Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.

Today, you'll learn:

• How a brush with teflon poisoning led Jordan to found Caraway

• Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Cara...

On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.

Today, you'll learn:

• Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's

• Lorna's leadership values; what makes ...

On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.

Today, you'll learn:

• Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges w...

On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.

Today, you'll learn:

• Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact

• How Tracy guides her team to a culture of connecting directly and individually with every ticket ho...

On today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups.

Today, you'll learn:

• How a poor experience on a trip to Victoria's Secret led to Heidi founding the company

• The TL Effect: what is it? What was the inspiration for...

On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.

Today, you'll learn:

• What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is...

On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.

Today, you'll learn:

• Why Mike joined FanDuel after stints within media, TV, and Amazon

• As an "unabashed geek," what Mike is geeking out about right now in the marketing world

• ...

On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing.

Today, you'll learn:

• Why Drew came to Indochino; his thoughts on challenges and opportunities

• How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it

• Given that pers...

On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere.

Today, you'll learn:

• Why Leslie joined FabFitFun; what she loves about the brand

• How the leadership of a team to connect authentically with consume...

On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.

Today, you'll learn:

• Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection

• How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand

• How...

On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.

Today, you'll learn:

• The founding story of Baublebar; what it is, and why Daniella founded it after years in finance

• How Baublebar has navigated the ebbs and flows of so...

On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.

Today, you'll learn:

• Why Scott ventured to Torchy's following years in CPG and large restaurant chain

• What is "craft casual"? How is Torchy's hoping to build that model out?

• The "Damn Good" mantra; how ...

On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases.

Today, you'll learn:

• Burke's journey to Purple; with a number of industries' worth of experience, is there a comm...

On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods.

Today, you'll learn:

• Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand

• How ...

On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.

Today, you'll learn:

• Amina's journey to Thrive Market; a description of the business

• Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-...

On today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm.

Today, you'll learn:

• Sarah's journey to NYCFC; w...

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.

Today, you'll learn:

• Bart's steering of Synchrony from the GE days through its separation from the in...

On today's episode of Authentic Influence, Adam Conner is joined by Minjae Ormes, the Chief Marketing Officer of Visible. Visible is a Verizon-owned prepaid wireless provider.

Today, you'll learn:

• Minjae's journey to Visible

• How Visible strives to disrupt wireless and serve people in the simplest way possible

• The "actions before words" which Visible has taken given recent contexts, including supporting small businesses an...

On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.

Today, you'll learn:

• After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?

• Given pressures on the auto industry, how De...