The RTO Show "Let's talk Rent to Own"
The RTO Show is designed to give everyone a laid back view into the Rent to Own industry with great interviews and compelling discussion topics on new and changing ideas. All seen through the eyes of a host that has almost 2 decades of experience in the ever changing and growing landscape of Rent to Own. Host Pete Shau talks about RTO topics with a bit of laughter and a hint of sarcasm.
Episodes
The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way. That is until bills A9585 and S9275 were introduced to the New York legislature this past session. With the possibility of shutting down RTO as we k...
The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri. Everywhere you go in Missouri you can see and hear about "Tiger" John Cleek Jr's RTO locations. That means T...
Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to long distances she brings insight on how to cope, manage, and overcome the da...
You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of course nothing comes easy whether its the change from one RTO gian...
You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry from retirement, how he opened his stores on a budget, and the differen...
In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a vendor to RTO industry for aroun...
In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at the on line transaction. We tal...
There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketing campaigns, how to make thes...
There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by renting and moving product. But just how does one prep and execute a sale...
There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind our team members out there that small wins are the building...
It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help you to!
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If you think you've heard of everything then wait until you hear this. Adam Ball from Esquire Advertising just dropped a large amount of information here on the show and it all seems to good to be true, but the catch is... It's real! Some of the best advertising ROI I've ever heard of using state of the art marketing software, and a no way to lose approach that will grow your business. You...
It's seems like there is a million ways to deal with our employees these days. Looking for the right approach can be a difficult task but, Katie Marie Meyers has some insight that might help things out. Want to gain the trust of your employees or make sure they understand what's expected of them and us? Here are a few tips and tricks from onboarding to P.I.P. plans that just might do the job.<...
We have talked a lot about the need for marketing and what we should do to make that happen. This episode covers how to review the data from your marketing and making the necessary adjustments to close those leads or to switch up to what form of marketing really works for you. Is Google the answer, YouTube maybe, what about social media? It's all about knowing how to get the most out of what you use...
In the land of ever growing RTO companies there are still the single store owners that bring customer relationships to life, inspire and push innovation, and show a different side to Rent to Own. Owner Jennifer Harrod along with her son Jeremy have been taking care of their customers in Shelbyville, KY for years and face different kinds of obstacles with their one location. With customer loyalty from their...
In the midst of what has started finally becoming the normal after COVID, and looking through what differences have emerged in RTO we are left with finding out how to navigate this new market. That means learning new sales strategies and adapting to the current marketplace whether it be new customers, new ways of shopping, or new vendor relationships. With these changes comes branding or possibly re-brandin...
When it comes to turning things around in an RTO store there is no better place to start than with the manager. They have the potential to change the atmosphere, attitudes, and drive of their team. The GM is the captain of the ship and in every case they hold the keys to change and improvement. Many of failing stores have been turned right side up with a new perspective from a positive manager. This podcast c...
There isn't much in else in Rent To Own like watching a potential new customer walk in the front door. I gives hope and brightens the entire day. When you watch a potential customer leave empty handed is can feel as equally defeating. Why would they leave? Hopefully those potential customers didn't see the silent sales killer in action... Incorrect price tagging. In RTO its part of the business to h...
The act of passing information these days is crucial to stay on top. The process has to be quick, informative, and most importantly understood. So how do we keep larger RTO companies functioning like a well oiled machine? By bridging the gap between upper management and the employees in the the stores. Mike Skehan Division Manager from the 84 store franchise group Buddy Mac Holdings is going to give us some i...
There is always some insight to be had by looking into the past. Previous trends and successes mixed with hardships and failures can help give us a better look into the unknowing future. Well this week Dan Companion helps us focus on what can get us through the hard times as he to has years of experience to fall back on. From working with Badcock's first attempt in RTO, to sitting on the board for FRD...
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