Business Mastery Podcast
Business is dynamic. And everything affects you and your business. Fight with your mother-in-law? Mindset struggle? Market Changes? YUP. So, we're going to talk about it all. No topic is off limits. The goal for every episode is to offer a new and different perspective or provide actionable strategies you can implement now. On the topics you need, to help you run the small business you love, more successfully. To master your own business and to master yourself as its leader and decision maker. Every Wednesday Dawn K. Kennedy, an attorney, author, mentor and the CEO of Convoy Road Coffee Roasters, releases a new episode for your middle of the week dose of ideas and inspiration. In 45 minutes or less. Small bites, expert guests, big impacts. Whether you are a new or seasoned entrepreneur, this show is about all the things around making a bigger impact with your pursuit and growing into your entrepreneurial vision.
Episodes
Dawn Kennedy talks with Cat Holt, Founder, CEO & Pres @ Coologee, Inc. They delve into the essential strategies for building a durable, sustainable brand. Cat Holt, shares her extensive experience in marketing, consulting, and branding, along with insights from her work with Progressive Insurance. They discuss the evolution of branding, the importance of customer retention, and the transition from awareness to trust ...
Dawn Kennedy talks with Adrienne Wilkerson, Co-Founder and CEO of Beacon Media + Marketing, to discuss the transition from being a business founder to taking on the CEO role. The conversation touches on the challenges of moving from a practitioner to a leader, the importance of delegation, the evolution of company culture, and the necessity of trust and communication in building a sustainable business. The episode emphas...
Dawn Kennedy talks with Kevon Saber, a partner and transition architect at Legacy Outcomes, to discuss the intricacies of selling a business. They delve into the importance of succession planning, the differences between mergers, acquisitions, and outright sales, and the critical red flags to watch for. Kevon shares his experience selling two mobile software companies and the lessons learned from those sales. The conv...
Dawn Kennedy talks with Adam O'Connor, the Chief Commercial Officer at Gear Inc., about the intricacies and benefits of outsourcing customer service and integrating AI solutions. The discussion covers the pitfalls of implementing AI in flawed systems, the irreplaceable value of human empathy in customer service, and the importance of balancing AI with human intervention to maintain high customer satisfaction. The...
Dawn Kennedy talks with Jimi Gibson to delve into the challenges and solutions that businesses face in the age of AI-driven search engines. Jimi, the VP of Brand Communication at Thrive Internet Marketing Agency, returns to discuss how the advent of AI like Chat GPT and other large language models (LLMs) is reshaping the way people find websites. Key topics include the shift from traditional SEO keywords to the EEAT ...
Dawn Kennedy talks with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore the critical importance of personal branding. The discussion delves into the evolution of the internet from 2005 to the present, highlighting key changes in digital marketing strategies, including the shift from traditional SEO to leveraging AI and large language models (LLMs). Jimi emphasizes the necessity f...
Dawn Kennedy talks with Ruth Mannschreck, a dentist by profession, who shares her personal journey of compressing her workweek from five days to two and a half days following a family crisis. They dive into how licensed professionals in highly regulated industries, like dentistry, can effectively reduce their working hours without sacrificing revenue. The conversation covers the importance of building robust systems, ...
Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina pr...
Dawn Kennedy talks with Scott Desgrosseilliers, Founder and CEO of Wicked Reports, and discusses the complexities of data collection and interpretation in making business decisions. Scott shares his expertise on creating a framework for streamlined data collection and decision-making for e-commerce brands and digital agencies. The conversation covers various aspects, including integrating multiple data sources, under...
Dawn Kennedy talks with Brian Herriot, owner of Herriot Financial, to discuss the concept of time freedom versus financial freedom for entrepreneurs. Brian introduces the Time Freedom formula, which integrates lifestyle expenses, investment income, and flexible work to achieve a balanced life. The conversation covers practical strategies for structuring work and leveraging a team to create months-long periods of free ...
Dawn Kennedy talks with Joshua Altman, a fractional Chief Communications Officer. Joshua shares insights on efficiently repurposing short-form and long-form content, the importance of viewing your business as a product, and the role of integrated communication strategies. The discussion touches on overcoming the fear of content being perceived as stale and how to utilize evergreen content effectively. Joshua also poin...
Dawn Kennedy talks with Dr. Michelle Griffin, owner of Griffin Resources, who provides insights into fractional HR services, including payroll, benefits, recruiting, and compliance. They discuss common HR challenges faced by businesses, the importance of bringing in HR specialists early, and how fractional HR can enhance business operations, protect against legal liabilities, and support both employees and leaders. Ke...
Dawn Kennedy talks with Carina Groombridge, a business and mindset coach. They delve into why the business owner is the greatest asset of their business. They discuss the importance of self-awareness, self-care, and personal growth in achieving business success. They explore the concept of the 'zone of genius,' the necessity of trial and error in finding one's strengths, and the significance of making s...
Dawn Kennedy talks with Joe Patneaude, an executive coach and consultant, to discuss the concept of business scaling. They explore the motivations behind why business owners feel the need to scale, the importance of aligning scaling efforts with personal and business values, and the potential pitfalls that come from external pressures to grow. Joe shares insights from his 25 years in financial services and his consult...
Dawn Kennedy talks with Chip Higgins, a Bestselling author, speaker, business coach, and mentor, a retired banker with over 40 years of experience working with small businesses. Chip shares his journey from banking to launching a coaching practice called BIZZICS, which focuses on applying the physics law of momentum to business growth. They discuss the critical role of capital, the importance of realistic planning, an...
Dawn Kennedy talks with Beth Lachance, Founder and CEO of Global Medical Virtual Assistants. Starting her company with a first-year revenue just under $50,000, Beth discusses scaling her business to achieve over $30 million in revenue within six years. The episode covers how she managed rapid growth in the highly regulated medical industry, including overcoming challenges around compliance and data protection. Beth al...
Dawn Kennedy talks with Monica Garcia Duggal, a seasoned entrepreneur with over 30 years of experience in finance, to discuss an innovative organizational system for business finance called the BITES framework. Monica introduces her 'Bites' framework—an all-encompassing tool that stands for Business Budgeting, Investing, Taxes, Exit Strategy, and Standard Operating Procedures. They delve into how each compon...
Dawn Kennedy talks with Michael Barbarita from Next Step CFO. They discuss how small businesses can identify gaps that competitors aren’t addressing, strategies for differentiation, and the importance of cash flow management. Michael shares his extensive experience as a fractional CFO and strategic consultant, emphasizing the combined approach of CFO services with strategic implementation. The conversation covers comp...
Dawn Kennedy talks with Camille L Miller, a strategic business designer, to revisit the topic of soul-aligned businesses. Camille discusses how entrepreneurs can create businesses that reflect their true selves, adapt in changing environments, and continue to thrive even after significant disruptions like the pandemic. They delve into the importance of staying true to one's vision while evolving business practice...
Dawn Kennedy talks with Steven Puri, CEO and founder of the Sukha Company. They delve into the nuances of productivity versus busyness. They discuss methods high performers utilize to differentiate their work, focusing on how to be productive in a compressed amount of time. Steven shares his journey, from raising $21 million in venture capital to his experiences with senior executive roles at major motion picture studios...
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