnel, reengagement funnel, funnel cakes (wait... no) - lot'sa...
🌱 Business Weeding - Stop bad behavior before it starts.
In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is all she could think about.
What happens is ya get started selling cookies, likely because it was a hobby, and randomly someone ...
📅 Posting Every Day - To cut through & connect.
In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic.
In a world where anyone can get ChatGPT or Gemini or Claude to wh...
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