The Veterinary Social Media Podcast with Cheyanne Lovan
If you manage social media accounts for any veterinary business and want help navigating social and how it applies to veterinary medicine, this podcast is for you! We will go over everything from tips, strategy, advice, and anything you need to feel supported in your role with social media marketing.
Episodes
If someone handed you the clinic’s social media with a login and a smile and zero other guidance, this episode is for you.
I spent months figuring out things I should have known from day one. In this episode, I’m sharing the five lessons that would have changed everything for me as a new, part-time Vet Assistant in charge of the clinic’s social media.
Check the show notes for resources and links: https://www.heych...
Which social media scheduling tool should your vet clinic actually use? I'm breaking down Meta Business Suite, Canva, Later, Plan, and Metrical—plus the criteria you need to pick the right one for your practice.
Resources: Links in show notes here.
I’m back with a new chapter of the Veterinary Social Media Podcast — and a lot has changed.
In this episode, I share a brief personal update before breaking down how social media for veterinary practices has shifted and why old tactics (like chasing followers) no longer work.
This episode sets the foundation for future conversations around engagement, reach, and how veterinary hospitals should approach social media in today’s algorit...
Need social media ideas for Veterinary Receptionist Week? I’ve got you covered!
In this video, I’m sharing 6 creative, engaging social media post ideas to help you celebrate the amazing veterinary receptionists in your clinic! These aren’t your typical posts—you’ll get fun, heartfelt, and community-centered ideas to help your team feel truly appreciated during Veterinary Receptionist Week.
In this video, you'...
Cheyanne is sharing her time-saving 8-step Standard Operating Procedure (SOP) for veterinary social media management that she has refined over years of managing accounts for practices, consultants, and industry partners. Hopefully, it will do the same for you!
🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:
🐾 S.M.A.R.T. Goal Workbook: https://heycheyanne.kit.com/451c5a4bdf
🐾My FREE Content Calendar Templates: https:...
Instagram just changed its profile grid layout, and if your vet clinic relies on a well-curated feed, this update could shake things up! In this episode, we break down what the new 4:5 post format means, how to adjust your content strategy, and tips to keep your clinic’s Instagram looking professional and engaging. Don’t let this update catch you off guard—tune in and stay ahead of the curve!
00:00 - Intro & Episode Overvi...
Today, Cheyanne is breaking down Instagram Reels for veterinary professionals! From understanding the basics to creating content that reaches pet parents, she’s covering everything you need to know to get started with Reels. You’ll learn how to make videos that resonate with pet owners, highlight your team, and keep clients coming back.
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👋Want to work with Cheyanne 1-on-1? Learn how you can here.
Join us for an interview with Michael Shirley, Chief Empowerment Officer and co-owner of Family Pet Health, where he shares insights on the strategy he uses for his clinic's marketing and how it has impacted his veterinary clinic's culture and growth.
PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:
⭐The Energy Bus for Schools: https://amzn.to/3G1MfP1
⭐Traction: https://amzn.to/425JhBG
⭐VLBC (Veterinary Leaders...
Hey, friend, welcome back! This episode is shorter because I sharing five post ideas you can use to show your team appreciation on social media. These ideas can be used for Vet Tech Week, Veterinary Receptionist's Week, Vet Assistant Appreciation Week, or any other day you choose to dedicate to showing your appreciation for your team. Take a list and get inspired!
Cheering for you!
Cheyanne Flerx 🧡
P.S. Below are some helpful ...
Hey, hey, friend! We get down to the nitty-gritty about ways we can encourage clients and local pet owners to follow our social media accounts. I also share why it's important to focus on attracting followers in your local community and how beneficial it is to your veterinary practice. You won't want to miss this one; it's SO good! Catch ya on the pod!
Cheering for you!
Cheyanne Flerx 🧡
P.S. Below are some h...
Hey friend! In this episode, I share 3 ways you can increase your engagement on your social media posts. I also share something I was doing that was causing my engagement to go down and how you may be doing the same thing! I don't want you to keep making the same mistake with your social media engagement, so tune in and start making progress for your veterinary clinic's social media today!
Cheering for you!
Cheyanne Flerx...
Are you struggling to get pet owners to engage with your social media posts? There may be a few reasons as to why this is happening!
In this episode, Cheyanne focuses on why pet owners may not engage with a vet clinic's social media posts. She emphasizes the importance of understanding social media algorithms, knowing your audience, and having clear content strategies.
Firstly, Cheyanne explains that a lack of engagem...
Join us as Cheyanne discusses the often murky waters of when and how much to post, a dilemma many veterinary professionals face due to conflicting information. In this episode, we aim to provide both general guidelines and actionable steps tailored to your hospital's unique needs.
Discover the importance of aligning your social media goals with your hospital's objectives, a crucial yet often overlooked aspect. Wh...
In this episode, Cheyanne takes it back to the basics, emphasizing the importance of understanding why your hospital is pursuing social media.
While it's easy to follow trends or feel pressured to be online, Cheyanne breaks down the deeper impact social media can have on your veterinary practice, from attracting local pet owners to cultivating loyal clients and employees.
With practical insights and valuabl...
Wish your veterinary team was more involved or supportive in the clinic's social media marketing? Cheyanne shares advice and 5 tips you can implement to help your team get more excited and more supportive of social media.
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Links mentioned in this video:
🔗Grab my free quick start guide for new Veterinary Social Media Managers: https://www.heycheyanne.com/start
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Want more free goodies?
Want to save time when managing social media for your veterinary practice? Cheyanne shares 5 quick tips to help you save time and be more efficient in this episode.
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🔗Links mentioned in this video: 🔗
- Want to get your social media content calendar organized and digitalized? Check out Airtable, a modern spreadsheet, Excel alternative: https://airtable.com/invite/r/qpE1BQfd
- Join the waitlist for Vet Social Hub to get ...
Cheyanne shares 18 social media post ideas that veterinary hospitals can use in December to connect, educate, and communicate with pet owners and clients.
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🔗Links mentioned in this video: 🔗
- List of all the post ideas mentioned in this episode: https://www.heycheyanne.com/post/december-veterinary-social-media-post-ideas
- Free December Post Canva templates: https://heycheyanne.ck.page/fd0febf1f3
- How to Host a Photo Contes...
Cheyanne dives in on what engagement really is and the forms of engagement no one talks about when discussing social media engagement.
Links mentioned in this podcast:
- FREE 65 post ideas and templates: www.heycheyanne.com/freestuff
Looking for more support and resources? Join Cheyanne's free Facebook group called, Veterinary Social Media Managers to get advice and inspiration from other veterinary professionals ...
Looking to learn how social media applies to your veterinary business? This podcast may just be for you! Our host, Cheyanne Flerx, introduces herself and shares her vision for this podcast. We invite you to subscribe and follow us so you don't miss when we release the next episode!
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