Future Legends of Advertising
The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation. Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.
Episodes
What drives true impact in advertising? Jason and Esi explore how personal experiences and values shape success. Esi shares her five principles for leadership, and launching the brand Febreze. Hear inspiring stories on authenticity, and the importance of empathy and passion in managing.
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What does it take for creativity to thrive in a fast-paced, tech-driven world? And how do values elevate brands? Abi reflects on the importance of creativity, the role of AI, and the need for a friction-filled life to nurture talent. Gordon delves into how leadership and values shape impactful advertising, urging the industry to blend art with technology and uphold moral integrity.
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How do you decide when it's the right time to make a change in your career? Charlie discusses his transition from Ogilvy to Publicis after 17 years, emphasizing the importance of growth and learning outside one's comfort zone. Susan shares her journey from focusing on great work to nurturing great people, highlighting the crucial role of creativity and partnership in the advertising industry. Plus, hear about Charlie’s experi...
In this season finale of Future Legends of Advertising, host Tim Natividad is joined by Linda Kaplan Thaler, the force behind iconic campaigns like “Kodak Moment” and Aflac’s duck, and Sanja Komljenovic, founder of ONA Creative and a trailblazer in inclusive storytelling. With laughter, candid insights, and shared values around kindness, grit, and giving others a shot, this episode is a powerful reminder of how ad...
Ad Council CEO Lisa Sherman and CultureCon founder Imani Ellis join Christena to talk about building viral campaigns like Love Has No Labels, scaling CultureCon from a living room meetup to 10,000+ attendees, and navigating change—from corporate pivots to creative burnout. Packed with real talk and hard-won wisdom, this episode is a playbook for purposeful leadership.
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In an industry where authenticity is everything, Alex López Negrete and Marques E. Zak know what it takes to make an impact. From working with global brands to creating campaigns that truly resonate, they share their journeys, lessons, and predictions for the future of marketing. Hosted by Tim Natividad, this episode is a must-listen for anyone who wants to understand the power of culture in advertising.
What does it take to go from scrappy startup to industry leader? Bill Koenigsberg, a Hall of Fame advertising legend, and Neil Waller, a rising star in the creator economy, sit down with Tim Natividad for a conversation about entrepreneurship, reinvention, and the evolving landscape of advertising. With candid insights, unexpected humor, and hard-earned wisdom, this episode is a must-listen for anyone looking to build something tha...
What is advertising? The business encompasses PR, sales, marketing, and so much more. Melanie L. Washington, Esq. and Richard Edelman stay abreast of all of this as they lead each of their teams—listen in on just how they get it all done.
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What would you do if you weren’t afraid? Bianca Guimaraes answers that question with stories from Mischief’s groundbreaking campaigns, while Shelly Lazarus reflects on lessons from David Ogilvy that continue to inspire today’s advertising leaders.
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Tim Natividad's guests today bring authenticity to everything they do. Whether it's Danisha owning her Beyhive leadership (complete with a very unique nickname!) or Bill's fearless adoption of Gen Z verbiage, Danisha and Bill believe in work-life integration, not just balance. The result is a funny, insightful, discipline-spanning conversation for anyone curious about what advertising is all about.
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Join Christena Pyle as she hosts Karen Land Short and Jeff Goodby in an engaging discussion on the evolution of advertising, purpose-driven creativity, and the impact of some memorable campaigns. Dive into insights on mentorship, overcoming challenges, AI's impact on creative work, and celebrate Karen's shift to sustainability as well as her induction into the Advertising Hall of Achievement.
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In this special bonus episode we introduce friends of the podcast Marisa Thalberg and Steven Wolfe Pereira and their amazing podcast Brand New. The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.
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Aaron and God-is discuss how embracing your uniqueness can become a catalyst for success. They emphasize the importance of being your authentic self in the workplace, exploring practical insights for individuals navigating the advertising industry.
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From “the climb” to “the lift,” how two extraordinary marketers lean into their power to achieve results and effect change.
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Learn the importance of hitting the mark on goals and how it plays a pivotal role in building healthy client relationships.
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Two visionary CEOs reveal their strategies for trailblazing change in business and in life.
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In different yet interconnected experiences, Cathie and Elicia discuss navigating our industry as successful businesswomen while balancing their personal lives.
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Embracing a purpose-driven journey, Roy and Perfecto stand at the frontline of change, championing sustainability, and emphasizing the importance of leadership growth and a brand's purpose, all without formal marketing training.
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Entrepreneurial legends Travis Montaque and Bob Pittman discuss their exceptionally young career beginnings, identifying and obsessing over what matters most to people and how to leverage your influence for positive impact.
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The NBA superstar opens up about his first time on a commercial set, relationship with State Farm, his brother Cliff and how he became one of the greatest marketers in sports
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Hosts And Creators
Ross Martin
Hayley Romer